Total amount raised
$37 Millions
Latest funding date
12/01/2017
Location
Title
Reformation has successfully raised significant funding over multiple rounds, positioning itself as a key player in the sustainable fashion industry. The company specializes in offering a wide range of women's clothing and accessories, with a strong emphasis on sustainability and climate action.
Keep reading to explore the intricacies of Reformation's fundraising journey and the investors backing this innovative platform.
What Is Reformation?
Reformation, founded in 2009 in Los Angeles, specializes in sustainable women's clothing and accessories. The company was established by Yael Aflalo, who aimed to create a brand that merges fashion with environmental responsibility.
Reformation offers a wide range of products, including dresses, tops, sweaters, jeans, shoes, and bags, all designed with sustainability in mind. The company has grown significantly since its inception and now employs over 1,000 people.
With a strong commitment to sustainability, Reformation continues to innovate in the fashion industry, setting new standards for eco-friendly practices and ethical production.
How Much Funding Has Reformation Raised?
- Amount Raised: $12 million
- Date: April 2015
- Lead Investors: Stripes Group and 14W
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To build more stores in the U.S., expand manufacturing capabilities, and improve the technology platform.
Reformation has raised a total of $12 million. The current valuation is Not publicly disclosed.
Key Investors
- Stripes Group
- Details: Stripes Group is a private equity and venture capital firm based in New York. They focus on partnering with market-leading, growth-stage companies.
- Investment Focus Areas: Technology, Consumer Products, Healthcare
- Notable Investments: Blue Apron, Udemy, Snyk
- 14W
- Details: 14W is a venture capital firm that invests in early-stage consumer technology companies. They are known for their hands-on approach and deep industry expertise.
- Investment Focus Areas: E-commerce, Consumer Technology, Fashion
- Notable Investments: Glossier, Outdoor Voices, Everlane
- Andrew Rosen
- Details: Andrew Rosen is the CEO of Theory, a fashion brand known for its contemporary designs. He is also an active investor in the fashion industry.
- Investment Focus Areas: Fashion, Retail, Consumer Goods
- Notable Investments: Rag & Bone, Alice + Olivia, Proenza Schouler
- Miroslava Duma
- Details: Miroslava Duma is the founder of Buro24/7, a digital media company. She is a prominent figure in the fashion and technology sectors.
- Investment Focus Areas: Fashion, Media, Technology
- Notable Investments: Reformation, The Tot, Fashion Tech Lab
- Karlie Kloss
- Details: Karlie Kloss is a renowned model and entrepreneur. She has invested in various startups and is an advocate for women in tech.
- Investment Focus Areas: Fashion, Technology, Education
- Notable Investments: Reformation, Away, Code with Klossy
What's Next for Reformation?
Reformation is poised to capitalize on the growing demand for sustainable fashion. With plans to expand its U.S. store presence, enhance manufacturing capabilities, and improve its technology platform, the company is well-positioned to scale its operations. The $12 million funding round led by Stripes Group and 14W underscores the significant opportunities ahead.
As Reformation continues to grow, future fundraising opportunities are likely. The company's commitment to sustainability aligns with industry trends, making it an attractive prospect for investors. However, challenges such as maintaining sustainable practices while scaling, managing operational costs, and staying ahead of technological advancements could pose hurdles.
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