Total amount raised
$822 Millions
Latest funding date
Location
Rokt has successfully raised significant funding over multiple rounds, achieving a valuation of $3.5 billion. The company specializes in ecommerce marketing technology, enhancing transaction value through personalized experiences.
Keep reading to explore the intricacies of Rokt's fundraising journey and the investors backing this innovative platform.
What Is Rokt?
Rokt, founded in 2012, is an ecommerce marketing technology company based in New York, New York. The company specializes in enhancing transaction value through personalized experiences.
Founded by Ben Voltz, Bruce Buchanan, and Justin Viles, Rokt has grown significantly since its inception. The company now employs between 501 and 1000 people.
Rokt's innovative solutions, such as AfterSell and Rokt Pay+, help businesses increase revenue and customer engagement by integrating marketing into the ecommerce transaction moment.
How Much Funding Has Rokt Raised?
- Series A
- Amount Raised: $8M
- Date: November 2013
- Lead Investors: Square Peg Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's growth and development in the ecommerce marketing technology space.
- Series B
- Amount Raised: $26M
- Date: June 2017
- Lead Investors: MA Growth Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and enhance product offerings.
- Series C
- Amount Raised: $48M
- Date: October 2019
- Lead Investors: TDM Growth Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and invest in new technologies.
- Series D
- Amount Raised: $80M
- Date: October 2020
- Lead Investors: TDM Growth Partners
- Valuation at Round: $630M
- Motivation Behind the Round: To support rapid growth and prepare for future acquisitions.
- Series E
- Amount Raised: $325M
- Date: December 2021
- Lead Investors: Tiger Global Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel international expansion and enhance AI capabilities.
- Secondary Market
- Amount Raised: Not publicly disclosed
- Date: December 2022
- Lead Investors: Square Peg Capital, Wellington Management
- Valuation at Round: $2.4B
- Motivation Behind the Round: To provide liquidity to early investors and employees.
- Secondary Market
- Amount Raised: $335M
- Date: January 2025
- Lead Investors: Tiger Global Management, Square Peg, Barrenjoey, SecondQuarter
- Valuation at Round: $5.6B
- Motivation Behind the Round: To prepare for an IPO and provide liquidity to employees and early investors.
Total amount raised: $822M. Current valuation: $5.6B.
Key Investors
- Tiger Global Management
- Details: Tiger Global Management is a global investment firm that focuses on private and public companies in the internet, software, consumer, and financial technology sectors.
- Investment Focus Areas: Internet, software, consumer, financial technology.
- Notable Investments: Facebook, LinkedIn, Spotify.
- Square Peg
- Details: Square Peg is a venture capital firm that invests in technology companies across Australia, Israel, and Southeast Asia.
- Investment Focus Areas: Technology startups, innovation, growth-stage companies.
- Notable Investments: Canva, Airwallex, Fiverr.
- Barrenjoey
- Details: Barrenjoey is an Australian financial services firm providing investment banking, research, and capital markets services.
- Investment Focus Areas: Financial services, investment banking, capital markets.
- Notable Investments: Primarily involved in financial advisory and investment banking services.
- SecondQuarter
- Details: SecondQuarter is a secondary market investment firm that provides liquidity solutions for private company shareholders.
- Investment Focus Areas: Secondary transactions, liquidity solutions, high-growth private companies.
- Notable Investments: Focuses on secondary transactions in high-growth private companies.
- Wellington Management
- Details: Wellington Management is a Boston-based investment management firm that offers comprehensive investment management capabilities.
- Investment Focus Areas: Technology, healthcare, financial services.
- Notable Investments: Not publicly disclosed.
What's Next for Rokt?
Rokt's future is brimming with opportunities, particularly as it gears up for an IPO in 2026. The company's recent acquisitions, such as mParticle and Aftersell, position it to enhance its service offerings and expand its market reach. With a valuation of $5.6 billion and revenue growth of 43% year-over-year, Rokt is well-poised to capitalize on the increasing demand for personalized ecommerce experiences.
As Rokt prepares for its IPO, it is likely to attract further investment, bolstering its financial position and enabling continued innovation. However, the company must navigate challenges such as integrating new acquisitions and addressing cultural issues within its workforce. Maintaining its growth trajectory in a competitive market will require strategic planning and effective execution.
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