Total amount raised
$361.4 Millions
Latest funding date
4/1/2022
Location
impact.com has successfully raised significant funding through multiple rounds, attracting a diverse group of investors. The platform specializes in managing the entire partnership lifecycle, offering a comprehensive suite of tools for brands and publishers.
Keep reading to explore the intricacies of impact.com's fundraising journey and the investors backing this innovative platform.
What Is impact.com?
Founded in 2008, impact.com is headquartered in Santa Barbara, California. The company was established by Alison Chew, Lisa Riolo, Per Pettersen, Roger Kjensrud, Todd Crawford, and Wade Crang.
impact.com offers a comprehensive partnership management platform that automates the entire partnership lifecycle. Their services cater to various types of partnerships, including affiliates, influencers, commerce content publishers, and B2B relationships.
With a workforce of 1001-5000 employees, impact.com continues to innovate and expand its offerings, helping businesses build authentic and rewarding relationships with both publishers and consumers.
How Much Funding Has impact.com Raised?
- Amount Raised: $400K
- Date: July 2008
- Lead Investors: Redpoint
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish initial operations and develop the platform.
- Amount Raised: $6M
- Date: January 2010
- Lead Investors: Redpoint
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and enhance platform capabilities.
- Amount Raised: $30M
- Date: June 2016
- Lead Investors: Silversmith Capital Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enter new markets.
- Amount Raised: $75M
- Date: March 2019
- Lead Investors: PSG Equity
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and invest in technology development.
- Amount Raised: $150M
- Date: July 2021
- Lead Investors: Qatar Investment Authority
- Valuation at Round: $1.5 billion
- Motivation Behind the Round: To accelerate investment in partnership automation innovation and scale go-to-market efforts globally.
- Amount Raised: $100M
- Date: April 2022
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further expand global reach and enhance platform features.
Total Amount Raised: $361.4M. Current Valuation: $1.5 billion.
Key Investors
- Qatar Investment Authority (QIA)
- Details: QIA is the sovereign wealth fund of the State of Qatar, established to manage the country's excess oil and gas revenues. It invests globally across various sectors to diversify Qatar's economy.
- Investment Focus Areas: Real estate, technology, infrastructure.
- Notable Investments: Volkswagen, Barclays, Harrods.
- PSG Equity
- Details: PSG Equity is a growth equity firm that partners with software and technology-enabled services companies. They focus on helping businesses scale and achieve their growth potential.
- Investment Focus Areas: Software, technology-enabled services, growth-stage companies.
- Notable Investments: Not publicly disclosed.
- Silversmith Capital Partners
- Details: Silversmith Capital Partners is a growth equity firm that invests in SaaS and technology-enabled services companies. They aim to support companies in their growth and expansion phases.
- Investment Focus Areas: SaaS, technology-enabled services, healthcare IT.
- Notable Investments: Not publicly disclosed.
- Redpoint
- Details: Redpoint is a venture capital firm that invests in seed, early, and growth-stage companies. They focus on innovative technology companies with high growth potential.
- Investment Focus Areas: Consumer internet, enterprise technology, digital media.
- Notable Investments: Netflix, Stripe, Twilio.
- Providence Equity Partners
- Details: Providence Equity Partners is a private equity firm specializing in media, communications, education, and information investments. They focus on growth-stage companies with strong market positions.
- Investment Focus Areas: Media, communications, education, information.
- Notable Investments: Hulu, Blackboard, Ironman.
What's Next for impact.com?
With a fresh $150 million in funding, impact.com is poised to capitalize on the growing shift towards digital partnerships. The company plans to expand its Partnership Cloud platform, enhancing tools for brands, agencies, and publishers. This opportunity is vast, given the increasing distrust in traditional advertising and the rise of influencer and affiliate marketing.
Future fundraising seems likely as impact.com continues to scale globally and innovate in partnership automation. However, challenges such as competition, rapid technological changes, and regulatory compliance could pose hurdles. Navigating these effectively will be crucial for sustaining growth and attracting further investment.
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