Total amount raised
$1.4 Billions
Latest funding date
Location
Optimizely has successfully raised significant funding through multiple rounds, attracting a diverse group of investors. The platform offers a comprehensive suite of tools designed to enhance digital experiences through content management, experimentation, and commerce solutions.
Continue reading to delve into the details of Optimizely's funding journey and discover the key investors supporting this dynamic platform.
What Is Optimizely?
Founded in 2010 by Dan Siroker and Pete Koomen, Optimizely is headquartered in New York, New York. The company specializes in providing a digital experience platform that focuses on content, commerce, and optimization.
Optimizely's platform combines web content management, multi-channel marketing, and predictive analytics to deliver intelligent optimization and lead generation. Their tools are designed to enhance digital experiences and drive conversion and repeat business.
With a workforce of 1001-5000 employees, Optimizely continues to innovate in the digital marketing space, helping businesses unlock their digital potential.
How Much Funding Has Optimizely Raised?
- Angel Round
- Amount Raised: $1.2M
- Date: Mar 2010
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and initial product development.
- Seed Round
- Amount Raised: $2M
- Date: Feb 2012
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the platform and expand the team.
- Series A
- Amount Raised: $28M
- Date: Apr 2013
- Lead Investors: Benchmark
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the platform and enhance marketing efforts.
- Series B
- Amount Raised: $57M
- Date: May 2014
- Lead Investors: Andreessen Horowitz
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and expand into new markets.
- Series C
- Amount Raised: $58M
- Date: Oct 2015
- Lead Investors: Index Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To continue product innovation and support global expansion.
- Secondary Market
- Amount Raised: Not publicly disclosed
- Date: Mar 2017
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity to early investors and employees.
- Series D
- Amount Raised: $50M
- Date: Jun 2019
- Lead Investors: GS Growth
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To solidify market leadership and invest in product development.
- Debt Financing
- Amount Raised: $55M
- Date: Jun 2019
- Lead Investors: Bridge Bank
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support substantial growth and build market-leading products.
- Debt Financing
- Amount Raised: $1.1B
- Date: Dec 2024
- Lead Investors: Golub Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing operations, expansion, and product development.
Total Amount Raised: $1.351B. Current Valuation: Not publicly disclosed.
Key Investors
- Golub Capital
- Details: Golub Capital is a market-leading, award-winning private debt platform with over $45 billion of capital under management. They provide financing solutions for middle-market companies, including senior, one-loan, and second lien debt, as well as equity co-investments.
- Investment Focus Areas: Technology, healthcare, industrials
- Notable Investments: Not publicly disclosed
- Bridge Bank
- Details: Bridge Bank is a division of Western Alliance Bank, offering a full spectrum of financial solutions to small and mid-sized businesses. They specialize in commercial banking, technology banking, and capital finance.
- Investment Focus Areas: Technology, life sciences, commercial banking
- Notable Investments: Not publicly disclosed
- Benchmark
- Details: Benchmark is a venture capital firm that provides seed money to startups. They are known for their early investments in companies that have become industry leaders.
- Investment Focus Areas: Technology, software, internet
- Notable Investments: Uber, Twitter, eBay
- Andreessen Horowitz
- Details: Andreessen Horowitz is a private venture capital firm founded by Marc Andreessen and Ben Horowitz. They invest in both early-stage startups and established growth companies.
- Investment Focus Areas: Technology, software, healthcare
- Notable Investments: Facebook, Airbnb, Slack
- Index Ventures
- Details: Index Ventures is a global venture capital firm that backs the best and most ambitious entrepreneurs. They have a strong track record of investing in companies that redefine their industries.
- Investment Focus Areas: Technology, software, e-commerce
- Notable Investments: Dropbox, Etsy, Skype
What's Next for Optimizely?
Optimizely stands at the cusp of significant growth opportunities, driven by the increasing demand for digital experience optimization. With a quarter of the Fortune 100 companies already utilizing its services, the potential for expanding its customer base is immense. The company plans to leverage its recent funding to enhance product offerings, expand geographically, and grow its team, positioning itself to capitalize on the growing importance of A/B testing and personalization in web and mobile apps.
Future fundraising opportunities appear promising, given the substantial growth and market leadership Optimizely has demonstrated. The involvement of high-profile investors like Goldman Sachs and Accenture Ventures suggests a strong likelihood of attracting additional investment. However, the company must navigate challenges such as intense competition and the need for continuous innovation to maintain its leadership position. Managing rapid growth and scaling operations effectively will be crucial for sustaining its momentum.
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