Vidyard has successfully raised $81.7 million over six funding rounds, positioning itself as a key player in the video marketing industry. The platform offers a suite of tools designed to help businesses turn viewers into customers through interactive videos, user engagement tracking, and seamless integrations with marketing automation and CRM systems.
Keep reading to explore the intricacies of Vidyard's fundraising journey and the investors backing this innovative platform.
What Is Vidyard?
Vidyard, founded by Tyler Campaigne, Michael Richard Litt, and Devon Galloway, is a video marketing platform designed to help companies turn viewers into customers. Established in Kitchener, Vidyard has expanded its presence to Palo Alto and Sunnyvale.
The company offers a suite of tools for video marketing, sales enablement, event marketing, and corporate communications. These tools include interactive video features, user engagement tracking, and integrations with various marketing and CRM platforms.
With a team of 51-200 employees, Vidyard continues to innovate in the video marketing industry, providing businesses with the tools they need to engage customers and drive sales.
How Much Funding Has Vidyard Raised?
- Seed Round
- Amount Raised: $1,650,000
- Date: November 2011
- Lead Investors: Softech VC, Jawed Karim, Y Combinator, SV Angel, Andreessen Horowitz, iNovia Capital, Paul Buchheit, Vivi Nevo, Dennis Kavelman, David Nizkad
- Motivation Behind the Round: To address the pain points businesses face when using YouTube videos for marketing by offering a professional, ad-free video hosting platform with real-time analytics and other advanced features.
- Series A Round
- Amount Raised: $6,000,000
- Date: March 2013
- Lead Investors: OMERS Ventures
- Motivation Behind the Round: To build on significant business momentum, integrate more third-party marketing products, enhance the platform's features, and double the size of the engineering and product team.
- Series B Round
- Amount Raised: $18,000,000
- Date: January 2015
- Lead Investors: Bessemer Venture Partners
- Motivation Behind the Round: To fuel the growing global demand for video marketing platform technology and to expand Vidyard's product offerings for marketing and sales.
- Series C Round
- Amount Raised: $35,000,000
- Date: January 2016
- Lead Investors: Battery Ventures
- Motivation Behind the Round: To develop new products that help businesses expand their use of video for customer engagement and tap into the digital body language of online audiences.
- Unknown Round
- Amount Raised: $15,000,000
- Date: December 2019
- Motivation Behind the Round: To support ongoing growth and product innovation.
Total Amount Raised: $81.7 million. Current Valuation: $200 million (~estimated).
Key Investors
- Battery Ventures
- Details: Battery Ventures is a venture capital firm that invests in cutting-edge, category-defining businesses. Founded in 1983, it operates globally from offices in Boston, the San Francisco Bay Area, and Israel.
- Investment Focus Areas: Software and services, web infrastructure, e-commerce, digital media, industrial technologies.
- Notable Investments: ExactTarget, Bluekai, FreeWheel.
- Bessemer Venture Partners
- Details: Bessemer Venture Partners is a global venture capital firm that focuses on early-stage, hyper-growth startups. It has a history of successful investments in various sectors.
- Investment Focus Areas: Early-stage startups, B2B SaaS, marketing technology.
- Notable Investments: LinkedIn, Shopify, Pinterest.
- Salesforce Ventures
- Details: Salesforce Ventures is the investment arm of Salesforce, focusing on enterprise cloud companies. It has invested in over 100 enterprise cloud startups since 2009.
- Investment Focus Areas: Enterprise cloud companies, customer relationship management, SaaS.
- Notable Investments: DocuSign, Twilio, Zoom.
- OMERS Ventures
- Details: OMERS Ventures is the venture capital investment arm of OMERS, one of Canada’s largest pension funds. It invests in high-growth technology companies.
- Investment Focus Areas: Technology, media, telecommunications.
- Notable Investments: Shopify, Hootsuite, Hopper.
- iNovia Capital
- Details: iNovia Capital is a venture capital firm that partners with founders to build successful technology companies. It has a strong focus on early-stage investments.
- Investment Focus Areas: Technology, SaaS, e-commerce.
- Notable Investments: Lightspeed, AppDirect, Vidyard.
What's Next for Vidyard?
Vidyard stands at the cusp of a significant opportunity, driven by the rapid growth of video as a strategic tool in marketing and sales. With video expected to account for 80% of all internet traffic, Vidyard's focus on enhancing video analytics and customer insights positions it well to capitalize on this trend. The company's ability to integrate with marketing automation and CRM systems, along with its innovative features like personalized video content and live streaming, offers substantial growth potential.
Given the increasing demand for video marketing technology, Vidyard is likely to attract further investment to support its expansion. The company has already demonstrated a strong track record in raising funds, and future rounds could help it scale its operations and innovate further. However, Vidyard will need to navigate challenges such as rapid technological advancements, competition from other video platforms, and ensuring seamless integration with various marketing tools.
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