Total amount raised
$267.6 Millions
Latest funding date
Location
Title
Liquid Death has successfully raised significant funding over multiple rounds, attracting a diverse group of investors. The company is known for its unique approach to marketing and commitment to sustainability.
Keep reading to explore the details of Liquid Death's fundraising journey and the investors who believe in its mission.
What Is Liquid Death?
Liquid Death, founded in 2017 by Jon-Ryan Riggins and Mike Cessario, is a non-alcoholic beverage brand based in Santa Monica, California. The company is known for its bold marketing and commitment to sustainability, packaging water in recyclable tallboy cans.
Liquid Death produces and markets various types of water, including still, sparkling, and flavored options. The brand aims to compete with unhealthy beverage marketing while supporting environmental causes by donating 10% of its profits to such initiatives.
With a workforce of 251-500 employees, Liquid Death continues to grow, leveraging its unique branding to attract a diverse customer base. The company also offers a range of branded merchandise, further solidifying its edgy and rebellious image.
How Much Funding Has Liquid Death Raised?
- Seed Round
- Amount Raised: $1.6M
- Date: January 2019
- Lead Investors: Science
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the brand and develop initial product offerings.
- Series A
- Amount Raised: $9M
- Date: February 2020
- Lead Investors: Velvet Sea Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and increase production capacity.
- Series B
- Amount Raised: $23M
- Date: September 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance marketing efforts.
- Debt Financing
- Amount Raised: $7M
- Date: March 2021
- Lead Investors: Dwight Funding
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support working capital needs and operational expenses.
- Series C
- Amount Raised: $15M
- Date: May 2021
- Lead Investors: Live Nation Entertainment
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand distribution channels and increase brand visibility.
- Series C
- Amount Raised: $75M
- Date: January 2022
- Lead Investors: Science
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and product development.
- Series D
- Amount Raised: $70M
- Date: October 2022
- Lead Investors: Science
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further scale operations and expand into new markets.
- Venture Round
- Amount Raised: $67M
- Date: March 2024
- Lead Investors: Not publicly disclosed
- Valuation at Round: $1.4 billion
- Motivation Behind the Round: To ramp up distribution in the US market and accelerate new product development.
Total Amount Raised: $267.6M. Current Valuation: $1.4 billion.
Key Investors
- Science Inc.
- Details: Science Inc. is a venture capital firm and startup studio based in Santa Monica, California. It was co-founded by Peter Pham and focuses on building and investing in disruptive consumer brands.
- Investment Focus Areas: Technology, consumer brands, media.
- Notable Investments: Dollar Shave Club, DogVacay, MeUndies.
- Live Nation Entertainment
- Details: Live Nation Entertainment is a global entertainment company known for its involvement in live events and music festivals. It has an exclusive partnership with Liquid Death for product distribution at its events.
- Investment Focus Areas: Live entertainment, event promotion, ticketing.
- Notable Investments: Various live entertainment and event venues.
- SuRo Capital
- Details: SuRo Capital is an institutional investor that focuses on high-growth, venture-backed private companies. It aims to provide capital to companies with significant growth potential.
- Investment Focus Areas: High-growth companies, technology, education.
- Notable Investments: Coursera, Palantir, Spotify.
- Josh Brolin
- Details: Josh Brolin is an actor known for his roles in movies such as "Avengers" and "No Country for Old Men." He is also an investor in various entertainment and lifestyle brands.
- Investment Focus Areas: Entertainment, lifestyle brands.
- Notable Investments: Specific notable investments are not publicly disclosed.
- DeAndre Hopkins
- Details: DeAndre Hopkins is an NFL All-Pro player and entrepreneur. He has invested in various sports and lifestyle ventures.
- Investment Focus Areas: Sports, health, lifestyle brands.
- Notable Investments: Specific notable investments are not publicly disclosed.
What's Next for Liquid Death?
Liquid Death is poised for significant growth, with opportunities to expand its distribution network across the US and UK, and to introduce new product lines like iced tea and flavored sparkling water. The company has already achieved $263 million in retail sales and expanded to over 113,000 stores, indicating a substantial market presence. Strategic partnerships, such as the exclusive deal with Live Nation, further enhance its visibility and reach.
Future fundraising opportunities appear promising, given the strong investor interest demonstrated in the recent $67 million funding round. This financial backing will support Liquid Death's ambitious plans for product innovation and market expansion. However, the company faces challenges in maintaining its rapid growth rate, managing supply chain logistics, and competing with established beverage giants. Navigating these hurdles will be crucial for sustaining its momentum and achieving long-term success.
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