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What is Clay?

What is Clay?

Clay helps go-to-market teams uplevel their data enrichment and automate personalized outreach. You can start with a list of leads, either prospected through Clay or from your own CRM, and follow the steps below.

Step 1: Basic Data Enrichment & Cleaning

Clay combines 75+ data enrichment tools into one marketplace, resulting in superior data coverage and quality—on anything from contact information to company firmographics. Our customers have tripled data coverage vs. providers like Zoominfo while cutting costs by a magnitude of ten or twenty.

Step 2: AI Data Enrichment

We enable you to use AI to do research that previously required manual SDR work, including reading and analyzing webpages, PDFs, and Google searches for specific information.

Step 3: Automated Outreach

Once you’ve nailed your data enrichment, you can use AI to craft relevant, compelling messaging based on that data. Everything syncs back to your CRM, allowing your team to go from campaign idea to execution in seconds.

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Clay overview

Prospecting and list building

Data enrichment

AI enrichment

Personalized outreach

CRM Integrations

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Clay brand asset shaped as a 3D group of abstract objects made out of purple and pink clayClay brand asset shaped as a 3D group of abstract objects made out of purple and pink clay

Scale your outbound motion in seconds, not months

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