Total amount raised
$203.7 Millions
Latest funding date
Location
Ring has successfully raised significant funding over multiple rounds, culminating in its acquisition by Amazon for $1 billion. The company specializes in outdoor home security, offering a range of smart doorbells and cameras designed to enhance neighborhood safety.
Keep reading to explore the intricacies of Ring's fundraising journey and the investors backing this innovative platform.
What Is Ring?
Ring, founded in 2012 by James Siminoff, is based in Santa Monica, California. The company specializes in outdoor home security, offering a range of smart doorbells and cameras designed to enhance neighborhood safety.
With a mission to reduce crime and empower consumers, Ring provides products like the Ring Video Doorbell, Ring Stick Up Cam, and Ring Floodlight Cam. These devices create a "Ring of Security" around homes and communities.
Today, Ring employs between 1001 and 5000 people, continuing to innovate in the home security space and maintain its commitment to keeping people connected to what’s important.
How Much Funding Has Ring Raised?
- Seed Round
- Amount Raised: $1M
- Date: December 2013
- Lead Investors: First Round Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop the initial product and bring it to market.
- Series A
- Amount Raised: $4.5M
- Date: July 2014
- Lead Investors: True Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale production and expand the team.
- Series B
- Amount Raised: $28M
- Date: August 2015
- Lead Investors: American Family Insurance, Shea Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance product features and expand market reach.
- Series C
- Amount Raised: $61.2M
- Date: March 2016
- Lead Investors: Kleiner Perkins
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support new product launches and international expansion.
- Series D
- Amount Raised: $109M
- Date: January 2017
- Lead Investors: DFJ Growth, Goldman Sachs Investment Partners, Qualcomm Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To prepare for an IPO and continue building tools to make neighborhoods safer.
Ring has raised a total of $203.7M in funding. The current valuation is not publicly disclosed.
Key Investors
- DFJ Growth
- Details: DFJ Growth is a venture capital firm that focuses on growth-stage investments. They have a history of backing technology-driven companies.
- Investment Focus Areas: Technology startups, consumer electronics, smart home sectors.
- Notable Investments: Tesla, SpaceX, Twitter.
- Goldman Sachs Investment Partners
- Details: Goldman Sachs Investment Partners is a division of Goldman Sachs that invests in a variety of sectors. They are known for their strategic investments in high-growth companies.
- Investment Focus Areas: Technology, healthcare, consumer goods.
- Notable Investments: Uber, Spotify, Pinterest.
- Qualcomm Ventures
- Details: Qualcomm Ventures is the investment arm of Qualcomm Incorporated. They focus on early to growth-stage companies in the tech industry.
- Investment Focus Areas: Mobile technology, IoT, AI, automotive.
- Notable Investments: Zoom, Waze, Fitbit.
- True Ventures
- Details: True Ventures is a venture capital firm that invests in early-stage technology startups. They are known for their hands-on approach with portfolio companies.
- Investment Focus Areas: Early-stage technology startups.
- Notable Investments: Peloton, Fitbit, Blue Bottle Coffee.
- American Family Insurance
- Details: American Family Insurance is a private mutual company that focuses on property, casualty, and auto insurance. They also invest in technology that aligns with their business.
- Investment Focus Areas: Insurance technology, smart home technology.
- Notable Investments: Clearcover, Bunker.
What's Next for Ring?
Ring's future is brimming with opportunities, particularly in international markets and new product development. With a presence in 100 countries and 15,000 retail locations, the potential for growth is immense. The company aims to continue its mission of making neighborhoods safer by launching innovative security products and forming strategic partnerships.
As Ring eyes an IPO, the influx of capital could further fuel its expansion and product innovation. However, the path ahead is not without challenges. The company must navigate intense competition, manage its global operations effectively, and ensure continuous product innovation to maintain its market position.
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