Total amount raised
$1.6 Billion
Latest funding date
9/1/2022
Location
Alloy has successfully raised significant funding across multiple rounds, attracting a diverse group of investors. The platform specializes in identity verification and fraud prevention for financial institutions and fintechs.
Continue reading to delve into Alloy's funding journey and discover the key investors supporting this innovative platform.
What Is Alloy?
Alloy, founded in 2015, is based in New York, New York. The company was established by Laura Spiekerman and Tommy Nicholas.
Alloy specializes in providing an identity verification platform designed to detect fraud and streamline identity management for banks and financial institutions. Their solutions help regulated companies manage customer data and make better risk and identification decisions.
With a team of 251-500 employees, Alloy continues to innovate in the fintech space, offering tools for AML, fraud prevention, KYC, and more.
How Much Funding Has Alloy Raised?
- Venture Round
- Amount Raised: $5.1M
- Date: February 1999
- Lead Investors: BEV Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish initial operations and develop the core technology.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: March 2000
- Lead Investors: Liberty Digital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and enhance product offerings.
- Non-Equity Assistance
- Amount Raised: Not publicly disclosed
- Date: August 2015
- Lead Investors: Mastercard Start Path
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To gain strategic support and resources from Mastercard.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: November 2015
- Lead Investors: Techstars
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate product development and market entry.
- Seed Round
- Amount Raised: $3.8M
- Date: October 2017
- Lead Investors: Eniac Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance the platform's capabilities.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: February 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support early-stage growth and product refinement.
- Series A
- Amount Raised: $12M
- Date: September 2019
- Lead Investors: Bessemer Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and enhance fraud detection capabilities.
- Series B
- Amount Raised: $40M
- Date: September 2020
- Lead Investors: Canapi Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the platform and support international expansion.
- Series C
- Amount Raised: $100M
- Date: September 2021
- Lead Investors: Lightspeed Venture Partners
- Valuation at Round: $1.35B
- Motivation Behind the Round: To accelerate growth and enhance product offerings.
- Series C
- Amount Raised: $52M
- Date: September 2022
- Lead Investors: Lightspeed Venture Partners, Avenir
- Valuation at Round: $1.55B
- Motivation Behind the Round: To support global expansion and address the demand for fraud prevention tools.
Total amount raised: $212.9M. Current valuation: $1.55B.
Key Investors
- Lightspeed Venture Partners
- Details: Lightspeed Venture Partners is a venture capital firm that invests in the enterprise, consumer, and health sectors. They have a global presence and a strong track record of supporting high-growth companies.
- Investment Focus Areas: Enterprise, consumer, health sectors.
- Notable Investments: Snap, Affirm, MuleSoft.
- Avenir Growth
- Details: Avenir Growth is a growth equity firm that invests in high-growth technology and technology-enabled companies. They focus on companies that have the potential to become market leaders.
- Investment Focus Areas: Technology, technology-enabled companies.
- Notable Investments: Not publicly disclosed.
- Canapi Ventures
- Details: Canapi Ventures is a venture capital firm focused on early to growth-stage fintech companies. They aim to support innovative financial technology solutions.
- Investment Focus Areas: Fintech companies.
- Notable Investments: Not publicly disclosed.
- Bessemer Venture Partners
- Details: Bessemer Venture Partners is a venture capital firm that invests in early-stage companies across various sectors. They have a long history of backing successful startups.
- Investment Focus Areas: Technology, healthcare, financial services.
- Notable Investments: LinkedIn, Shopify, Pinterest.
- Felicis Ventures
- Details: Felicis Ventures is a venture capital firm that invests in early-stage companies across multiple sectors. They are known for their diverse portfolio and hands-on approach.
- Investment Focus Areas: Technology, healthcare, consumer products.
- Notable Investments: Shopify, Fitbit, Credit Karma.
What's Next for Alloy?
Alloy's future is brimming with opportunities, particularly in expanding its global footprint. With operations in 40 countries and a valuation of $1.55 billion, the company is well-positioned to capitalize on the increasing demand for fraud prevention tools and identity decisioning platforms. Serving over 300 clients, including major banks and fintech firms, Alloy's market potential is vast.
Given its rapid growth and recent $52 million funding round, Alloy is likely to attract further investments to support its expansion and technological advancements. However, the company will need to navigate regulatory challenges across different regions and stay ahead of evolving fraud tactics to maintain its competitive edge.
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