Total amount raised
$23 Millions
Latest funding date
2/1/2022
Location
Blueland has successfully raised funding through multiple rounds, including a Seed round, to support its mission of providing eco-friendly, refillable cleaning products. The company is backed by 12 investors, including Prelude Growth Partners and Able Partners.
Keep reading to explore the intricacies of Blueland's fundraising journey and the investors backing this innovative platform.
What Is Blueland?
Blueland, founded in 2018 by John A. Mascari and Sarah Paiji Yoo, is an eco-friendly company based in New York, New York. The company aims to eliminate single-use plastic packaging in traditional cleaning and personal care products.
Blueland offers a range of refillable products, including cleaning sprays, hand soap, dish soap, and laundry detergent. Their mission is to provide sustainable options that are simple, effective, and affordable.
With a team of 11-50 employees, Blueland continues to innovate in the eco-friendly product space, making it easier for consumers to make sustainable choices.
How Much Funding Has Blueland Raised?
- Amount Raised: $3M
- Date: September 2018
- Lead Investors: Global Founders Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's mission of eliminating single-use plastic in cleaning products.
- Amount Raised: Not disclosed
- Date: April 2019
- Lead Investors: Not disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support early-stage growth and product development.
- Amount Raised: $20M
- Date: February 2022
- Lead Investors: Prelude Growth Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product categories and retail presence, focusing on eliminating single-use plastic.
Total amount raised: $23M. Current valuation: Not publicly disclosed.
Key Investors
- Prelude Growth Partners
- Details: Prelude Growth Partners is a New York-based growth equity firm that led Blueland's $20 million funding round. The firm is known for its focus on consumer brands and has a strong emphasis on sustainability.
- Investment Focus Areas: Personal care, beauty, food & beverage, health & wellness, pet products.
- Notable Investments: Not publicly disclosed.
- Global Founders Capital
- Details: Global Founders Capital is a globally oriented venture capital firm that invests in technology-driven companies. They were a key investor in Blueland's initial $3 million seed round.
- Investment Focus Areas: Technology, e-commerce, fintech, health tech, consumer goods.
- Notable Investments: Facebook, LinkedIn, Slack.
- Justin Timberlake
- Details: Justin Timberlake is a renowned musician and actor who has also ventured into investing. He participated in Blueland's funding to support their eco-friendly mission.
- Investment Focus Areas: Entertainment, consumer products, technology.
- Notable Investments: Myspace, Bai Brands, Sauza 901.
- Jennifer Fleiss
- Details: Jennifer Fleiss is the co-founder of Rent the Runway, a service that provides designer dress and accessory rentals. She is an investor in Blueland, supporting their sustainable initiatives.
- Investment Focus Areas: Fashion, technology, consumer services.
- Notable Investments: Rent the Runway.
- Nicolas Jammet
- Details: Nicolas Jammet is the co-founder of Sweetgreen, a fast-casual restaurant chain focused on healthy food. He invested in Blueland to back their eco-friendly products.
- Investment Focus Areas: Food & beverage, sustainability, health & wellness.
- Notable Investments: Sweetgreen.
What's Next for Blueland?
Blueland is poised to capitalize on the growing demand for sustainable products by expanding into personal care and increasing its retail presence. With a recent $20 million funding round, the company aims to reach millions of new customers and significantly reduce plastic waste.
Future fundraising opportunities are likely as Blueland continues to innovate and scale. However, challenges such as competition and maintaining product quality could arise. Navigating these hurdles will be crucial for sustained growth and success in the eco-friendly market.
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