Amperity has successfully raised $87 million over three funding rounds, achieving a valuation of over $1 billion. The platform leverages AI to build and activate customer profiles, offering a data-first application for marketing.
Keep reading to explore the intricacies of Amperity's fundraising journey and the investors backing this innovative platform.
What Is Amperity?
Amperity, founded by Kabir Shahani and Derek Slager, is a company that provides a customer data platform designed to help businesses build and activate customer profiles using AI. The company was established to address unmet needs in the marketing technology space.
Headquartered in Seattle, with additional locations in Denver and San Francisco, Amperity leverages functional programming, modern big data tools, and a machine learning-powered data stitching platform. This innovative approach simplifies data management and improves data quality.
With a team of 51-200 employees, Amperity is backed by notable investors including Madrona Venture Group and Liquid 2 Ventures. The platform integrates seamlessly with existing data architectures, ensuring data security and compliance.
How Much Funding Has Amperity Raised?
- First Funding Round:
- Amount Raised: $9 million
- Date: February 2016
- Lead Investors: Madrona Venture Group
- Motivation Behind the Round: To get the young company off the ground and build a startup in the marketing technology space, leveraging the founders' deep experience and context in the industry.
Total Amount Raised: $9 million. Current Valuation: Over $1 billion.
Key Investors
- Madrona Venture Group
- Details: Madrona Venture Group is a venture capital firm that invests in early-stage technology companies. They led Amperity's first funding round and have a strong presence in the Pacific Northwest.
- Investment Focus Areas: Early-stage technology companies, cloud computing, machine learning.
- Notable Investments: Amazon, Smartsheet, Redfin.
- Liquid 2 Ventures
- Details: Liquid 2 Ventures is a venture capital firm co-founded by NFL legend Joe Montana. The firm focuses on early-stage investments in technology startups.
- Investment Focus Areas: Technology startups, fintech, AI.
- Notable Investments: OpenSea, Anduril.
- Hyde Park Ventures
- Details: Hyde Park Ventures is a venture capital firm that invests in early-stage technology companies. Tim Kopp, a partner at the firm, has a background as the former CMO of ExactTarget.
- Investment Focus Areas: Technology, marketing technology, SaaS.
- Notable Investments: G2 Crowd, FourKites.
- Founders’ Co-op
- Details: Founders’ Co-op is a seed-stage venture capital firm based in Seattle. Chris DeVore, a partner at the firm, has been instrumental in supporting early-stage technology companies.
- Investment Focus Areas: Early-stage technology companies, SaaS, cloud computing.
- Notable Investments: Remitly, Outreach.
- Top Executives and Founders
- Details: This group includes top executives and founders from multi-billion dollar companies like Concur, ExactTarget, Microsoft, and Isilon Systems. They bring a wealth of experience and industry knowledge to Amperity.
- Investment Focus Areas: Technology, software, enterprise solutions.
- Notable Investments: Specific investments are not listed, but they are from companies like Concur, ExactTarget, Microsoft, and Isilon Systems.
What's Next for Amperity?
Amperity stands at the cusp of a significant opportunity, aiming to disrupt legacy enterprise software companies and large service vendors in the marketing technology space. With its technology applicable across various industries, the potential for growth is immense. The marketing technology segment is dynamic and evolving, offering a fertile ground for Amperity's innovative solutions.
As the company grows and hits key milestones, future fundraising opportunities are likely. The initial $9 million funding round and the founders' successful track record suggest that additional capital could be raised to fuel further expansion. However, challenges lie ahead, including the difficulty of attracting early customers while in "stealth mode" and the inherent complexities of building a startup. Disrupting established players in the industry will also be a formidable task.
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