Total amount raised
$2.7 Millions
Latest funding date
03/01/2023
Location
AdPushup has successfully secured funding through multiple rounds, attracting significant interest from investors. The platform specializes in optimizing ad revenue for content creators and publishers.
Continue reading to delve into the details of AdPushup's funding journey and the key investors supporting this innovative ad optimization platform.
What Is AdPushup?
AdPushup, founded in 2014 by Ankit Oberoi and Atul Agarwal, is headquartered in New Delhi, India, with additional offices in the United States. The company specializes in ad revenue optimization for web publishers, offering tools and services like A/B testing, layout optimization, and header bidding.
AdPushup connects content creators to over 50 premium advertising exchanges, deploying advanced ad serving technology and providing hands-on ad operations expertise. The platform is designed to help publishers maximize their ad revenue through innovative solutions.
As of the latest information, AdPushup employs between 51-200 people, making it a significant player in the ad tech industry. The company's mission is to empower publishers to achieve higher revenue and better user experiences.
How Much Funding Has AdPushup Raised?
- Amount Raised: $632,000 Date: October 2014 Motivation Behind the Round: To sustain operations and pivot their business strategy during financial challenges.
- Amount Raised: Less than $2.5 million (cumulative) Motivation Behind the Round: To overcome significant financial challenges and near-death experiences.
Total Amount Raised: Less than $2.5 million
Current Valuation: $70 million
Key Investors
- SoftBank
- Details: SoftBank is a Japanese multinational conglomerate holding company. It is known for its investments in technology, energy, and financial sectors.
- Investment Focus Areas: Technology, telecommunications, energy.
- Notable Investments: Alibaba, Uber, WeWork.
- Geniee
- Details: Geniee is a Japanese marketing technology firm that specializes in ad tech solutions. It was founded in 2010 and has grown to become a significant player in the digital advertising space.
- Investment Focus Areas: Ad tech, marketing technology, digital advertising.
- Notable Investments: Not publicly disclosed.
- Sequoia Capital
- Details: Sequoia Capital is an American venture capital firm. It has a long history of investing in early-stage companies that have grown to become industry leaders.
- Investment Focus Areas: Technology, healthcare, consumer services.
- Notable Investments: Apple, Google, WhatsApp.
- Accel Partners
- Details: Accel Partners is a venture capital firm that invests in early and growth-stage technology companies. It has offices in Palo Alto, California, and London.
- Investment Focus Areas: Software, internet, mobile.
- Notable Investments: Facebook, Dropbox, Slack.
- 500 Startups
- Details: 500 Startups is a global venture capital firm and startup accelerator. It has invested in over 2,400 companies across 75 countries.
- Investment Focus Areas: Technology, internet, software.
- Notable Investments: Canva, Credit Karma, Udemy.
What's Next for AdPushup?
AdPushup's acquisition by Geniee opens up significant opportunities for expansion, particularly in Southeast Asia. Leveraging Geniee's resources and network, AdPushup can enhance its offerings and tap into new markets, potentially increasing its customer base and revenue.
With the backing of a SoftBank-supported firm, future fundraising could be more accessible, allowing AdPushup to further develop its technology and services. However, the company will need to maintain profitability while scaling operations and adapting to new markets, which presents its own set of challenges.
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