AppsFlyer has successfully raised $293.1 million over five funding rounds, with the latest being a Series D round in January 2020. The platform offers mobile app measurement, analytics, engagement, and fraud protection solutions.
Keep reading to explore the intricacies of AppsFlyer's fundraising journey and the investors backing this innovative platform.
What Is AppsFlyer?
Founded by Oren Kaniel and Reshef Mann, AppsFlyer is a leading mobile apps marketing platform. Established in 2011, the company is headquartered in Israel and has expanded its presence globally.
AppsFlyer specializes in providing tools for measurement, analytics, engagement, and fraud protection, helping businesses make data-driven decisions. The platform is designed to optimize user acquisition and enhance app growth.
With a workforce of 501-1000 employees, AppsFlyer continues to innovate and support the world's leading brands in their marketing efforts.
How Much Funding Has AppsFlyer Raised?
- Series A Round
- Amount Raised: $7.1 million
- Date: March 2014
- Lead Investors: Pitango Venture Capital, Magma Venture Partners
- Motivation Behind the Round: The funding was aimed at research and development, product enhancement, business development, and customer support. Additionally, AppsFlyer planned to open new offices in New York City and San Francisco.
- Series B Round
- Amount Raised: $20 million
- Date: January 2015
- Lead Investors: Fidelity Growth Partners
- Motivation Behind the Round: The funds were intended to maintain AppsFlyer's position as a reliable and independent mobile advertising measurement platform, ensuring unbiased measurement and data privacy.
- Series C Round
- Amount Raised: $56 million
- Date: January 2017
- Motivation Behind the Round: The funding was likely aimed at enhancing AppsFlyer's marketing measurement capabilities.
Total Amount Raised: $83.1 million
Current Valuation: $1.6 billion (~estimated)
Key Investors
- Fidelity Growth Partners
- Details: Fidelity Growth Partners is a venture capital firm that led AppsFlyer's Series B funding round. They are known for their investments in growth-stage companies.
- Investment Focus Areas: Technology, healthcare, consumer sectors
- Notable Investments: Alibaba, Facebook, Uber
- Magma Venture Partners
- Details: Magma Venture Partners is a venture capital firm that invests in early-stage technology companies. They have been an existing investor in AppsFlyer since the Series A round.
- Investment Focus Areas: Technology, media, telecommunications
- Notable Investments: Waze, Onavo, Valens
- Pitango Venture Capital
- Details: Pitango Venture Capital is a venture capital firm that invests in technology and healthcare companies at various stages of development. They participated in AppsFlyer's Series A and B funding rounds.
- Investment Focus Areas: Technology, healthcare, consumer sectors
- Notable Investments: Via, Taboola, AppsFlyer
- Microsoft Accelerator
- Details: Microsoft Accelerator is a 4-month program at the Microsoft Israel R&D Center aimed at helping early-stage startups. AppsFlyer participated in this program, which provided workspace, mentorship, and tools.
- Investment Focus Areas: Cloud computing, Internet, mobile technologies
- Notable Investments: ModuBiz, Evento, Evolero
What's Next for AppsFlyer?
AppsFlyer stands at the cusp of significant growth opportunities, driven by the increasing importance of data-driven marketing strategies. With a recent $56 million raise, the company is well-positioned to expand its product offerings and enter new markets. The universal adoption of its SDK, installed on over 4 billion devices, underscores the vast potential for scaling operations and enhancing its marketing measurement capabilities.
Future fundraising rounds seem likely as AppsFlyer continues to innovate and meet the growing demand for advanced analytics and unbiased measurement. However, the company must navigate challenges such as intense competition, maintaining data privacy, and ensuring continuous innovation to stay ahead in the market. These hurdles, while formidable, are part of the journey towards solidifying its position as a leader in mobile marketing analytics.
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