Lorraine Twohill is the Chief Marketing Officer (CMO) at Google, where she leads a global team responsible for promoting the company's products to users worldwide. With a background in international marketing and languages, Twohill has played a significant role in integrating artificial intelligence into Google's marketing strategies and fostering a culture of curiosity and innovation within the company.
Who is the CMO of Google?
As an Irish marketer, Lorraine Twohill has had an impressive career trajectory, starting as a brand manager for Burns Philp and moving on to head of marketing roles at Dreamticket.com and Opodo. She joined Google as the company's first marketer outside the United States and eventually became the head of global marketing in 2009.
Her influence on the marketing industry is evident through her role in shaping Google's global marketing strategies and her recognition as Adweek's Grand Brand Genius. Twohill has also been involved in settling the Incognito Controversy, indicating her influence on ethical marketing practices and consumer privacy concerns. She has served on the boards of Williams-Sonoma, Inc., and currently holds a position on the board of Palo Alto Networks.
Work History
- Google - Chief Marketing Officer (2009-present)
- Google - Head of EMEA Marketing (2003-2009)
- Palo Alto Networks - Board Member (2019-present)
- Williams-Sonoma, Inc. - Board Member (2012-2017)
- Opodo - Head of Marketing (2001-2003)
Education History
Lorraine Twohill's educational background includes a joint honors degree in International Marketing and Languages from Dublin City University, which she obtained between 1988 and 1992. This strong foundation in marketing and languages has played a crucial role in her successful career as a global marketer, particularly in her current position as Chief Marketing Officer at Google.
When did Lorraine Twohill join Google?
Lorraine Twohill joined Google in 2003 as the company's first marketer located outside the United States, taking on various roles including running Google's marketing efforts in Europe, the Middle East, and Africa. She was promoted to the position of Chief Marketing Officer in 2009. As of now, Twohill has been with Google for over two decades, contributing significantly to the company's global marketing strategies and growth.