Terms

Positioning Statement

What is a Positioning Statement?

A positioning statement is a concise, internal tool that outlines a product and its target audience, explaining how it addresses a market need. It is used by marketing and sales teams to guide their messaging and ensure consistency in communication, ultimately helping to differentiate the product from its competitors and clearly convey its unique value proposition.

Crafting Your Positioning Statement

Creating an effective positioning statement involves understanding your target audience, product, and unique value proposition. To craft a compelling statement, consider the following tips:

  • Create a vision board to visualize your brand's identity and values.
  • Keep the statement brief, simple, and easy to understand.
  • Ensure it is unique to your company and the problems you aim to solve.
  • Stay true to your business's core values and brand promise.
  • Clearly state who your company serves and how it delivers value to consumers.
  • Articulate what differentiates your brand from its competition.
  • Consult a colleague for feedback to ensure clarity and avoid jargon.

Key Elements of a Strong Positioning

A strong positioning statement should encompass four main elements to effectively communicate a brand's unique value and appeal to its target audience. These elements include:

  • Conciseness and clarity: Keep the statement brief and to the point, aiming for no more than three to five sentences.
  • Understanding of the target audience: Define the target market and their needs, ensuring the statement resonates with them.
  • Alignment with brand values: Ensure the statement reflects the brand's identity, promise, and core values.
  • Differentiation from competitors: Clearly articulate what sets the brand apart from its competition and how it fills a market need differently.

Positioning Statement vs. Value Proposition

A positioning statement is an internal tool that outlines a product's place in the market, its target audience, and how it uniquely addresses a market need. It is used by marketing and sales teams to align their messaging and ensure consistency in communication.

On the other hand, a value proposition is customer-facing and focuses on the benefits the product offers to customers. It often forms a part of the broader positioning statement.

Other terms

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Personalization in Sales

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Jobs to Be Done Framework

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Jobs to Be Done Framework

Drip Campaign

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Database Management

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Revenue Operations KPIs

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Revenue Operations KPIs

After-Sales Service

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After-Sales Service

B2B Sales Channels

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High Availability

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Internal signals

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Service Level Agreement

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Ad-hoc Reporting

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Gone Dark

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Voice Search Optimization

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Sales Demonstration

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Marketing Intelligence

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Call Analytics

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Sender Policy Framework

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Employee Advocacy

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Responsive Design

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Responsive Design

Sales Engineer

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User Interaction

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Sales Metrics

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CSS

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AI Sales Script Generator

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Bounce Rate

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Representational State Transfer Application Programming Interface

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Sales Compensation

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Robotic Process Automation

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Buyer

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Buyer

Closed Won

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Customer Relationship Management Hygiene

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Persona-Based Marketing

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Proof of Concept

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Proof of Concept

SFDC

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SFDC

SQL

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SQL

Loss Aversion

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Customer Relationship Management Systems

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Sales Productivity

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Sales Productivity

Sales Plan Template

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Sales Plan Template

Generic Keywords

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Generic Keywords

Call Disposition

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Call Disposition

Escalations

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Escalations

Account-Based Analytics

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Account-Based Analytics

Account Executive

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Account Executive

Product Recommendations

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Product Recommendations

Lead List

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Lead List

Marketing Performance

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Marketing Performance

Sentiment Analysis

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Sentiment Analysis

Sales Funnel

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Sales Funnel

Consideration Buying Stage

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Consideration Buying Stage

Closed Question

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Closed Question

Marketing Mix

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Marketing Mix

Direct Sales

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Application Programming Interface

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Application Programming Interface

Touches

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Touches

Sales Pipeline Velocity Formula

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Sales Pipeline Velocity Formula

Account-Based Selling

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DMP

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DMP

Conversational Intelligence?

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Conversational Intelligence?

Opportunity Management

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Opportunity Management

No Cold Calls

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No Cold Calls

Soft Sell

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Compounded Annual Growth Rate

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Compounded Annual Growth Rate

Fault Tolerance

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Fault Tolerance

Product-Led Growth

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Product-Led Growth

Pipeline Coverage

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Pipeline Coverage

Sales Methodology

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Sales Methodology

Warm Email

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Warm Email

Average Revenue per User

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Average Revenue per User

Pay-per-Click (PPC)

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Pay-per-Click (PPC)

Email Verification

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Email Verification

Statement of Work

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Statement of Work

Customer Relationship Marketing

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BANT Framework

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Custom Metadata Types

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PPC

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PPC

B2B Data Enrichment

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B2B Data Enrichment

Weighted Pipeline

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Weighted Pipeline

Sales Demo

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Sales Demo

Customer Journey Mapping

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Customer Journey Mapping

Multi-touch Attribution

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Multi-touch Attribution

Single Sign-On (SSO)

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Single Sign-On (SSO)

Decision Buying Stage

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Decision Buying Stage

Contract Management

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Business to customer

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Custom API integration

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Custom API integration

Logo Retention

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Logo Retention

Account-Based Sales Development

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Account-Based Sales Development

Sales and Marketing Alignment

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Payment Processors

Learn about payment processors, & including I understand your requirements. Here are four headings that you could use for your article:.

Payment Processors

Trade Shows

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Trade Shows

Outbound Sales

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Renewal Rate

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Renewal Rate

Sales Operations Management

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Sales Operations Management

Warm Calling

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Warm Calling

Supply Chain Management

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Supply Chain Management

Forecasting

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Forecasting

Value Statement

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Value Statement

Sales Territory

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Sales Territory

Inbound Sales

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Inbound Sales
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