Smarketing

A payment gateway is a service that authorizes and processes payments for businesses, acting as a secure link between the customer and the merchant.

Customer engagement is the ongoing, value-driven relationship a business builds with its customers to foster brand loyalty and awareness.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

Escalations are the process of moving a customer issue or sales opportunity to a more senior or specialized team member for resolution.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

The buyer's journey maps the path a potential customer takes, from first becoming aware of a problem to making a final purchase decision.

CI/CD, or Continuous Integration/Continuous Delivery, automates software builds, tests, and deployments for faster, more reliable releases.

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

SQL (Structured Query Language) is the standard language for managing and querying data within relational databases.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

A marketing budget breakdown is a detailed plan that allocates your total marketing funds across various channels, campaigns, and activities.

A sales playbook is a guide that outlines your sales process, best practices, and tools to help reps sell more efficiently and consistently.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

Sales prospecting techniques are methods used by sales teams to identify, contact, and qualify potential customers, also known as prospects.

Data mining is the process of discovering patterns, trends, and useful information from large datasets to make better business decisions.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

Warm calling is contacting prospects with a prior connection, like a referral or social media interaction, to make your outreach more relevant.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

Real-time data processing is the method of analyzing data the instant it's generated, enabling immediate actions and decision-making.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

An HTTP request is a message sent by a client, like a web browser, to a server to ask for a resource, such as a web page or an image.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

A soft sell is a low-pressure sales tactic that uses subtle persuasion and relationship-building to gently guide customers toward a purchase.

A Letter of Intent (LOI) is a document declaring the preliminary commitment of one party to do business with another, outlining the chief terms.

Predictive lead scoring uses AI to analyze data and rank leads by their likelihood to convert, helping sales teams prioritize their efforts.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

AppExchange is Salesforce's cloud marketplace, offering a vast ecosystem of apps and expert services to extend Salesforce functionality.

Learn about business to customer, including maximizing B2C sales strategies, B2C vs. B2B: unveiling differences, & core principles of B2C success.

CRM analytics is the process of analyzing data from your CRM to uncover insights that help you better understand and serve your customers.

Sales Operations KPIs are measurable metrics that track the efficiency and effectiveness of a sales team's operational processes.

Trade shows are events where companies in a specific industry showcase their latest products and services to find new customers and partners.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

A closed question is a type of query that elicits a simple, often one-word answer like 'yes' or 'no,' or a specific, factual response.

Sales rep training is the process of equipping your sales team with the skills, knowledge, and tools to effectively sell and hit their targets.

Total Audience Measurement (TAM) provides a holistic view of content consumption, tracking viewership across all platforms and devices.

The purchase stage is when a buyer has decided on a solution and is ready to buy. They're comparing vendors to make a final choice.

A vertical market is a niche where businesses cater to a specific industry or group of customers with specialized needs, not the mass market.

Remote sales is selling from a distance. Reps use digital tools to connect with prospects and close deals without meeting them in person.

Return on Investment (ROI) is a key performance metric that measures the profitability of an investment relative to its initial cost.

Average Customer Life is the average time someone remains a customer. It's a key metric for predicting revenue and measuring customer loyalty.

Multi-channel marketing uses various platforms—like email, social media, and direct mail—to engage with customers wherever they are.

A Sales Director leads a sales team, develops strategies, and is responsible for meeting a company's revenue targets.

A digital strategy outlines how your business will use online channels, data, and technology to achieve its goals and connect with customers.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

Learn about business intelligence, including key components of business intelligence, the role of BI in decision making, business intelligence tools and techniques.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Omnichannel sales is a strategy that integrates all physical and digital sales channels to create a seamless, unified customer experience.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

Firmographics are descriptive attributes of organizations, used to segment companies by characteristics like industry, size, and location.

Territory management is the process of segmenting customers into groups by geography or other factors to optimize sales efforts and resources.

DevOps is a culture and set of practices that merges software development (Dev) and IT operations (Ops) to shorten development cycles.

Learn about batch processing, including benefits of batch processing, best practices for implementation, & common use cases.

CPQ (Configure, Price, Quote) software is a sales tool for creating accurate, configurable quotes for complex products and services.

A sales strategy is a comprehensive plan that outlines how a business will sell its products or services to achieve its revenue goals.

Economic Order Quantity (EOQ) is the ideal order quantity a company should purchase to minimize its total inventory-related costs.

Market intelligence is the process of collecting and analyzing data about your target market, competitors, and industry to guide business strategy.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

Customer Success is a business strategy focused on proactively helping customers achieve their goals with your product or service.

Phishing attacks are fraudulent attempts to trick you into revealing sensitive data like passwords or financial info by posing as a trusted source.

Pay-per-click (PPC) is an ad model where you pay a fee each time your ad is clicked. It's a method of buying targeted visits to your website.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

A horizontal market is one where a product or service is designed to meet a common need for a wide array of customers, regardless of their industry.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

“Always Be Closing” (ABC) is a sales mantra meaning every action a salesperson takes should be with the ultimate goal of closing the sale.

A lead magnet is a free incentive offered to potential customers in exchange for their contact details, like an email, to generate sales leads.

On-Target Earnings (OTE) is a salesperson's total potential pay, combining base salary and commission for hitting their sales quota.

Sales pipeline velocity is a metric that measures how quickly deals move through your sales funnel to generate revenue for your business.

Serverless computing is a cloud model where the provider manages servers, so developers can focus on code without worrying about infrastructure.

A sales sequence is a series of automated touchpoints sent to prospects over time to guide them through the sales funnel.

Lead enrichment software adds crucial data to your leads, like contact info and firmographics, to help you better understand and engage them.

A decision-maker is an individual with the authority to make significant choices for a company, especially regarding purchases or strategy.

Psychographics categorizes people by their attitudes, interests, and lifestyles, revealing the 'why' behind their purchasing decisions.

A complex sale features a long sales cycle, multiple stakeholders, and a high-value transaction, demanding a strategic, consultative approach.

Discount strategies are pricing tactics used to attract customers and boost sales by temporarily reducing the price of products or services.

A Search Engine Results Page (SERP) is the page displayed by a search engine after a user enters a query, listing results ranked by relevance.

Gated content is premium online material, like an ebook or webinar, that users can only access after providing their contact information.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Direct-to-Consumer (DTC) is a business model where companies sell products directly to customers, bypassing traditional retail middlemen.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

A hybrid sales model blends traditional and digital sales methods to engage customers across multiple channels and buying preferences.

Account Click-Through Rate (CTR) is the percentage of individuals from a target account who click on a link in an ad, email, or on a webpage.

Customer experience (CX) is a customer's total perception of your business, based on every interaction across the entire customer lifecycle.

Salesforce Object Query Language (SOQL) is a query language used to search your organization's Salesforce data for specific information.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

A marketing attribution model is a framework for assigning credit to the marketing touchpoints that lead a customer to convert.

Video email involves embedding a short video directly into an email. This lets recipients watch your message without leaving their inbox.

Compliance testing ensures a product or system adheres to specific regulations, standards, or policies set by governing bodies or organizations.

The sales pipeline velocity formula is a key metric that measures how quickly deals move through your pipeline and turn into revenue.

Yield management is a dynamic pricing strategy that adjusts prices based on demand to maximize revenue from a fixed, perishable inventory.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

Video prospecting is the sales technique of sending personalized videos to potential customers to grab their attention and secure more meetings.

A Statement of Work (SoW) is a document that outlines a project's scope, deliverables, and timeline. It acts as a contract between parties.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

Account-Based Sales Development (ABSD) is a focused strategy where SDRs target key stakeholders within specific, high-value accounts.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.