Account-Based Everything (ABE) is the coordination of personalized marketing, sales development, sales, and customer success efforts to drive engagement with, and conversion of, a targeted set of high-value accounts. The focus is on driving the full life-cycle revenue chain from marketing through sales and customer success/account management.
Implementing ABE involves a cohesive framework with several critical attributes:
Successful ABE strategies are built on several foundational principles:
ABE differs significantly from traditional marketing approaches in several ways:
Success in ABE is measured by specific key performance indicators that reflect the effectiveness and efficiency of the strategy:
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