Total amount raised
$2 Billions
Latest funding date
07/01/2018
Location
Title
AppLovin has successfully raised significant funding over multiple rounds, establishing itself as a key player in the tech industry. The company offers a suite of technology solutions designed to help businesses connect with their ideal customers through in-app advertising, mobile devices, and streaming TV.
Keep reading to explore the intricacies of AppLovin's fundraising journey and the investors backing this innovative platform.
What Is AppLovin?
AppLovin, founded in 2012, is headquartered in Palo Alto, California. The company was established by Adam Foroughi, Andrew Karam, and John Krystynak.
AppLovin provides a suite of technology solutions aimed at helping businesses connect with their ideal customers through in-app advertising, mobile devices, and streaming TV. Their products include AppDiscovery, MAX, SparkLabs, and more.
With a growing team, AppLovin continues to expand its reach and impact in the tech industry, employing over 1,000 people globally.
How Much Funding Has AppLovin Raised?
- Amount Raised: $400 million
- Date: July 17, 2018
- Lead Investors: KKR
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: The investment aims to accelerate AppLovin's growth, fuel the development of its product, and support its mobile gaming division, Lion Studios.
AppLovin has raised a total of $400 million. The current valuation is not publicly disclosed.
Key Investors
- KKR
- Details: KKR is a leading global investment firm that manages multiple alternative asset classes, including private equity, energy, infrastructure, real estate, and credit. They aim to generate attractive investment returns for their fund investors by following a patient and disciplined investment approach.
- Investment Focus Areas: Private equity, energy, infrastructure, real estate, credit
- Notable Investments: ByteDance, Epic Games, GoDaddy
- Insight Partners
- Details: Insight Partners is a global private equity and venture capital firm founded in 1995. They focus on growth-stage technology and software companies.
- Investment Focus Areas: Technology, software, internet
- Notable Investments: Twitter, Shopify, DocuSign
- BlackRock
- Details: BlackRock is one of the world's largest asset management firms, offering a range of investment and technology services. They manage assets for clients across the globe.
- Investment Focus Areas: Equities, fixed income, alternatives
- Notable Investments: Apple, Microsoft, Amazon
- Sequoia Capital
- Details: Sequoia Capital is a venture capital firm that has been investing in early-stage companies since 1972. They have a strong track record of backing successful startups.
- Investment Focus Areas: Technology, healthcare, consumer
- Notable Investments: Google, Airbnb, WhatsApp
- Accel
- Details: Accel is a venture capital firm that invests in early and growth-stage technology companies. They have a global presence and a history of successful investments.
- Investment Focus Areas: Technology, internet, software
- Notable Investments: Facebook, Slack, Dropbox
What's Next for AppLovin?
AppLovin stands at the cusp of significant growth opportunities, driven by the $400 million investment from KKR. This funding will enable the company to enhance its product offerings and expand its mobile gaming division, Lion Studios. With the mobile gaming industry projected to reach $70.3 billion, AppLovin is well-positioned to capitalize on this booming market.
Future fundraising opportunities seem promising, given the substantial backing from KKR and the industry's rapid growth. However, AppLovin will need to navigate challenges such as scaling operations globally while maintaining profitability and staying competitive in a fast-evolving market. Ensuring the continued success of Lion Studios and other products will be crucial for sustained growth.
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