
Total amount raised
$73.7 Millions
Latest funding date

Location
Aruna has established itself as the largest integrated fisheries commerce in Indonesia, connecting small-scale fishermen to global markets through technology. The company is committed to sustainability and responsible sourcing, ensuring that all seafood products are caught sustainably and responsibly.
Keep reading to explore the intricacies of Aruna's fundraising journey and the investors backing this innovative platform.
What Is Aruna?
Aruna is a leading player in the fisheries commerce industry in Indonesia, headquartered at AD Premiere Office Park in Jakarta. The company focuses on integrating fisheries commerce by connecting small-scale fishermen to global markets through technology.
Committed to sustainability, Aruna ensures that all seafood products are sourced responsibly. The company works with various partners throughout Indonesia to process and fulfill the demand for seafood, maintaining strict quality and cold chain standards.
How Much Funding Has Aruna Raised?
- Pre-Seed Round
- Amount Raised: Not publicly disclosed
- Date: April 2017
- Lead Investors: UMG Indonesia
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and develop its initial technology platform.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: October 2019
- Lead Investors: East Ventures, SMDV
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and enhance technological capabilities.
- Series A
- Amount Raised: $5.5M
- Date: August 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and increase supply chain efficiency.
- Non-Equity Assistance
- Amount Raised: Not publicly disclosed
- Date: May 2021
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To receive strategic support and resources without diluting equity.
- Series A
- Amount Raised: $35M
- Date: July 2021
- Lead Investors: East Ventures, Prosus Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further expand market presence and enhance technological infrastructure.
- Non-Equity Assistance
- Amount Raised: Not publicly disclosed
- Date: August 2021
- Lead Investors: Google for Startups
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To gain access to Google's resources and expertise.
- Series A
- Amount Raised: $30M
- Date: January 2022
- Lead Investors: Vertex Ventures Southeast Asia & India
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and expand into new markets.
- Series B
- Amount Raised: $3.2M
- Date: October 2024
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing growth and expansion efforts.
Total Amount Raised: $73.7M
Current Valuation: Not publicly disclosed
Key Investors
Here are the major investors in Aruna:
- East Ventures
- Details: East Ventures is a venture capital firm that focuses on early-stage investments in Southeast Asia, particularly in Indonesia. They have a strong track record of supporting technology and digital startups.
- Investment Focus Areas: Technology, e-commerce, digital startups
- Notable Investments: Tokopedia, Traveloka, Ruangguru
- Vertex Ventures Southeast Asia & India
- Details: Vertex Ventures Southeast Asia & India is a venture capital firm that invests in high-growth technology companies in Southeast Asia and India. They are part of the global Vertex Ventures network.
- Investment Focus Areas: Technology, healthcare, financial services
- Notable Investments: Grab, Patsnap, FirstCry
- Prosus Ventures
- Details: Prosus Ventures is the venture capital arm of Prosus, a global consumer internet group. They invest in innovative technology companies around the world.
- Investment Focus Areas: E-commerce, fintech, food delivery
- Notable Investments: Delivery Hero, Swiggy, PayU
- Google for Startups
- Details: Google for Startups is an initiative by Google to support startups through resources, mentorship, and technology. They aim to help startups grow and scale their businesses.
- Investment Focus Areas: Technology, innovation, entrepreneurship
- Notable Investments: Not publicly disclosed
- UMG Indonesia
- Details: UMG Indonesia is an investment firm that focuses on supporting early-stage startups in Indonesia. They aim to foster innovation and entrepreneurship in the region.
- Investment Focus Areas: Technology, agriculture, renewable energy
- Notable Investments: Not publicly disclosed
What's Next for Aruna?
Aruna's future looks promising as it eyes expansion into European markets, leveraging fresh capital from its ongoing Series B funding round. This move could significantly boost its market presence and operational scale. The company is well-positioned to capitalize on the growing interest in sustainable seafood sourcing, a trend that aligns with its core values.
Future fundraising opportunities seem likely, given the ongoing Series B round and the potential for further market expansion. However, Aruna may face challenges such as market entry barriers in Europe and increased competition within the aquatech industry. Navigating these hurdles will be crucial for sustained growth and success.
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