Israel Salmen is the CEO and co-founder of Méliuz, a Brazilian platform that offers cash-back rewards for online shopping. Since its inception in 2011, Salmen has led the company to partner with over 1,600 stores, including major retailers like Walmart and Amazon. Under his leadership, Méliuz has become a significant player in the Brazilian e-commerce market.
Who is the CEO of Méliuz?
Israel Salmen's journey to becoming the CEO of Méliuz is marked by a series of entrepreneurial ventures and strategic growth initiatives. Before founding Méliuz in 2011, he was involved in various startups, including Solo Asset Management and GGospel.com.br. Salmen's leadership has been instrumental in transforming Méliuz into a major player in the Brazilian e-commerce market, partnering with over 1,600 stores and expanding its user base significantly.
His vision and innovative approach have earned him recognition as an Endeavor Entrepreneur.
Work History
Israel Salmen's work history includes a diverse range of experiences that have shaped his career. Here are some of the key positions he has held:
- Solo Asset Management - Co-founder (2007 to 2010)
- GGospel.com.br - Co-founder (2010 to 2011)
- Méliuz - CEO and Co-founder (2011 to Present)
Education History
Israel Salmen's educational background is as diverse as his professional career. He pursued an Executive Education in Innovation & Entrepreneurship from Stanford University, which has significantly influenced his approach to business and leadership. This prestigious program provided him with the tools and knowledge to drive innovation and foster entrepreneurial growth, skills that have been pivotal in his various ventures. His education has played a crucial role in shaping his strategic vision and ability to lead multiple successful startups and companies.
When did Israel Salmen join Méliuz?
Israel Salmen co-founded Méliuz in 2011, marking the beginning of his journey with the company. As one of the founders, he has been with Méliuz since its inception. Salmen assumed the role of CEO from the very start, guiding the company through its various stages of growth and development. With over 12 years at the helm, his leadership has been instrumental in establishing Méliuz as a significant player in the Brazilian e-commerce market. His tenure at Méliuz reflects a deep commitment to the company's vision and success.