Total amount raised
$1.4 Billion
Latest funding date
March, 2021
Location
Yotpo has successfully raised significant funding over multiple rounds, attracting a diverse group of investors. The platform offers a suite of marketing solutions designed to enhance customer retention and engagement.
Keep reading to explore the intricacies of Yotpo's fundraising journey and the investors backing this innovative platform.
What Is Yotpo?
Yotpo, founded in 2011 by Omri Cohen and Tomer Tagrin, is an e-commerce marketing platform based in New York, New York. The company specializes in providing integrated marketing solutions that include reviews, loyalty programs, SMS marketing, and more.
With a workforce of 501-1000 employees, Yotpo aims to enhance customer retention and engagement through data-driven strategies. Their platform is designed to create smarter, higher-converting experiences that foster lasting customer relationships.
Yotpo's comprehensive suite of tools helps brands drive sales and build loyalty, making it a key player in the e-commerce marketing landscape.
How Much Funding Has Yotpo Raised?
- Pre-Seed Round
- Amount Raised: Not publicly disclosed
- Date: November 2011
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Initial funding to develop the platform and launch the business.
- Seed Round
- Amount Raised: $1.5M
- Date: October 2012
- Lead Investors: Gandyr Group, Rhodium
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and further develop the product.
- Series A
- Amount Raised: $10.7M
- Date: January 2014
- Lead Investors: Blumberg Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance product offerings.
- Series B
- Amount Raised: $15M
- Date: June 2015
- Lead Investors: Marker
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and expand market reach.
- Series B (Additional)
- Amount Raised: Not publicly disclosed
- Date: September 2014
- Lead Investors: ClalTech
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing growth and product development.
- Series C
- Amount Raised: $22M
- Date: June 2016
- Lead Investors: Bessemer Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the platform's capabilities and enter new markets.
- Series D
- Amount Raised: $51M
- Date: November 2017
- Lead Investors: Access Industries
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance product features and scale the business globally.
- Series E
- Amount Raised: $75M
- Date: August 2020
- Lead Investors: Bessemer Venture Partners
- Valuation at Round: $1B
- Motivation Behind the Round: To support growth and expand the platform's capabilities.
- Series F
- Amount Raised: $230M
- Date: March 2021
- Lead Investors: Bessemer Venture Partners
- Valuation at Round: $1.4B
- Motivation Behind the Round: To double the product and R&D team and accelerate the rollout of the full platform experience.
- Corporate Round
- Amount Raised: $30M
- Date: September 2021
- Lead Investors: Shopify
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To strengthen strategic partnerships and enhance platform integration.
Total Amount Raised: $435.2M. Current Valuation: $1.4B.
Key Investors
- Bessemer Venture Partners
- Details: Bessemer Venture Partners is a leading venture capital firm that invests in early to growth-stage companies. They have a long history of backing successful startups across various sectors.
- Investment Focus Areas: Technology, healthcare, financial services, consumer sectors.
- Notable Investments: LinkedIn, Shopify, Pinterest.
- Tiger Global
- Details: Tiger Global is a global investment firm that focuses on private and public companies in the internet, software, consumer, and financial technology sectors. They are known for their aggressive investment strategy and significant stakes in high-growth companies.
- Investment Focus Areas: Internet, software, consumer, financial technology.
- Notable Investments: Facebook, LinkedIn, Spotify.
- ClalTech
- Details: ClalTech is the technology investment arm of Clal Industries, focusing on innovative technology companies. They aim to support startups with high growth potential.
- Investment Focus Areas: Technology, innovation.
- Notable Investments: Not publicly disclosed.
- Hanaco
- Details: Hanaco is a venture capital firm that invests in early and growth-stage technology companies. They focus on companies that have the potential to disrupt their industries.
- Investment Focus Areas: Early-stage technology, growth-stage technology.
- Notable Investments: Not publicly disclosed.
- Vertex Ventures
- Details: Vertex Ventures is a global network of funds that invests in early-stage technology companies. They have a strong presence in various regions, including the U.S., China, and Southeast Asia.
- Investment Focus Areas: Early-stage technology, healthcare, financial services.
- Notable Investments: Grab, Waze.
What's Next for Yotpo?
Yotpo stands at the cusp of significant growth opportunities, driven by the rapid acceleration of e-commerce and the increasing demand for integrated marketing solutions. With plans to double its product and R&D teams, the company aims to enhance its platform capabilities and expand its customer base. The recent $230 million Series F funding round, which brought Yotpo's valuation to $1.4 billion, underscores the vast potential for further innovation and market penetration.
Future fundraising opportunities appear promising as Yotpo continues to scale its operations and explore strategic acquisitions to bolster its product offerings. However, the company faces challenges such as intense competition in the e-commerce marketing space and the need to seamlessly integrate new technologies. Managing rapid growth while maintaining product quality and customer satisfaction will be crucial for Yotpo's sustained success.
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