Total amount raised
$522.7 Millions
Latest funding date
Location
Aura has successfully raised significant funding over multiple rounds, with its latest being a Series G round. The company is backed by prominent investors, including AT&T Ventures and General Catalyst.
Keep reading to explore the intricacies of Aura's fundraising journey and the investors backing this innovative platform.
What Is Aura?
Aura, founded in 2017 by Hari Ravichandran, is headquartered in Boston, Massachusetts. The company focuses on providing AI-powered digital safety solutions for individuals and families.
With a team of 501-1000 employees, Aura offers services such as identity theft protection, credit monitoring, and online privacy tools. Their mission is to create a safer internet for everyone.
By simplifying comprehensive digital security, Aura ensures that users can easily protect themselves from online threats and scams.
How Much Funding Has Aura Raised?
- Seed Round
- Amount Raised: $675K
- Date: March 2016
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company and develop initial product offerings.
- Venture Round
- Amount Raised: $150M
- Date: July 2019
- Lead Investors: General Catalyst, WndrCo
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product development and scale operations.
- Series E
- Amount Raised: $150M
- Date: June 2021
- Lead Investors: Warburg Pincus
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance product features and increase market reach.
- Series F
- Amount Raised: $200M
- Date: October 2021
- Lead Investors: Madrone Capital Partners
- Valuation at Round: $2.5 billion
- Motivation Behind the Round: To expand product, engineering, and go-to-market teams, and launch a national advertising campaign.
- Venture Round
- Amount Raised: $22M
- Date: May 2023
- Lead Investors: Robert Downey Jr.
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop AI capabilities and enhance user experience.
Total Amount Raised: $522.675M. Current Valuation: $2.5 billion.
Key Investors
- Robert Downey Jr.
- Details: Robert Downey Jr. is a renowned actor and producer, best known for his role as Iron Man in the Marvel Cinematic Universe. He has ventured into technology and sustainability investments through his Footprint Coalition.
- Investment Focus Areas: Technology, sustainability, innovative startups
- Notable Investments: Footprint Coalition
- Madrone Capital Partners
- Details: Madrone Capital Partners is a private equity firm that invests in growth-stage companies. They led Aura's Series F funding round.
- Investment Focus Areas: Growth-stage companies across various sectors
- Notable Investments: eBay, Redfin
- Warburg Pincus
- Details: Warburg Pincus is a global private equity firm focused on growth investing. They participated in Aura's Series E funding round.
- Investment Focus Areas: Technology, healthcare, financial services
- Notable Investments: CrowdStrike, Avalara
- General Catalyst
- Details: General Catalyst is a venture capital firm that invests in early-stage and growth-stage companies. They have been involved in multiple funding rounds for Aura.
- Investment Focus Areas: Technology, healthcare
- Notable Investments: Airbnb, Stripe
- WndrCo
- Details: WndrCo is a holding company that invests in media and technology companies. They participated in Aura's Series F funding round.
- Investment Focus Areas: Media, technology
- Notable Investments: Quibi, Headspace
What's Next for Aura?
As Aura continues to grow, the company is poised to capitalize on the increasing demand for digital security solutions. With plans to expand its workforce and launch a national advertising campaign, Aura aims to enhance its market presence and product offerings. The digital security market is booming, driven by the rise in cybercrime and the growing need for comprehensive protection.
Future fundraising opportunities seem promising, given the company's successful Series F round and ambitious growth plans. However, Aura will need to navigate challenges such as intense competition and the complexities of rapid team expansion. Ensuring the effectiveness of their solutions in a constantly evolving threat landscape will be crucial for sustained success.
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