Total amount raised
$63 Millions
Latest funding date
Location
PubMatic has successfully raised funds through multiple rounds, with notable investors including SharesPost Investment Management and Helion Venture Partners. The company continues to innovate in the programmatic advertising technology space, offering a range of solutions such as PubMatic SSP, Connect, and Identity Hub.
Keep reading to explore the intricacies of PubMatic's fundraising journey and the investors backing this dynamic platform.
What Is PubMatic?
Founded in 2006, PubMatic is a prominent player in the programmatic advertising technology industry. Headquartered in Redwood City, California, the company was established by Amar Goel, Anand Das, Mukul Kumar, and Rajeev Goel.
PubMatic employs between 501 and 1000 people globally, offering an omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers. The company processes nearly one trillion ad impressions per month, connecting consumers, content, and brands through its extensive global infrastructure.
How Much Funding Has PubMatic Raised?
- Round Name: Series A
- Amount Raised: $7M
- Date: January 2008
- Lead Investors: Nexus Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish a strong market presence and develop core technology.
- Round Name: Series B
- Amount Raised: $3.5M
- Date: March 2009
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and scale operations.
- Round Name: Series C
- Amount Raised: $7.5M
- Date: April 2010
- Lead Investors: Helion Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance technology and increase market penetration.
- Round Name: Series D
- Amount Raised: $32M
- Date: June 2012
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and expand global reach.
- Round Name: Venture Round
- Amount Raised: $13M
- Date: February 2014
- Lead Investors: NGP Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance direct market access leveraging NGP and Nokia's global presence.
- Round Name: Secondary Market
- Amount Raised: Not publicly disclosed
- Date: June 2015
- Lead Investors: SharesPost Investment Management, Helion Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity to early investors and employees.
Total Amount Raised: $63M
Current Valuation: Not publicly disclosed
Key Investors
- Nokia Growth Partners (NGP)
- Details: NGP is a venture capital firm that invests in companies with high growth potential, leveraging Nokia's global presence and expertise.
- Investment Focus Areas: High growth potential companies, leveraging Nokia's global presence and expertise.
- Notable Investments: Not publicly disclosed
- August Capital
- Details: August Capital is a venture capital firm that invests in early-stage technology companies.
- Investment Focus Areas: Early-stage technology companies.
- Notable Investments: Not publicly disclosed
- Draper Fisher Jurvetson (DFJ)
- Details: DFJ is a venture capital firm that invests in seed, early, and growth-stage companies in various sectors including technology.
- Investment Focus Areas: Seed, early, and growth-stage companies in technology sectors.
- Notable Investments: Not publicly disclosed
- Helion Venture Partners
- Details: Helion Venture Partners is a venture capital firm that invests in technology-powered businesses in India.
- Investment Focus Areas: Technology-powered businesses in India.
- Notable Investments: Not publicly disclosed
- Nexus Venture Partners
- Details: Nexus Venture Partners is a venture capital firm that invests in early and growth-stage companies across sectors in India and the US.
- Investment Focus Areas: Early and growth-stage companies across various sectors in India and the US.
- Notable Investments: Not publicly disclosed
What's Next for PubMatic?
PubMatic stands at the cusp of significant growth opportunities, driven by the increasing demand for programmatic advertising solutions. Leveraging the global reach of Nokia Growth Partners and Nokia, PubMatic can enhance its market access and expand its technological capabilities across mobile, display, and video advertising. This expansion is poised to tap into the growing importance of Real-Time Bidding (RTB) and Private Marketplace (PMP) in the advertising industry.
Future fundraising opportunities appear promising, given the involvement of multiple venture capital firms. These firms' continued interest suggests that PubMatic may secure additional funding rounds to further solidify its market position. However, the company must navigate challenges such as intense competition and the need to keep pace with rapid technological advancements. Ensuring the scalability and reliability of their platform will be crucial as they expand globally.
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