Which actions cost credits (or are free)?

List building/prospecting and data cleaning is free on Clay. Integrations with CRMs or email sending tools are also free on our Pro plan.

We charge credits for data enrichment, because we have to pay data providers to access lead or account research. That includes things like fundraising data, LinkedIn profiles, contact information, AI web scraping, etc.

If you have existing subscriptions to any data enrichment tools, however, you can use them free of cost in Clay by connecting your own API keys.

Clay overview

Prospecting and list building

Data enrichment

AI enrichment

Personalized outreach

CRM Integrations

Pricing and credits

Free trial

Sales and customer support

Clay programs

Creators program

Experts program

Integration partners

Privacy

Sales taxes