Enrich prospects to see if they're running search ads or shopping ads
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This workflow can help you gain insight on your prospects digital advertising strategies. Specifically, you'll be able to:

  1. Confirm whether your prospects are running search ads or shopping ads
  2. Differentiate between text, image and video ads
  3. View the ad transparency URLs from your enrichments

To run this play, you will need to input the company name, company domain, and your Serp API Key. 

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Personalize emails that reference a company's target personas
by
Clay Team

This workflow will allow you to:

  1. Generate and enrich a list of companies based on size, industry, and headcount
  2. Import a new list of people from your company list based on a criteria of your choosing\
  3. Use AI to generate two personas that the company targets (ex. Neurologists & Psychiatrists)
  4. Personalize emails to your prospects referencing this data
Generate target ICPs using AI
by
Clay Team

Determine a company’s ICP and competitive edge using AI

Find a company's funding stage, latest funding amount, and lead investors
by
Clay Team

In this template you can: 

  1. Find company domains and enrich them with funding data
  2. Find and scrape these companies' Crunchbase URLs
  3. Generate a summary of the reasons for the fundraising and what the company is most excited to do next
Find local businesses with Google Maps and generate sales pitches at scale
by
Drew Leahy

This workflow will allow you to:

  1. Find and enrich local businesses with emails, telephone numbers, websites, and Yelp reviews
  2. Create a sales pitch tailored to each prospect based on the value proposition of your business
  3. Generate a cold-call template to reach out to your prospects with warm intros

For detailed instructions on how to use this template, check out this Claybook

Find Influencers by Following, Recent Posts, and Experience
by
Clay Team

Description

The Clay workflow 'Find company influencers by following, recent posts, and experience' is an invaluable tool for marketers and sales teams as it enables them to identify key players in their industry. By tracking influencers' activity and analyzing their following, sales and marketing teams can strategically reach out and engage with these influencers, potentially expanding their brand's visibility and reach. Additionally, this workflow streamlines the process of finding collaborators for content partnerships and promotional campaigns, ultimately driving more leads.

Instructions

Change prompts and formulas to your company's operations and campaign objectives

Check a company's investment in sustainability
by
Ian Carnevale

This workflow will enable you to:

  1. Use a company's domain to check if they public webpages or recent news discussing sustainability
  2. Check if any of those pages contain a sustainability report
  3. See which countries the company operates in

Enrich prospects to see if they're running search ads or shopping ads

Duplicate

This workflow can help you gain insight on your prospects digital advertising strategies. Specifically, you'll be able to:

  1. Confirm whether your prospects are running search ads or shopping ads
  2. Differentiate between text, image and video ads
  3. View the ad transparency URLs from your enrichments

To run this play, you will need to input the company name, company domain, and your Serp API Key. 

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Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.

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