An open rate is the percentage of email recipients who open a specific email out of the total number of subscribers. It serves as a key performance indicator in email marketing, providing insights into email deliverability, the quality of the contact list, and the effectiveness of the email campaign itself.
Open Rate and Click-Through Rate (CTR) are two distinct metrics used to measure the effectiveness of email marketing campaigns. While Open Rate represents the percentage of subscribers who open a specific email out of the total number of subscribers, CTR measures the percentage of email recipients who click on one or more links contained in an email. Both metrics are important for understanding how well an email campaign performs, focusing on different aspects of recipient engagement.
Crafting effective email subject lines is vital for improving open rates and campaign success. Consider these best practices:
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