Total amount raised
$7.5 Millions
Latest funding date
10/01/2022
Location
Title
Mason has successfully raised funding from prominent investors such as Lightspeed Venture Partners, Accel Partners, and Ideaspring Capital. The platform leverages AI to transform browsing and intent signals into hyper-personalized shopping experiences, driving significant revenue growth for online stores.
Keep reading to explore the intricacies of Mason's fundraising journey and the investors backing this innovative platform.
What Is Mason?
Mason, an AI-driven platform, enhances e-commerce by transforming browsing and intent signals into personalized shopping experiences. Founded by Kausambi Manjita and Barada Sahu, Mason is headquartered in Bangalore, India.
Since its inception in 2019, Mason has grown to employ a dedicated team of over 50 professionals. The platform offers various engines, including Conversion, Merchandising, Promotion, and Gamification, to optimize different aspects of online shopping.
With backing from Lightspeed Venture Partners, Accel Partners, and Ideaspring Capital, Mason continues to innovate and drive significant revenue growth for online stores.
How Much Funding Has Mason Raised?
- Seed Round
- Amount Raised: $7.5 million
- Lead Investors: Accel and Ideaspring Capital
- Motivation Behind the Round: The funding will be used to set up marketing, sales, customer success, and partnerships teams, and to create educational content for entrepreneurs to help them solve challenges in their e-commerce journey.
Mason has raised a total of $7.5 million. The current valuation is Not publicly disclosed.
Key Investors
- Accel
- Details: Accel is a global venture capital firm that invests in early-stage and growth-stage companies. It has a strong presence in the technology sector and has backed numerous successful startups.
- Investment Focus Areas: Technology, Consumer, Enterprise
- Notable Investments: Facebook, Dropbox, Slack
- Ideaspring Capital
- Details: Ideaspring Capital is a venture capital firm focused on early-stage technology startups in India. The firm aims to support innovative companies with high growth potential.
- Investment Focus Areas: Technology, SaaS, AI
- Notable Investments: Locus, Yulu, Lavelle Networks
- Lightspeed India Partners
- Details: Lightspeed India Partners is a venture capital firm that invests in early and growth-stage companies in India. It is part of the global Lightspeed Venture Partners network.
- Investment Focus Areas: Technology, Consumer, Fintech
- Notable Investments: OYO Rooms, Udaan, Byju's
- Mana VC
- Details: Mana VC is a venture capital firm that participates in early-stage investments. Specific details about their focus are not widely disclosed.
- Investment Focus Areas: Not specified
- Notable Investments: Not specified
- Gaingels
- Details: Gaingels is a network of investors that focuses on supporting and funding diverse and inclusive teams. They aim to promote equality and diversity in the startup ecosystem.
- Investment Focus Areas: Diversity, Inclusion, Technology
- Notable Investments: Carta, Bolt, MasterClass
What's Next for Mason?
Mason's future looks promising as it continues to capitalize on the growing demand for direct-to-consumer storefronts. With its no-code, plug-and-play commerce engine, Mason is well-positioned to help small and medium businesses improve their online sales performance and margins. The startup's Shopify plugin, ModeMagic, further enhances its appeal to brands already using the Shopify ecosystem.
As Mason expands its customer base, future fundraising opportunities are likely. The company has already raised $7.5 million in a seed round and may seek additional funding to scale its operations and enhance its platform. However, challenges such as competition from established e-commerce giants and the need for continuous innovation remain. Maintaining customer satisfaction while scaling will be crucial for Mason's sustained growth.
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