Total amount raised
$238 Millions
Latest funding date
9/1/2024
Location
Spotter has successfully raised significant funding through multiple rounds, attracting notable investors such as HighPost Capital and Access Industries. The platform offers transformative capital and innovative AI productivity software to support content creators, particularly on YouTube.
Keep reading to explore the intricacies of Spotter's fundraising journey and the investors backing this dynamic platform.
What Is Spotter?
Spotter, founded in 2019 by Aaron DeBevoise and Christopher Bruno, is based in Los Angeles, California. The company focuses on empowering YouTube creators by providing transformative capital, AI productivity software, and expert knowledge.
Spotter has deployed over $940 million to YouTube creators, with plans to reach $1 billion by 2024. Their catalog includes over 725,000 videos, generating more than 88 billion monthly watch-time minutes.
With a team of 101-250 employees, Spotter continues to innovate and support creators, helping them achieve creative freedom and business growth.
How Much Funding Has Spotter Raised?
- Venture Round
- Amount Raised: $10.6M
- Date: August 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide initial capital for growth and development.
- Venture Round
- Amount Raised: $20M
- Date: August 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand their services and support more YouTube creators.
- Series C
- Amount Raised: Not publicly disclosed
- Date: January 2021
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance AI productivity software.
- Series D
- Amount Raised: $200M
- Date: February 2022
- Lead Investors: SoftBank Vision Fund
- Valuation at Round: $1.7 billion
- Motivation Behind the Round: To underwrite YouTubers' businesses and provide upfront capital for growth.
- Venture Round
- Amount Raised: $7.4M
- Date: September 2024
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the launch of Spotter Studio, an AI-powered suite of tools for creators.
Total Amount Raised: $238M. Current Valuation: $1.7 billion.
Key Investors
- SoftBank Vision Fund
- Details: SoftBank Vision Fund is one of the largest technology-focused investment funds in the world. It is known for making substantial investments in innovative and disruptive companies.
- Investment Focus Areas: Technology, telecommunications, energy.
- Notable Investments: Uber, WeWork, Alibaba.
- HighPost Capital
- Details: HighPost Capital is a private investment firm that focuses on consumer and consumer technology sectors. It aims to partner with companies that have strong growth potential.
- Investment Focus Areas: Consumer, consumer technology, media.
- Notable Investments: Not publicly disclosed.
- Access Industries
- Details: Access Industries is a privately held industrial group with long-term holdings worldwide. It invests in various sectors, including natural resources, chemicals, and media.
- Investment Focus Areas: Natural resources, chemicals, media.
- Notable Investments: Warner Music Group, DAZN, Clal Industries.
What's Next for Spotter?
Spotter's future looks promising with the launch of Spotter Studio, an AI-powered suite of tools designed to enhance creator content and revenue. This new venture opens up significant opportunities for growth, particularly in expanding the number of creators and channels they support. The potential for future fundraising remains strong, given their successful track record and ongoing investments.
However, challenges lie ahead. Competition from companies like Jellysmack and Creative Juice is fierce, and ensuring a profitable return on investment from licensed content will be crucial. Navigating the evolving landscape of creator funding and monetization will also require strategic agility.
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