Total amount raised
$73 Millions
Latest funding date
07/01/2022
Location
Title
Cordial has successfully raised significant capital through multiple funding rounds, positioning itself as a key player in the marketing technology space. The platform offers advanced cross-channel marketing and customer engagement solutions, leveraging AI to deliver personalized campaigns.
Continue reading to delve into the details of Cordial's fundraising journey and the investors who support this innovative platform.
What Is Cordial?
Cordial, founded in 2014, is headquartered in San Diego, California. The company was established by Jeremy Swift, Adam Gillespie, and David Baker.
Specializing in cross-channel marketing and customer engagement, Cordial's platform integrates customer data to deliver personalized campaigns across email, SMS, and mobile apps.
With a team of over 100 employees, Cordial continues to innovate in the marketing technology space, leveraging AI to enhance customer interactions.
How Much Funding Has Cordial Raised?
- Series C
- Amount Raised: $50,000,000
- Date: July 2022
- Lead Investors: NewSpring, ABS Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Expand global footprint, launch new platform features, and nearly double headcount.
- Series B
- Amount Raised: $15,000,000
- Date: June 2018
- Lead Investors: PeakSpan Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Enhance next-gen email platform and expand multi-channel capabilities.
- Series A
- Amount Raised: $6,000,000
- Date: February 2017
- Lead Investors: Upfront Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Develop software to track user behavior for targeted marketing emails.
- Seed
- Amount Raised: $1,700,000
- Date: April 2015
- Seed
- Amount Raised: $350,000
- Date: August 2014
Cordial has raised a total of $73,050,000. The current valuation is not publicly disclosed.
Key Investors
- NewSpring
- Details: NewSpring led Cordial's $50 million Series C funding round. The firm is known for investing in growth-stage companies.
- Investment Focus Areas: Technology, healthcare, business services
- Notable Investments: Dstillery, 4G Clinical
- ABS Capital
- Details: ABS Capital participated as a new investor in Cordial's Series C round. The firm focuses on later-stage growth companies.
- Investment Focus Areas: Technology, healthcare
- Notable Investments: Alarm.com, DoubleVerify
- PeakSpan Capital
- Details: PeakSpan Capital led Cordial's $15 million Series B funding round. The firm partners with growth-stage software companies.
- Investment Focus Areas: Software, technology
- Notable Investments: Not explicitly mentioned
- Upfront Ventures
- Details: Upfront Ventures led Cordial's $6 million Series A round. Partner Kobie Fuller joined Cordial's board of directors.
- Investment Focus Areas: Early-stage technology companies
- Notable Investments: ExactTarget
- High Alpha
- Details: High Alpha participated in Cordial's Series B round as an existing investor. The firm specializes in enterprise cloud companies.
- Investment Focus Areas: Enterprise cloud, early-stage companies
- Notable Investments: Not explicitly mentioned
What's Next for Cordial?
As Cordial looks to the future, the company is poised to capitalize on a significant $8 billion market opportunity. With plans to expand its global footprint and launch new platform features, Cordial aims to inspire more thoughtful communication between brands and consumers. The company’s focus on leveraging machine learning to personalize and automate marketing campaigns positions it well to capture a larger market share.
Given the successful Series C round, future fundraising opportunities seem likely as Cordial continues to scale. However, challenges such as competing with established martech vendors and managing the complexity of real-time data integration remain. Balancing thorough outreach with customer comfort will be crucial as Cordial navigates these hurdles.
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