Total amount raised
$40.5 Millions
Latest funding date
Location
Arata has successfully raised significant funding through multiple rounds, including a Series A, to support its innovative e-commerce platform for beauty products and cosmetics. The company offers a diverse range of high-performance hair care products that are vegan, cruelty-free, and free of harmful chemicals.
Keep reading to explore the details of Arata's funding journey and the investors who believe in the potential of this forward-thinking brand.
What Is Arata?
Arata, founded on January 1, 2017, by Dhruv Madhok and Dhruv Bhasin, is headquartered in New Delhi, India. The company specializes in creating high-performance, vegan, and cruelty-free hair care products that are free of harmful chemicals.
Arata's product line includes shampoos, conditioners, serums, and styling gels, all designed to address various hair concerns such as growth, anti-dandruff, and frizz control. Their products are backed by plant-powered science and clinically proven technology.
With a team of 11-50 employees, Arata continues to innovate in the beauty and cosmetics industry, offering sustainable solutions for all hair types.
How Much Funding Has Arata Raised?
- Seed Round
- Amount Raised: ₹35M (approximately $0.5M)
- Date: January 2019
- Lead Investors: DSG Consumer Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and product development.
- Seed Round
- Amount Raised: $1M
- Date: November 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and increase market reach.
- Seed Round
- Amount Raised: $35M
- Date: May 2022
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance marketing efforts.
- Series A
- Amount Raised: $4M
- Date: December 2024
- Lead Investors: Unilever Ventures
- Valuation at Round: Rs 195 crore (approximately $24M)
- Motivation Behind the Round: To enhance R&D, strengthen marketing, and focus on talent acquisition.
Total Amount Raised: $40.5M
Current Valuation: Rs 195 crore (approximately $24M)
Key Investors
- Unilever Ventures
- Details: Unilever Ventures is the venture and growth capital arm of Unilever. They focus on investing in innovative and high-growth companies.
- Investment Focus Areas: Beauty, personal care, wellness.
- Notable Investments: Plum, Minimalist, Curefit.
- DSG Consumer Partners
- Details: DSG Consumer Partners is a venture capital firm that invests in consumer businesses in India and Southeast Asia. They focus on early-stage investments.
- Investment Focus Areas: Consumer brands, food and beverage, health and wellness.
- Notable Investments: Veeba, Epigamia, Raw Pressery.
- Skywalker Family Office
- Details: Skywalker Family Office is a private investment firm that manages the assets of a high-net-worth family. They have a diverse investment portfolio.
- Investment Focus Areas: Not publicly disclosed.
- Notable Investments: Existing investor in Arata.
- L’Oréal’s Corporate Venture Capital Fund, Bold
- Details: Bold is the corporate venture capital fund of L’Oréal, focusing on beauty and personal care innovations. They aim to support startups that align with L’Oréal's strategic goals.
- Investment Focus Areas: Beauty, personal care, technology.
- Notable Investments: Not publicly disclosed.
What's Next for Arata?
Arata's future looks promising with significant opportunities on the horizon. The recent $4 million Series A funding will enable the company to enhance its research and development in hair and scalp solutions, strengthen marketing efforts, and focus on talent acquisition. This positions Arata to capitalize on the growing demand for specialized, science-led hair care products.
As Arata continues to expand its product offerings and market reach, future fundraising opportunities seem likely. The involvement of major investors like Unilever Ventures and L’Oréal’s Bold suggests potential for further investments. However, the company will need to navigate challenges such as competition from established brands and maintaining growth momentum.
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