Terms

Gated Content

What is Gated Content?

Gated content is any type of online material that requires users to provide their contact information, such as an email address, in exchange for access. Primarily used for lead generation, gated content is not hidden behind a paywall but rather behind a form, allowing companies to collect valuable data for future marketing efforts.

Benefits of Gated Content

Gated content is instrumental for businesses aiming to enhance their lead generation and customer data collection. By exchanging valuable content for user information, companies can:

  • Enhance Lead Generation: Directly capture leads by requiring users to submit contact details.
  • Build Customer Profiles: Collect and analyze data to understand and segment audiences.
  • Fuel Marketing Strategies: Use gathered data to tailor marketing campaigns more effectively.

Crafting Effective Gated Content

To create impactful gated content that attracts and converts, consider the following strategies:

  • Content Relevance: Ensure the content is highly relevant and valuable to your target audience to justify the data exchange.
  • Landing Page Optimization: Design compelling landing pages that clearly articulate the value of the gated content with minimal distractions.
  • Form Optimization: Design forms that are straightforward yet comprehensive enough to gather essential user information without causing friction.
  • Promotional Tactics: Utilize various channels such as social media, email marketing, and paid ads to promote gated content effectively.
  • Lead Nurturing: Develop a robust follow-up strategy to nurture leads generated from gated content, enhancing their journey through the sales funnel.

Gated vs. Ungated Content: Key Differences

Gated and ungated content serve different purposes in a marketing strategy. Gated content is primarily used for lead generation, requiring users to provide contact information to access valuable resources.

On the other hand, ungated content is freely accessible, aiming to improve SEO, increase brand awareness, and build trust with the audience. Examples include blog posts, infographics, and YouTube videos.

Elements to Include in Gated Content

Creating effective gated content involves incorporating several elements to ensure it captures leads and provides value to your audience. Consider the following:

  • Valuable Content: Provide high-quality content such as in-depth reports, exclusive webinars, or comprehensive guides that justify the exchange of personal information.
  • Targeted Landing Page: Develop a dedicated landing page with a compelling headline, clear value proposition, and engaging visuals that clearly explain the benefits of the gated content.
  • Simplified Form: Use a simple form that requests only essential information to maximize conversion rates.
  • Segmentation Strategy: Utilize the collected data to segment your audience for personalized follow-up communications, enhancing marketing effectiveness.
  • Strong Call-to-Action (CTA): Include a prominent and clear CTA on your landing page to encourage users to submit their information.
  • Lead Nurturing: Establish a follow-up plan with activities like email marketing to engage leads and move them down the sales funnel.
  • A/B Testing: Continuously test and optimize various elements like headlines and CTAs to improve effectiveness.
  • Integration with Content Strategy: Ensure the gated content aligns with your overall content strategy and addresses different stages of the buyer's journey.

Other terms

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Key Accounts

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Key Accounts

Ramp Up Time

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Internal signals

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Average Order Value

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Average Order Value

Call for Proposal

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Text message marketing

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Text message marketing

Account View Through Rate

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Account View Through Rate

BAB Formula

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Sales Objections

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Sales Director

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Sales Director

Cold Call

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Cold Call

Accounts Payable

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Accounts Payable

Sales Qualified Lead

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Sales Qualified Lead

Precision Targeting

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Google Analytics

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Overcoming Objections

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Demand Generation Framework

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Win/Loss Analysis

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Inside Sales Metrics

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Inside Sales Metrics

On Target Earnings

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On Target Earnings

Funnel Analysis

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Sales Plan Template

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Sales Plan Template

Lightning Components

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Customer Churn Rate

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Customer Churn Rate

Closed Won

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Single Sign-On (SSO)

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Single Sign-On (SSO)

Cloud-based CRM

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Cloud-based CRM

Request for Proposal

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Request for Proposal

Targeted Marketing

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Targeted Marketing

User Interaction

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User Interaction

Expansion Revenue

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Expansion Revenue

Predictive Customer Lifetime Value

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Predictive Customer Lifetime Value

Nurture

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Nurture

Objection Handling

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Objection Handling

Persona-Based Marketing

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Persona-Based Marketing

Sales Forecast Accuracy

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Sales Forecast Accuracy

Direct Mail

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Direct Mail

Siloed

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Siloed

Affiliate Marketing

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Affiliate Marketing

Business Process Management

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Business Process Management

Intent-Based Leads

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Intent-Based Leads

Chatbots

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Chatbots

No Forms

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No Forms

Lead Qualification Process

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Lead Qualification Process

Webhooks

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Webhooks

Intent leads

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Intent leads

Sales Team Management

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Sales Team Management

HTTP Requests

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HTTP Requests

Target Account Selling

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Target Account Selling

Account-Based Sales

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Account-Based Sales

Sales Development Representative (SDR)

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Sales Development Representative (SDR)

Competitive Advantage

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Competitive Advantage

Outbound Leads

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Outbound Leads

GDPR Compliance

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GDPR Compliance

Request for Quotation

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Request for Quotation

Ransomware

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Ransomware

Sales Bundle

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Sales Bundle

Order Management

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Order Management

Sandboxes

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Sandboxes

Video Messaging

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Video Messaging

Content Syndication

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Content Syndication

Cold Emailing

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Cold Emailing

Psychographics

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Demand Generation

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Demand Generation

Private Labeling

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Private Labeling

Programmatic Display Campaign

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Programmatic Display Campaign

Purchase Buying Stage

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Purchase Buying Stage

Sales Calls

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Brand Equity

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Brand Equity

Content Management System

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Content Management System

Sales Development

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Sales Development

Digital Advertising

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Digital Advertising

Closed Question

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Closed Question

Sales Sequence

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Sales Sequence

B2B Demand Generation

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B2B Demand Generation

Account Development Representative

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Account Development Representative

Consultative Sales

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Consultative Sales

80/20 Rule

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Freemium Models

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Freemium Models

Dynamic Data

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Dynamic Data

Analytical CRM

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Analytical CRM

Mobile Compatibility

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Mobile Compatibility

Persona

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Persona

B2B Data Enrichment

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B2B Data Enrichment

HubSpot

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HubSpot

Digital Analytics

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Digital Analytics

Sales Enablement

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Sales Enablement

Video Hosting

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Video Hosting

Edge Locations

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Smarketing

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Smarketing

De-dupe

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De-dupe

Business Development Representative

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Weighted Pipeline

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Weighted Pipeline

Custom Metadata Types

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Custom Metadata Types

ETL

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ETL

Account-Based Marketing Benchmarks

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Account-Based Marketing Benchmarks

Quarterly Business Review

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Quarterly Business Review

Statement of Work

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Statement of Work

Marketing Automation

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Marketing Automation

Customer Success

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Customer Success
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