Total amount raised
$87 Millions
Latest funding date
7/1/2019
Location
Amperity has successfully raised significant funding over multiple rounds, with its latest being a Series D. The platform specializes in customer data solutions, leveraging AI to transform data into actionable insights.
Keep reading to explore the intricacies of Amperity's fundraising journey and the investors backing this innovative platform.
What Is Amperity?
Amperity, founded in 2016 by Derek Slager and Kabir Shahani, is headquartered in Seattle, Washington. The company specializes in customer data management, leveraging AI to create comprehensive and actionable customer profiles.
Amperity's platform empowers global consumer brands by unlocking all their customer data, improving marketing performance, and enabling world-class customer experiences. The company integrates seamlessly with existing data architectures, providing business teams with direct access to valuable insights.
With a workforce of 251-500 employees, Amperity continues to innovate in the field of customer data solutions, helping businesses build long-term customer loyalty and drive growth.
How Much Funding Has Amperity Raised?
- Series D
- Amount Raised: $100M
- Date: July 2021
- Lead Investors: HighSage Ventures
- Valuation at Round: Over $1 billion
- Motivation Behind the Round: To grow sales and marketing, expand internationally, and invest in R&D for first-party customer data innovation.
- Series C
- Amount Raised: $50M
- Date: July 2019
- Lead Investors: Tiger Global Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Likely to support the company's growth and enhance customer data management capabilities.
- Series B
- Amount Raised: $28M
- Date: October 2017
- Lead Investors: Tiger Global Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and improve the platform's data integration features.
- Series A
- Amount Raised: $9M
- Date: February 2016
- Lead Investors: Madrona
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop the initial product and establish a market presence.
- Pre-Seed Round
- Amount Raised: Not disclosed
- Date: January 2016
- Lead Investors: Not disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and early-stage development.
- Convertible Note
- Amount Raised: Not disclosed
- Date: April 2011
- Lead Investors: Not disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To secure initial funding for foundational activities.
Total Amount Raised: $187M. Current Valuation: Over $1 billion.
Key Investors
- HighSage Ventures
- Details: HighSage Ventures led the Series D funding round for Amperity. They are known for investing in innovative technology companies.
- Investment Focus Areas: Technology, AI, Data Management
- Notable Investments: Not publicly disclosed
- Tiger Global Management
- Details: Tiger Global Management is a global investment firm that participated in multiple funding rounds for Amperity. They focus on private and public companies in the technology sector.
- Investment Focus Areas: Technology, Consumer, Software
- Notable Investments: Facebook, LinkedIn, Spotify
- Declaration Partners
- Details: Declaration Partners is an investment firm that participated in Amperity's Series D funding round. They focus on long-term investments in growth-oriented companies.
- Investment Focus Areas: Technology, Real Estate, Consumer
- Notable Investments: Not publicly disclosed
- Madrona Venture Group
- Details: Madrona Venture Group is a venture capital firm that has backed Amperity since its Series A round. They specialize in early-stage technology companies.
- Investment Focus Areas: Cloud Computing, AI, SaaS
- Notable Investments: Amazon, Smartsheet, Redfin
- Madera Technology Partners
- Details: Madera Technology Partners is an investment firm that participated in Amperity's Series D funding round. They focus on high-growth technology companies.
- Investment Focus Areas: Technology, Data Analytics, AI
- Notable Investments: Not publicly disclosed
What's Next for Amperity?
Amperity stands at the cusp of a significant opportunity as the market shifts from third-party to first-party data management. With the customer data platform market valued at over $114 billion, the company is well-positioned to capitalize on the increasing need for large consumer-focused enterprises to manage and leverage their customer data effectively. The rise in online activity and shopping further amplifies the volume of data generated, presenting a vast landscape for Amperity to expand its capabilities and customer base.
Future fundraising opportunities appear promising, given the company's robust growth and the escalating market demand. As Amperity continues to innovate and expand internationally, additional rounds of funding could support further technological advancements and market penetration. However, the company may face challenges such as integrating disparate data sources, staying ahead of regulatory changes, and competing with other customer data platforms. Despite these hurdles, Amperity's focus on leveraging AI and machine learning positions it well to navigate the evolving landscape and maintain its growth trajectory.
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