Total amount raised
$145.3 Millions
Latest funding date
10/1/2021
Location
Grin has successfully raised significant funding over multiple rounds, attracting a diverse group of investors. The platform offers comprehensive influencer marketing software designed to help brands manage and scale their creator programs.
Keep reading to explore the intricacies of Grin's fundraising journey and the investors backing this innovative platform.
What Is Grin?
Grin, founded in 2014, is headquartered in Sacramento, California. The company was established by Brandon Brown, Brian Mechem, and Ryan Brown.
Grin specializes in influencer marketing software, providing tools for brands to manage and scale their creator programs. Their platform includes features for creator discovery, relationship management, content management, and analytics.
With a team of 101-250 employees, Grin continues to innovate in the influencer marketing space, helping brands streamline their workflows and enhance their marketing strategies.
How Much Funding Has Grin Raised?
- Angel Round
- Amount Raised: $560K
- Date: February 2015
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Initial funding to develop the platform and validate the business model.
- Pre-Seed Round
- Amount Raised: $2.7M
- Date: December 2018
- Lead Investors: LAUNCH
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and enhance the platform's capabilities.
- Series A
- Amount Raised: $6M
- Date: October 2019
- Lead Investors: Bullpen Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and increase market penetration.
- Series A
- Amount Raised: $10M
- Date: December 2020
- Lead Investors: eVentures, Headline
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To combine various marketing approaches into "opinion leader marketing" and streamline influencer marketing processes.
- Series A
- Amount Raised: $16M
- Date: May 2021
- Lead Investors: Imaginary Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the platform and expand market reach.
- Series B
- Amount Raised: $110M
- Date: October 2021
- Lead Investors: Lone Pine Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and enhance product offerings.
Total Amount Raised: $145.26M. Current Valuation: Not publicly disclosed.
Key Investors
- Lone Pine Capital
- Details: Lone Pine Capital is a hedge fund based in Greenwich, Connecticut, founded by Stephen Mandel in 1997. The firm focuses on long/short equity strategies.
- Investment Focus Areas: Technology, consumer goods, healthcare.
- Notable Investments: Amazon, Alphabet, Shopify.
- Imaginary Ventures
- Details: Imaginary Ventures is a venture capital firm co-founded by Natalie Massenet and Nick Brown. The firm invests in early-stage companies at the intersection of retail and technology.
- Investment Focus Areas: E-commerce, fashion, beauty.
- Notable Investments: Glossier, Everlane, Reformation.
- eVentures
- Details: eVentures is a global venture capital firm that invests in early-stage and growth-stage companies. The firm has offices in the United States, Europe, and Asia.
- Investment Focus Areas: E-commerce, software, technology.
- Notable Investments: Groupon, Sonos, Farfetch.
- Headline
- Details: Headline, formerly known as e.ventures, is a venture capital firm that invests in early-stage and growth-stage companies globally. The firm has a strong presence in the United States, Europe, and Asia.
- Investment Focus Areas: Technology, consumer internet, software.
- Notable Investments: Bumble, GoPuff, The RealReal.
- Bullpen Capital
- Details: Bullpen Capital is a venture capital firm based in Menlo Park, California. The firm specializes in post-seed funding, helping startups bridge the gap between seed and Series A rounds.
- Investment Focus Areas: Technology, consumer products, enterprise software.
- Notable Investments: FanDuel, Ipsy, Namely.
What's Next for Grin?
Grin stands at the cusp of a significant opportunity with its innovative "opinion leader marketing" approach. By integrating various marketing strategies, the company aims to help brands manage extensive networks of influencers, affiliates, and advocates. This positions Grin to capitalize on the growing distrust of traditional advertising and the expanding definition of influencers.
With a successful Series A round under its belt, Grin is well-poised for future fundraising. The backing from prominent e-commerce founders and operators signals strong market potential and investor confidence. As Grin continues to grow, it may attract further venture capital or private equity investments, paving the way for additional rounds of funding.
However, Grin faces challenges in seamlessly integrating diverse marketing approaches and competing with other platforms. The rapidly evolving social media landscape also demands constant adaptation. Despite these hurdles, Grin's innovative solutions and strong financial backing position it well for future growth and success.
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