Jeff Green is the Chairman, Chief Executive Officer, and Founder of The Trade Desk, a leading technology company specializing in real-time programmatic marketing automation. Under his leadership, The Trade Desk has grown to become the largest independent demand-side platform in the world, driving significant advancements in digital advertising.
Who is the CEO of The Trade Desk?
Jeff Green, the CEO of The Trade Desk, has a rich background in the digital advertising industry. Before founding The Trade Desk in 2009, he established AdECN, the first online advertising exchange, which was later acquired by Microsoft. At Microsoft, Green managed the AdECN exchange business and contributed to the Online Services Division's strategy. His leadership extends beyond corporate roles, having served on the Networks and Exchanges Quality Assurance Guidelines Committee for the Internet Advertising Bureau (IAB) and advising several tech companies.
Green's innovative approach and strategic vision have been instrumental in shaping the programmatic marketing landscape.
Work History
Jeff Green's extensive work history showcases his diverse experience and leadership in the digital advertising and technology sectors. Here is a list of the places he has worked previously:
- The Trade Desk - CEO (2009 to Present)
- AdECN/Microsoft - COO of Ad Exchange (2007 to 2009)
- AdECN - COO (2004 to 2009)
- King of Search.com - Founder and Owner (2001 to 2006)
- eBound / Nami - VP Operations and Marketing (2001 to 2004)
- 411 Web Interactive - Director of Operations (2001 to 2003)
Education History
Jeff Green's educational journey began at the University of Southern California, where he studied Marketing Communications. This foundation in marketing provided him with the essential skills and knowledge that would later prove invaluable in his career. Additionally, Green pursued undergraduate studies in various disciplines, including English, Accounting, and Business. This diverse academic background equipped him with a well-rounded perspective, enabling him to navigate the complexities of the digital advertising and technology sectors with ease.
When did Jeff Green join The Trade Desk?
Jeff Green founded The Trade Desk in October 2009, taking on the role of CEO from the very beginning. His leadership has been pivotal in steering the company to its current status as a major player in the digital advertising industry. As of 2023, Green has been with The Trade Desk for approximately 14 years, continuously driving innovation and growth within the company.
His tenure reflects a deep commitment to advancing programmatic marketing technologies and maintaining The Trade Desk's position at the forefront of the industry.