Total amount raised
$266.4 Millions
Latest funding date
7/1/2021
Location
Glossier has successfully raised significant funding through multiple rounds, including a Series E, with backing from prominent investors like Sequoia Capital and IVP. The company operates as a direct-to-consumer beauty brand, leveraging content and community to enhance the shopping experience.
Keep reading to explore the intricacies of Glossier's fundraising journey and the investors backing this innovative platform.
What Is Glossier?
Glossier, founded in 2010 by Emily Weiss, is a direct-to-consumer beauty company based in New York, New York. The brand focuses on skincare, makeup, body, and fragrance products, leveraging content and community to enhance the shopping experience.
With a workforce of 251-500 employees, Glossier has established itself as a prominent player in the beauty industry. The company operates both online and through its New York City showroom, offering products in the United States, Canada, Sweden, and the United Kingdom.
Glossier's ethos revolves around "Skin First. Makeup Second™," emphasizing natural beauty and a fun, inclusive approach to skincare and makeup. The brand's innovative strategies and community-driven model have garnered significant attention and investment.
How Much Funding Has Glossier Raised?
- Seed Round
- Amount Raised: $2M
- Date: September 2014
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the brand and develop initial product lines.
- Series A
- Amount Raised: $8.4M
- Date: November 2014
- Lead Investors: Thrive Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and scale operations.
- Series B
- Amount Raised: $24M
- Date: November 2016
- Lead Investors: IVP
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance digital presence and community engagement.
- Series C
- Amount Raised: $52M
- Date: February 2018
- Lead Investors: Index Ventures, IVP
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and enter new markets.
- Series D
- Amount Raised: $100M
- Date: March 2019
- Lead Investors: Sequoia Capital, Tiger Global Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand international presence and retail footprint.
- Series E
- Amount Raised: $80M
- Date: July 2021
- Lead Investors: Lone Pine Capital
- Valuation at Round: $1.8 billion
- Motivation Behind the Round: To scale online and offline channels globally and reopen retail stores.
Total Amount Raised: $266.4M. Current Valuation: $1.8 billion.
Key Investors
- Sequoia Capital
- Details: Sequoia Capital is a venture capital firm that invests in seed, early, and growth-stage companies. They have a strong track record of backing successful startups.
- Investment Focus Areas: Technology, healthcare, consumer services, financial services
- Notable Investments: Apple, Google, Airbnb
- IVP (Institutional Venture Partners)
- Details: IVP is a later-stage venture capital and growth equity firm. They focus on high-growth technology companies.
- Investment Focus Areas: Technology, media
- Notable Investments: Twitter, Dropbox, Snap
- Lone Pine Capital
- Details: Lone Pine Capital is a private investment management company. They invest in both public and private equity markets.
- Investment Focus Areas: Technology, consumer goods, healthcare
- Notable Investments: Amazon, Alphabet (Google), Shopify
- Index Ventures
- Details: Index Ventures is a global venture capital firm. They invest in technology and life sciences companies.
- Investment Focus Areas: Technology, life sciences
- Notable Investments: Dropbox, Etsy, Slack
- Thrive Capital
- Details: Thrive Capital is a venture capital firm. They focus on internet and software investments.
- Investment Focus Areas: Internet, software
- Notable Investments: Instagram, Stripe, Slack
What's Next for Glossier?
Glossier's future looks promising as it aims to scale its online and offline channels globally. With plans to open new stores in key locations like Seattle, Los Angeles, and London, the company is poised to deepen its market presence. The potential for growth is significant, given the brand's strong customer base and the increasing importance of e-commerce in the beauty industry.
Future fundraising opportunities seem likely, especially as Glossier continues to expand its retail footprint and explore new ventures like "Glossier Alley." However, the company will need to navigate challenges such as intense competition and the complexities of international market entry. Balancing the costs and logistics of maintaining physical stores while adapting to changing consumer behaviors will be crucial for sustained growth.
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