Total amount raised
$81.7 Millions
Latest funding date
12/1/2019
Location
Vidyard has successfully raised significant funding through multiple rounds, attracting a diverse group of investors. The platform specializes in video tools designed to enhance virtual sales and marketing efforts.
Continue reading to delve into the details of Vidyard's funding journey and the investors who support this innovative video marketing platform.
What Is Vidyard?
Vidyard, founded on September 1, 2011, is headquartered in Kitchener, Ontario, Canada. The company was established by Devon Galloway, Edward Wu, and Michael Litt.
Specializing in video marketing platforms, Vidyard enables businesses to drive greater engagement through video content. Their tools help track viewer behavior, integrate with marketing automation systems, and turn views into actionable insights.
With a team of 101-250 employees, Vidyard serves global leaders like Honeywell, LinkedIn, and Citibank, providing solutions that include video messaging, AI avatars, and automated prospecting.
How Much Funding Has Vidyard Raised?
- Seed Round
- Amount Raised: $1.7M
- Date: November 2011
- Lead Investors: Andreessen Horowitz, SV Angel
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop the initial product and establish market presence.
- Series A
- Amount Raised: $6M
- Date: March 2013
- Lead Investors: OMERS Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance product features.
- Series B
- Amount Raised: $18M
- Date: January 2015
- Lead Investors: Bessemer Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and accelerate growth.
- Series C
- Amount Raised: $35M
- Date: January 2016
- Lead Investors: Battery Ventures
- Valuation at Round: Approximately $350M
- Motivation Behind the Round: To develop new products and enhance video analytics capabilities.
- Debt Financing
- Amount Raised: $15M
- Date: December 2019
- Lead Investors: BMO Capital Markets
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing operations and strategic initiatives.
- Venture Round
- Amount Raised: CA$21M
- Date: April 2024
- Lead Investors: Export Development Canada
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To roll out AI avatars and other innovative features.
Total Amount Raised: $75.7M USD
Current Valuation: Approximately $350M
Key Investors
- Export Development Canada (EDC)
- Details: EDC is a Canadian government agency that provides financial and risk management solutions to help Canadian businesses expand internationally.
- Investment Focus Areas: International trade, export-oriented businesses.
- Notable Investments: Shopify, Lightspeed POS.
- BMO Capital Markets
- Details: The investment banking subsidiary of the Bank of Montreal, offering a range of financial services including equity and debt underwriting, corporate lending, and advisory services.
- Investment Focus Areas: Technology, healthcare, financial services.
- Notable Investments: Various public and private companies across multiple sectors.
- Battery Ventures
- Details: A global, technology-focused investment firm that invests in companies at all stages of their growth.
- Investment Focus Areas: Software, IT infrastructure, industrial technology.
- Notable Investments: Nutanix, Coupa Software, Glassdoor.
- Bessemer Venture Partners
- Details: A venture capital firm that invests in early-stage companies across various sectors including enterprise, consumer, and healthcare.
- Investment Focus Areas: Enterprise software, consumer internet, healthcare, financial services.
- Notable Investments: LinkedIn, Pinterest, Shopify.
- OMERS Ventures
- Details: The venture capital arm of OMERS, one of Canada's largest pension funds, focusing on early to late-stage investments in technology companies.
- Investment Focus Areas: Technology companies across various stages of growth.
- Notable Investments: Shopify, Hootsuite, Hopper.
What's Next for Vidyard?
Vidyard stands at the cusp of significant growth opportunities, driven by the increasing demand for video content in marketing and sales. With video accounting for a substantial portion of internet traffic, the company is well-positioned to develop new products that enhance customer engagement and leverage digital body language for personalized content. The recent $35 million Series C funding underscores the vast potential in this sector.
Future fundraising seems promising, given the strong backing from high-profile investors like Battery Ventures and Bessemer Venture Partners. As Vidyard continues to innovate and expand its market reach, additional investment rounds could further accelerate its growth. However, the company must navigate challenges such as intense competition and the need to keep pace with rapid technological advancements.
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