Total amount raised
$2 Billions
Latest funding date
7/1/2018
Location
AppLovin has successfully raised significant funding across multiple rounds, attracting a diverse group of investors including GQG and Turkgen Ventures. The platform offers a suite of AI-driven solutions designed to help businesses connect with their ideal customers through in-app, mobile, and streaming TV channels.
Continue reading to delve into the details of AppLovin's funding journey and the investors who are backing this innovative platform.
What Is AppLovin?
Founded in 2012, AppLovin is based in Palo Alto, California. The company was established by Adam Foroughi, Andrew Karam, and John Krystynak.
AppLovin specializes in providing end-to-end software and AI solutions that help businesses connect with their ideal customers. Their technology supports user acquisition, app monetization, and effective ad creation.
With a workforce of 501-1000 employees, AppLovin continues to grow, offering innovative solutions across in-app, mobile, and streaming TV platforms.
How Much Funding Has AppLovin Raised?
- Round Name: Private Equity Round
- Amount Raised: $140M
- Date: January 2017
- Lead Investors: Orient Hontai Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and enhance product offerings.
- Round Name: Debt Financing
- Amount Raised: $841M
- Date: November 2017
- Lead Investors: Orient Hontai Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support strategic acquisitions and growth initiatives.
- Round Name: Convertible Note
- Date: February 2018
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide flexible financing options for future growth.
- Round Name: Private Equity Round
- Amount Raised: $400M
- Date: July 2018
- Lead Investors: Kohlberg Kravis Roberts
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance technological capabilities.
- Round Name: Private Equity Round
- Date: August 2020
- Investor Count: 4
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel expansion and innovation in mobile and in-app advertising.
- Round Name: Post-IPO Equity
- Amount Raised: $185.8M
- Date: March 2022
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To strengthen financial position and support strategic initiatives.
- Round Name: Post-IPO Equity
- Amount Raised: $100K
- Date: January 2023
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To maintain operational liquidity and fund ongoing projects.
- Round Name: Post-IPO Secondary
- Date: August 2023
- Investor Count: 1
- Lead Investors: GQG
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity to existing shareholders.
- Round Name: Post-IPO Secondary
- Date: February 2024
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To facilitate the sale of shares by existing investors.
- Round Name: Post-IPO Debt
- Amount Raised: $3.6B
- Date: November 2024
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To refinance existing debt and support long-term growth strategies.
AppLovin has raised a total of $5.266B. The current valuation is not publicly disclosed.
Key Investors
- GQG
- Details: GQG is a global investment management firm known for its focus on long-term value creation. The firm has a reputation for investing in high-quality companies with sustainable business models.
- Investment Focus Areas: Technology, healthcare, consumer goods.
- Notable Investments: Not publicly disclosed.
- Kohlberg Kravis Roberts (KKR)
- Details: KKR is a leading global investment firm that manages multiple alternative asset classes, including private equity, energy, infrastructure, real estate, and credit. The firm is known for its strategic investments and operational expertise.
- Investment Focus Areas: Private equity, energy, infrastructure, real estate, credit.
- Notable Investments: AppLovin Corporation, First Data, GoDaddy.
- Orient Hontai Capital
- Details: Orient Hontai Capital is a private equity firm based in China, focusing on investments in the technology, media, and telecommunications sectors. The firm aims to support companies with high growth potential.
- Investment Focus Areas: Technology, media, telecommunications.
- Notable Investments: AppLovin Corporation, Media.net, IronSource.
- Turkgen Ventures
- Details: Turkgen Ventures is a venture capital firm that invests in early-stage technology companies. The firm is known for its hands-on approach and support for innovative startups.
- Investment Focus Areas: Technology, healthcare, fintech.
- Notable Investments: Not publicly disclosed.
- Not publicly disclosed
- Details: Information about this investor is not publicly disclosed. They have participated in multiple funding rounds for AppLovin.
- Investment Focus Areas: Not publicly disclosed.
- Notable Investments: Not publicly disclosed.
What's Next for AppLovin?
AppLovin stands at the cusp of significant growth opportunities, bolstered by the recent $1.1 billion raised from KKR's sale of shares. This influx of capital positions the company to expand its product offerings and explore new markets, potentially leading to substantial growth in the tech sector.
Future fundraising opportunities appear promising, given the positive market sentiment and successful share sale. AppLovin could leverage this momentum to attract additional investments, further fueling its expansion and innovation efforts. However, the company may face challenges such as market volatility and intense competition, which will require strategic planning and effective capital deployment to navigate successfully.
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