Total amount raised
$62 Millions
Latest funding date
Location
Flipp has successfully raised funds through private equity, with notable investors including General Atlantic and Insight Partners. The platform offers digital flyers, coupon clipping, and a shopping list feature to help users save on groceries and other shopping needs.
Keep reading to explore the intricacies of Flipp's fundraising journey and the investors backing this innovative platform.
What Is Flipp?
Flipp, founded in 2006 by David Au-Yeung, David Meyers, and Matthew Cheung, is headquartered in Toronto, Ontario, Canada. The company operates in various industries, including advertising, digital marketing, retail technology, and software.
With an employee count ranging from 501 to 1000, Flipp offers a mobile application that aggregates digital flyers, allows coupon clipping, and facilitates the creation of digital shopping lists. The platform aims to help users save on their weekly shopping by providing access to deals from over 2,000 stores.
How Much Funding Has Flipp Raised?
- Seed Round
- Amount Raised: $1M
- Date: January 2006
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the development of Flipp's platform and initial market entry.
- Series A
- Amount Raised: Not publicly disclosed
- Date: October 2011
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the platform's features and increase user acquisition.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: August 2013
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance technological capabilities.
- Private Equity Round
- Amount Raised: $61M
- Date: April 2016
- Lead Investors: General Atlantic
- Valuation at Round: $400M
- Motivation Behind the Round: To leverage digital media expertise for user base growth and marketing enhancement.
Total Amount Raised: $62M
Current Valuation: $400M
Key Investors
- General Atlantic
- Details: General Atlantic is a global growth equity firm that provides capital and strategic support for growth companies. They have a strong track record of helping companies scale and achieve their growth objectives.
- Investment Focus Areas: Consumer, Financial Services, Healthcare, Life Sciences, Technology
- Notable Investments: Airbnb, Alibaba, ByteDance
- Insight Partners
- Details: Insight Partners is a venture capital and private equity firm that invests in growth-stage technology and software companies. They provide both capital and operational support to help companies grow.
- Investment Focus Areas: Technology, Software
- Notable Investments: Not publicly disclosed
What's Next for Flipp?
Flipp stands at the cusp of significant growth opportunities, driven by the shift from print to digital media. With a $15 billion traditional circular market to tap into, the company aims to expand its digital flyer platform, adding features like video and targeted offers. This expansion could attract further investments from growth equity firms and venture capitalists, eager to capitalize on the increasing use of digital platforms for shopping and advertising.
However, Flipp may face challenges such as competition from other digital advertising platforms and the need to convince traditional retailers to switch from print to digital. Balancing the needs of both retailers and consumers will be crucial as the company navigates these hurdles. Despite these challenges, Flipp's innovative approach and strong investor backing position it well for future success.
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