Total amount raised
$293.1 Millions
Latest funding date
January, 2020
Location
AppsFlyer has successfully raised significant funding over multiple rounds, attracting a diverse group of investors. The platform offers comprehensive solutions for mobile app measurement, analytics, and marketing.
Keep reading to explore the intricacies of AppsFlyer's fundraising journey and the investors backing this innovative platform.
What Is AppsFlyer?
Founded in April 2011 by Oren Kaniel and Reshef Mann, AppsFlyer is headquartered in San Francisco, California. The company specializes in mobile app measurement, analytics, and fraud protection, helping brands make data-driven decisions.
AppsFlyer offers a comprehensive platform that includes tools for measurement, marketing analytics, deep linking, and customer engagement. Their solutions are designed to enhance business performance and protect marketing budgets from fraud.
With a workforce of 1001-5000 employees, AppsFlyer continues to innovate and expand its offerings, maintaining a strong focus on privacy and customer-centric approaches.
How Much Funding Has AppsFlyer Raised?
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: September 2012
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the development of their mobile app measurement and analytics platform.
- Series A
- Amount Raised: $7.1M
- Date: March 2014
- Lead Investors: Pitango VC
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand their product offerings and scale operations.
- Series B
- Amount Raised: $20M
- Date: January 2015
- Lead Investors: Eight Roads Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance their marketing analytics capabilities and enter new markets.
- Series C
- Amount Raised: $56M
- Date: January 2017
- Lead Investors: Qumra Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop their fraud protection tools and support global expansion.
- Series D
- Amount Raised: $210M
- Date: January 2020
- Lead Investors: General Atlantic
- Valuation at Round: $1.6 billion
- Motivation Behind the Round: To measure mobile ad spending accurately and become a "democratizer" of mobile marketing.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: November 2020
- Lead Investors: Salesforce Ventures
- Valuation at Round: $2 billion
- Motivation Behind the Round: To adapt to shifting privacy policies and regulations, and to meet increased demand for AppsFlyer's expanding suite of products.
Total Amount Raised: $293.1M
Current Valuation: $2 billion
Key Investors
- Salesforce Ventures
- Details: Salesforce Ventures is the corporate investment group of Salesforce, focusing on enterprise cloud companies. They provide strategic support and capital to help companies grow and innovate.
- Investment Focus Areas: Enterprise cloud companies, SaaS, AI.
- Notable Investments: DocuSign, Zoom, Twilio.
- General Atlantic
- Details: General Atlantic is a global growth equity firm that provides capital and strategic support for growth companies. They have a long history of partnering with entrepreneurs to build market leaders.
- Investment Focus Areas: Technology, consumer, healthcare.
- Notable Investments: Airbnb, Alibaba, Uber.
- Qumra Capital
- Details: Qumra Capital is a late-stage venture capital firm investing in growth-stage technology companies. They focus on companies that have demonstrated significant market traction and are poised for substantial growth.
- Investment Focus Areas: Technology, SaaS, fintech.
- Notable Investments: Fiverr, Riskified, JFrog.
- Eight Roads Ventures
- Details: Eight Roads Ventures is a global venture capital firm that backs technology and healthcare companies. They leverage their extensive network and resources to help companies scale globally.
- Investment Focus Areas: Technology, healthcare, fintech.
- Notable Investments: Alibaba, NeoPhotonics, AppsFlyer.
- Pitango VC
- Details: Pitango VC is an Israeli venture capital firm investing in technology and healthcare sectors. They have a diverse portfolio and a strong track record of successful investments.
- Investment Focus Areas: Technology, healthcare, cybersecurity.
- Notable Investments: Via, Taboola, AppsFlyer.
What's Next for AppsFlyer?
AppsFlyer stands at the cusp of significant growth, driven by the increasing demand for privacy-centric measurement solutions and advanced marketing analytics. With partnerships spanning over 8,000 companies and new products like Xpend and Incrementality, the company is well-positioned to capitalize on the expanding digital marketing landscape.
Future fundraising opportunities appear promising, with potential for further investment rounds to support global expansion and product development. However, the company must navigate challenges such as adapting to new privacy regulations and maintaining a competitive edge against rivals like Adjust and Kochava.
Use Clay to Get Funding Data
Sales professionals, take your strategy to the next level by leveraging Clay’s platform to access comprehensive fundraising data on companies like AppsFlyer and gather other critical business insights.
Sign up for free on Clay and start making data-driven decisions today.
