Total amount raised
$30.3 Millions
Latest funding date
Location
Cashkaro has successfully raised funds through multiple rounds, with its latest being a Series C round on November 3, 2022. The platform specializes in offering discount coupons, cashback offers, and promo codes for a wide range of online retailers.
Keep reading to explore the intricacies of Cashkaro's fundraising journey and the investors backing this innovative platform.
What Is Cashkaro?
Cashkaro, founded on April 11, 2013, in Gurgaon, Haryana, India, is a leading platform for discount coupons, cashback offers, and promo codes. The company was established by Rohan Bhargava and Swati Bhargava.
With a workforce of 251-500 employees, Cashkaro has become a one-stop destination for savings across more than 1500 e-commerce sites, including Amazon.in, Flipkart, Nykaa, and Ajio.
Cashkaro rewards customers for visiting online retailers through their site, offering cashback, coupon codes, price comparison, and a referral program.
How Much Funding Has Cashkaro Raised?
- Angel Round
- Amount Raised: $750K
- Date: July 2013
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the platform and build initial traction.
- Series A
- Amount Raised: $3.8M
- Date: November 2015
- Lead Investors: Kalaari Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the user base and enhance the platform's features.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: January 2016
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further scale operations and improve technology infrastructure.
- Series B
- Amount Raised: $10M
- Date: September 2020
- Lead Investors: Korea Investment Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand into new markets and enhance marketing efforts.
- Series C
- Amount Raised: ₹1.3B ($16M)
- Date: November 2022
- Lead Investors: Affle
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale user acquisition, develop new technology, and expand business verticals.
Total Amount Raised: $30.55M
Current Valuation: Not publicly disclosed
Key Investors
- Affle
- Details: Affle is a global technology company specializing in consumer intelligence and mobile advertising. It delivers consumer acquisitions, engagements, and transactions through relevant mobile advertising.
- Investment Focus Areas: Mobile advertising, data analytics, digital marketing.
- Notable Investments: Affle India, Appnext, RevX.
- Korea Investment Partners
- Details: Korea Investment Partners is a venture capital firm based in South Korea. It invests in various sectors, focusing on technology and healthcare.
- Investment Focus Areas: Technology, healthcare, consumer goods.
- Notable Investments: Yanolja, Woowa Brothers, Toss.
- Kalaari Capital
- Details: Kalaari Capital is an early-stage venture capital firm based in India. It focuses on technology startups and has a strong presence in the Indian startup ecosystem.
- Investment Focus Areas: Early-stage technology startups in India.
- Notable Investments: Dream11, CureFit, Urban Ladder.
- Ratan Tata
- Details: Ratan Tata is an Indian industrialist and philanthropist. He is the former chairman of Tata Sons and has invested in numerous startups.
- Investment Focus Areas: Technology, e-commerce, healthcare.
- Notable Investments: Ola, Paytm, Snapdeal.
What's Next for Cashkaro?
Cashkaro is poised for significant growth, with plans to expand its user base from 20 million to over 100 million. The company aims to enhance its technology and product offerings, driving more data-driven solutions for online shoppers in India. This expansion presents a substantial opportunity, especially as the e-commerce ecosystem continues to grow.
Future fundraising rounds seem likely as Cashkaro scales its operations and explores new business verticals. However, the company will need to navigate challenges such as maintaining cost-efficient growth and managing competition from other cashback and coupon platforms. Ensuring seamless integration of new technologies will also be crucial for sustained success.
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