
Total amount raised
$12 Millions
Latest funding date

Location
Coutloot has successfully raised funds through multiple rounds, with the latest being a Series Unknown round on January 1, 2024, backed by GI Ventures. The platform is India's largest O2O social commerce platform, enabling users to create stores and sell online.
With a total of 15 investors, including Ameba Capital, Coutloot continues to expand its reach and offerings. Keep reading to explore the intricacies of Coutloot's fundraising journey and the investors backing this innovative platform.
What Is Coutloot?
Coutloot, founded on April 22, 2016, is headquartered in Mumbai, Maharashtra, India. The company operates in the e-commerce, fashion, and mobile industries. It was established by Jasmeet Thind, Mahima Kaul, and Vinit Jain.
As India's largest O2O social commerce platform, Coutloot enables users to create stores and sell online. The platform caters to offline shops, small vendors, individual sellers, and even celebrities, offering features like product listing and a bargaining option. The company employs between 11 and 50 people.
Additionally, Coutloot Swipe, an AI-driven platform, enhances sales and customer engagement through short format and live videos. It supports 1.3 million registered sellers and lists over 5 million products and services, providing a vibrant and advanced technology solution for businesses and entrepreneurs.
How Much Funding Has Coutloot Raised?
- Seed Round
- Amount Raised: $44.1K
- Date: June 2016
- Lead Investors: Venture Catalysts
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the platform and develop initial features for online store creation and selling.
- Seed Round
- Amount Raised: $40K
- Date: December 2016
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the platform's reach and enhance its technology.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: August 2017
- Lead Investors: Anuj Puri
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further scale operations and increase user acquisition.
- Seed Round
- Amount Raised: $1M
- Date: April 2018
- Lead Investors: JadeValue
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand geographically and diversify product offerings.
- Series A
- Amount Raised: Not publicly disclosed
- Date: January 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance platform features and support business growth.
- Series A
- Amount Raised: $3M
- Date: December 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and improve technology infrastructure.
- Series A
- Amount Raised: Not publicly disclosed
- Date: October 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To continue expanding the platform and increase market penetration.
- Series A
- Amount Raised: ₹590M
- Date: August 2021
- Lead Investors: Ameba Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support aggressive growth and expand into new markets.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: January 2024
- Lead Investors: GI Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enter the physical retailing space and further expand the seller base.
Total Amount Raised: $4.084M
Current Valuation: Not publicly disclosed
Key Investors
- GI Ventures
- Details: GI Ventures is a venture capital firm that invests in early-stage startups. They focus on providing strategic support and capital to innovative companies.
- Investment Focus Areas: Technology, E-commerce, Fintech
- Notable Investments: Not publicly disclosed
- Ameba Capital
- Details: Ameba Capital is a venture capital firm that invests in high-growth technology companies. They have a strong presence in the Asian market.
- Investment Focus Areas: Technology, Consumer Internet, Mobile
- Notable Investments: Not publicly disclosed
- Jadevalue Fintech
- Details: Jadevalue Fintech is the investment arm of CashBUS, a Chinese microfinance startup. They focus on technology-driven marketplaces.
- Investment Focus Areas: Technology, Microfinance, Marketplaces
- Notable Investments: CashBUS
- Artha India Ventures
- Details: Artha India Ventures is a venture capital firm that invests in startups and growth-stage companies. They are known for their strategic investments in various sectors.
- Investment Focus Areas: Startups, Growth-stage companies, Technology
- Notable Investments: Not publicly disclosed
- Venture Catalysts
- Details: Venture Catalysts is a leading venture capital firm and incubator in India. They provide early-stage startups with funding and incubation services.
- Investment Focus Areas: Early-stage startups, Incubation, Technology
- Notable Investments: Not publicly disclosed
What's Next for Coutloot?
As Coutloot looks to the future, the opportunities for growth are vast. The platform aims to expand geographically, tapping into the next set of 500 million users coming online in India. This expansion, coupled with the development of offline models like 'Pop up shops,' positions Coutloot to capture a significant share of the burgeoning C2C market.
Given the aggressive expansion plans and the interest from existing investors, future fundraising rounds are likely. These funds will be crucial in supporting Coutloot's growth initiatives and enhancing its technology infrastructure. However, challenges such as scaling operations, managing logistics, and competing with other C2C platforms will need to be navigated carefully.
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