Total amount raised
$49.5 Millions
Latest funding date
8/1/2011
Location
DoubleVerify has successfully raised significant funding over multiple rounds, attracting a diverse group of investors. The company specializes in digital media verification and advertising technology, offering solutions that enhance the effectiveness of online advertising.
Keep reading to explore the intricacies of DoubleVerify's fundraising journey and the investors backing this innovative platform.
What Is DoubleVerify?
Founded in 2008 by Alex Liverant and Oren Netzer, DoubleVerify is headquartered in New York, New York. The company specializes in digital media verification and advertising technology, providing solutions that enhance the effectiveness of online advertising.
DoubleVerify's technology platform offers advertisers consistent and unbiased data and analytics to optimize the quality and return on digital ad investments. Their services include DV Authentic Attention®, Fraud Protection, Brand Safety and Suitability, Viewability Measurement, DV Marketplace Suite, and Retail Media Solutions.
With a workforce ranging between 501-1000 employees, DoubleVerify continues to innovate and lead in the digital advertising space, ensuring a safer and more secure ecosystem for brands, platforms, and publishers.
How Much Funding Has DoubleVerify Raised?
- Series A
- Amount Raised: $3.5M
- Date: May 2009
- Lead Investors: Blumberg Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop and scale their digital media verification technology.
- Series B
- Amount Raised: $10M
- Date: March 2010
- Lead Investors: IVP
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand their market presence and enhance product offerings.
- Debt Financing
- Amount Raised: $3M
- Date: July 2011
- Lead Investors: Blumberg Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support operational expenses and growth initiatives.
- Private Equity Round
- Amount Raised: $33M
- Date: August 2011
- Lead Investors: IVP, JMI Equity
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate product development and market expansion.
- Debt Financing
- Amount Raised: $150M
- Date: October 2020
- Lead Investors: Capital One Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To strengthen financial stability and support strategic initiatives.
- Private Equity Round
- Amount Raised: $350M
- Date: October 2020
- Lead Investors: Tiger Global Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To buy back shares and support business growth, especially in connected TV offerings.
- Post-IPO Secondary
- Amount Raised: $408.1M
- Date: August 2023
- Lead Investors: Providence Equity Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity to existing shareholders and raise additional capital.
Total Amount Raised: $957.6M. Current Valuation: Not publicly disclosed.
Key Investors
- Providence Equity Partners
- Details: Providence Equity Partners is a premier global private equity firm with over three decades of experience. They focus on media, communications, education, and information industries.
- Investment Focus Areas: Media, communications, education, information services
- Notable Investments: Hulu, Univision, Ironman
- Tiger Global Management
- Details: Tiger Global Management is a leading global investment firm that manages capital across public and private markets. They are known for their significant investments in technology and consumer sectors.
- Investment Focus Areas: Technology, consumer, industrial
- Notable Investments: Facebook, LinkedIn, Spotify
- Capital One Ventures
- Details: Capital One Ventures is the strategic investment arm of Capital One Financial Corporation. They invest in innovative companies that align with Capital One's business objectives.
- Investment Focus Areas: Fintech, data, security
- Notable Investments: Snowflake, Plaid, Finix
- IVP
- Details: IVP (Institutional Venture Partners) is a later-stage venture capital and growth equity firm. They have a strong track record of investing in high-growth technology companies.
- Investment Focus Areas: Enterprise software, internet, mobile
- Notable Investments: Slack, Twitter, Snap
- JMI Equity
- Details: JMI Equity is a growth equity firm focused on investing in leading software companies. They partner with management teams to help build market-leading businesses.
- Investment Focus Areas: Software, internet, business services
- Notable Investments: ServiceNow, PointClickCare, Seismic
What's Next for DoubleVerify?
DoubleVerify stands at the cusp of significant growth, driven by the burgeoning connected TV market and the increasing demand for ad measurement and verification services. With a recent $350 million investment, the company is well-positioned to expand its customer base, innovate its product offerings, and explore global markets.
As the industry trends favor digital ad verification, DoubleVerify's potential IPO could provide a substantial influx of capital, enabling further acquisitions and strategic initiatives. However, the company must navigate the complexities of integrating new technologies and maintaining its growth momentum to capitalize on these opportunities.
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