Total amount raised
$51M
Latest funding date
2026-03-10
Location
Moxie has raised $51 million across four funding rounds, establishing itself as a leading platform in the aesthetic medicine industry. The company offers a comprehensive operating system supporting independent practitioners in launching and scaling their own medspas.
What Is Moxie?
Moxie, founded by Sam Gerstenzang and Daniel Friedman, is a company dedicated to helping nurse-entrepreneurs build and scale independent medspas. Based in the United States, Moxie offers a comprehensive platform that includes software, compliance tools, marketing services, and business coaching.
With a team of 11-50 employees, Moxie provides aesthetic entrepreneurs with the tools and support needed to compete against larger medspa chains. The company has already assisted over 250 aesthetic entrepreneurs, most of whom are female first-time business owners.
Operating on a remote-first model, Moxie is in the early stages but has shown strong hiring growth recently. The company's mission is to empower nurse-entrepreneurs to launch, run, and grow their own successful medspas.
How Much Funding Has Moxie Raised?
- Funding Round: Seed
- Amount Raised: $3.8 million
- Date: Prior to August 2023 (previously unannounced)
- Lead Investors: Boulton & Watt
- Motivation Behind the Round: To provide initial capital for Moxie to develop its medspa support platform and begin early operations.
- Funding Round: Series A
- Amount Raised: $11.9 million
- Date: August 2023
- Lead Investors: SignalFire
- Motivation Behind the Round: To expand Moxie's operations across the United States and support the launch of new medspa locations.
- Funding Round: Series B
- Amount Raised: $10 million
- Date: September 2024
- Lead Investors: Lachy Groom
- Motivation Behind the Round: To scale Moxie's medspa management platform and launch the Compliance Defender product, capitalizing on 4x year-over-year growth.
- Funding Round: Series C
- Amount Raised: $25 million
- Date: March 2026
- Lead Investors: Viewpoint Ventures
- Motivation Behind the Round: To launch the Scale Suite product, providing independent aesthetic practices with multi-provider infrastructure, margin intelligence, and AI-driven compliance tools.
Moxie has raised a total of $51 million in funding across all disclosed rounds.
Key Investors
- Viewpoint Ventures
- Details: Viewpoint Ventures led Moxie's $25 million Series C round in March 2026, bringing total funding to $51 million.
- Investment Focus Areas: Healthcare and technology innovation
- Notable Investments: Not publicly specified
- SignalFire
- Details: SignalFire is a venture capital firm that leverages data and AI to support its portfolio companies. SignalFire led the $11.9 million Series A in August 2023, with partner Chris Scoggins joining Moxie's board. SignalFire also participated in the Series B and Series C rounds.
- Investment Focus Areas: Recruiting, talent management, operational support
- Notable Investments: Grammarly, Frame.io, Ro
- Lachy Groom
- Details: Lachy Groom is a solo VC and existing Moxie investor who led the $10 million Series B in September 2024. He also participated in the Series C round.
- Investment Focus Areas: Early-stage technology and vertical SaaS
- Notable Investments: Not publicly specified
- Boulton & Watt
- Details: Boulton & Watt is a vertical SaaS-focused incubator and investment firm that led Moxie's initial $3.8 million seed round.
- Investment Focus Areas: Vertical SaaS startups
- Notable Investments: Not publicly specified
- Haystack
- Details: Haystack participated in Moxie's Series C round in March 2026.
- Investment Focus Areas: Early-stage technology companies
- Notable Investments: Not publicly specified
What's Next for Moxie?
Moxie is poised to capitalize on the growing demand for medspa services, offering a streamlined "business-in-a-box"model that simplifies the process of opening new locations. With plans to expand nationwide, the company aims to make medspas more accessible and affordable, reducing startup costs and time significantly.
As Moxie continues to grow, future fundraising opportunities seem likely, especially given the successful $15.7 million raise. However, the company will need to navigate regulatory challenges and maintain service quality to compete effectively in the expanding market.
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