
Total amount raised
$163 Millions
Latest funding date

Location
Title
Qualified has successfully raised significant funding through multiple rounds, including a Series C round. The platform is designed to facilitate real-time website conversations between buyers and sales reps, leveraging AI and Salesforce integration.
Keep reading to explore the intricacies of Qualified's fundraising journey and the investors backing this innovative platform.
What Is Qualified?
Qualified, founded on August 18, 2018, is headquartered in San Francisco, California. The company specializes in real-time website conversations between buyers and sales reps, leveraging AI and Salesforce integration.
Founded by Bing Yang, Gopal Patel, Kraig Swensrud, Sean Whiteley, and Thani Suchoknand, Qualified aims to enhance marketing and sales processes. The platform is designed to detect buyer intent signals and initiate sales conversations in real-time.
With a team of 101-250 employees, Qualified continues to innovate in the realm of B2B marketing, providing AI-driven solutions for inbound pipeline generation.
How Much Funding Has Qualified Raised?
- Seed Round
- Amount Raised: $5M
- Date: July 2019
- Lead Investors: Redpoint, Salesforce Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish the foundation of the platform and begin initial development and market entry.
- Series A
- Amount Raised: $12M
- Date: August 2020
- Lead Investors: Norwest Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate product development and expand the team to support growing customer demand.
- Series B
- Amount Raised: $51M
- Date: May 2021
- Lead Investors: Salesforce Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations, enhance the platform's capabilities, and drive customer acquisition.
- Series C
- Amount Raised: $95M
- Date: April 2022
- Lead Investors: Sapphire Ventures
- Valuation at Round: Estimated at $471M
- Motivation Behind the Round: To expand the team, enhance customer success initiatives, and accelerate the product roadmap.
Qualified has raised a total of $163M with a current valuation estimated at $471M.
Key Investors
- Sapphire Ventures
- Details: Sapphire Ventures is a venture capital firm that partners with visionary teams and venture funds to build companies of consequence. Originally the venture arm of SAP, it is now an independent firm.
- Investment Focus Areas: Enterprise technology, software, digital health.
- Notable Investments: LinkedIn, Box, Square.
- Tiger Global
- Details: Tiger Global is an investment firm focused on public and private companies in the global Internet, software, consumer, and financial technology industries. It has a significant presence in both venture capital and public equity markets.
- Investment Focus Areas: Internet, software, consumer, financial technology.
- Notable Investments: Facebook, LinkedIn, Spotify.
- Norwest Venture Partners
- Details: Norwest Venture Partners is a global, multi-stage investment firm that manages more than $9.5 billion in capital. It has invested in over 600 companies since its inception.
- Investment Focus Areas: Consumer, enterprise, healthcare sectors.
- Notable Investments: Uber, Spotify, Jet.
- Redpoint Ventures
- Details: Redpoint Ventures is a venture capital firm that invests in seed, early, and growth-stage companies. It focuses on both consumer and enterprise technology sectors.
- Investment Focus Areas: Consumer and enterprise technology.
- Notable Investments: Netflix, Stripe, Twilio.
- Salesforce Ventures
- Details: Salesforce Ventures is the global investment arm of Salesforce, investing in the next generation of enterprise technology. It focuses on companies that extend the power of the Salesforce platform.
- Investment Focus Areas: Enterprise cloud companies.
- Notable Investments: DocuSign, Twilio, Zoom.
What's Next for Qualified?
Qualified stands at the cusp of a significant opportunity to redefine B2B pipeline generation. With the introduction of the Pipeline Cloud, the company aims to transform corporate websites into powerful sales tools, leveraging AI and real-time engagement to meet the evolving needs of modern CMOs. The potential for growth is immense, as evidenced by a 400% year-over-year revenue increase and a strong foothold within the Salesforce ecosystem.
Future fundraising efforts could be driven by the need to support continued innovation and market expansion. The backing from high-profile investors like Salesforce Ventures and Sapphire Ventures suggests a strong potential for additional rounds. However, challenges such as maintaining rapid growth, staying ahead of competitors, and ensuring seamless integration with various CRM systems could pose hurdles. As Qualified navigates these challenges, its focus on innovation and customer success will be crucial in sustaining its momentum.
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