Total amount raised
$93 Millions
Latest funding date
3/1/2022
Location
Birdeye has successfully raised significant funding over multiple rounds, with its latest being a Series C. The platform offers a comprehensive suite of AI-powered tools designed to enhance customer experience and reputation management for multi-location businesses.
Keep reading to delve into the details of Birdeye's funding journey and the prominent investors who support this innovative platform.
What Is Birdeye?
Founded in March 2012, Birdeye is headquartered in Palo Alto, California. The company was established by Naveen Gupta and Neeraj Gupta.
Birdeye is an all-in-one Experience Marketing platform designed for multi-location businesses. It leverages AI-powered tools to enhance customer experience and reputation management.
With a workforce of 1001-5000 employees, Birdeye helps businesses grow by attracting new leads, converting them into customers, and delighting them with various tools and insights.
How Much Funding Has Birdeye Raised?
- Series A
- Amount Raised: $8M
- Date: January 2016
- Lead Investors: Trinity Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop and enhance the platform's core features and expand its customer base.
- Series B
- Amount Raised: $25M
- Date: February 2017
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and further develop the platform's capabilities.
- Series C
- Amount Raised: $60M
- Date: March 2022
- Lead Investors: Accel-KKR
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate product development and expand into new markets such as Australia and the UK.
Total Amount Raised: $93M. Current Valuation: Not publicly disclosed.
Key Investors
- Accel-KKR
- Details: Accel-KKR is a technology-focused investment firm with over $11 billion in capital under management. The firm specializes in software and IT-enabled businesses, providing growth equity, buyout capital, and credit alternatives.
- Investment Focus Areas: Software, IT-enabled services, mid-market companies.
- Notable Investments: Seegrid, Recurly, Kyriba.
- Trinity Ventures
- Details: Trinity Ventures is a venture capital firm that invests in early-stage and growth-stage technology companies. The firm has a history of backing innovative startups and helping them scale.
- Investment Focus Areas: SaaS, consumer services, enterprise software.
- Notable Investments: Starbucks, New Relic, DotCloud.
- Marc Benioff
- Details: Marc Benioff is the founder of Salesforce, a leading cloud-based software company. He is known for his investments in technology and philanthropy.
- Investment Focus Areas: Cloud computing, enterprise software, technology.
- Notable Investments: Salesforce, Vlocity, Twilio.
- Jerry Yang
- Details: Jerry Yang is the co-founder of Yahoo, a major internet services company. He is an active investor in technology startups and has a keen interest in innovation.
- Investment Focus Areas: Internet services, technology, startups.
- Notable Investments: Yahoo, Alibaba, Workday.
- World Innovation Lab
- Details: World Innovation Lab is a venture capital firm that supports global innovation and technology companies. The firm focuses on companies that have the potential to make a significant impact worldwide.
- Investment Focus Areas: SaaS, enterprise software, global innovation.
- Notable Investments: Mercari, Asana, Auth0.
What's Next for Birdeye?
Birdeye is poised to seize substantial opportunities by accelerating the development of its comprehensive suite of digital tools and expanding into new markets like Australia and the UK. With over 80,000 businesses already using its platform, the potential for growth is significant. The increasing demand for digital-first experiences and customer lifecycle management further amplifies this opportunity.
Future fundraising seems likely as Birdeye continues to scale its operations and enhance its offerings. The successful Series C round indicates strong investor confidence, which could pave the way for additional funding rounds. However, the company will need to navigate challenges such as competition from other platforms and the complexities of entering new international markets.
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