How can Clay give me better data coverage and pricing than Zoominfo or other data providers?
- How can Clay give me better data coverage and pricing than Zoominfo or other data providers?
- We often double or triple data coverage rates at a 1/5th or less of the cost of Zoominfo. A recent enterprise client, seeking to enrich inbound leads with basic company/contact info, had 30% coverage rates with Zoominfo at about ~25 cents per enrichment. They increased their coverage rates to 80% while cutting costs to less than ~1 cent per enrichment with Clay.
- The reason why we have better data coverage is simple: we have multiple providers and waterfall them.
- The reason we have lower costs…Large data providers like Zoominfo buy and whitelabel small providers, then charging a massive premium for subscriptions. Clay, on the other hand, is very transparent. We tell you exactly which individual providers your data comes from, and we give you access to wholesale rates from them. The price of Clay depends entirely on the enrichment tools you choose to use. In most cases, even with higher-cost tools in your Clay stack, Clay will be more effective and affordable than Zoominfo.
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