Total amount raised
$197.2 Millions
Latest funding date
Location
FullStory has successfully raised significant funding through multiple rounds, attracting notable investors such as Permira and Dell Technologies Capital. The company specializes in developing a digital experience intelligence platform that captures and analyzes customer experience data.
Keep reading to explore the intricacies of FullStory's fundraising journey and the investors backing this innovative platform.
What Is FullStory?
Founded in 2014, FullStory is headquartered in Atlanta, Georgia. The company was established by Bruce Johnson, Joel Webber, and Scott Voigt. FullStory specializes in developing a digital experience intelligence platform that captures and analyzes customer experience data.
With a team of 251-500 employees, FullStory offers a comprehensive platform that includes features like session playback, automatic insights, funnel analytics, and robust search and segmentation. The platform is designed to help businesses understand user behavior and improve customer experiences.
FullStory's solutions are tailored for various teams and industries, providing real-time user interaction data and predictive analytics. This enables businesses to build seamless, enterprise-level experiences and make data-driven decisions to enhance customer satisfaction.
How Much Funding Has FullStory Raised?
- Seed Round
- Amount Raised: $1.5M
- Date: July 2014
- Lead Investors: Google Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop the initial version of their digital experience intelligence platform.
- Series A
- Amount Raised: $10.7M
- Date: June 2015
- Lead Investors: Google Ventures, Kleiner Perkins
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate product development.
- Series B
- Amount Raised: $15M
- Date: May 2017
- Lead Investors: Google Ventures, Salesforce Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance platform capabilities.
- Series C
- Amount Raised: $32M
- Date: April 2019
- Lead Investors: Stripes
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and invest in advanced analytics features.
- Series C
- Amount Raised: $10M
- Date: May 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support growth and enhance product offerings.
- Series D
- Amount Raised: $103M
- Date: August 2021
- Lead Investors: Permira
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel global expansion and solidify market leadership.
- Venture Round
- Amount Raised: $25M
- Date: August 2022
- Lead Investors: Permira
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To grow the business globally and cement their leadership position.
Total Amount Raised: $197.2M. Current Valuation: Not publicly disclosed.
Key Investors
- Permira
- Details: Permira is a global investment firm that supports the growth of companies in various sectors. They have a strong track record of backing high-growth businesses.
- Investment Focus Areas: Technology, consumer, healthcare, financial services.
- Notable Investments: Genesys, Informatica, LegalZoom.
- Google Ventures (GV)
- Details: GV is the venture capital arm of Alphabet Inc., investing in a wide range of sectors. They provide funding and support to innovative startups.
- Investment Focus Areas: Technology, life sciences, frontier technology.
- Notable Investments: Uber, Slack, Nest.
- Kleiner Perkins
- Details: Kleiner Perkins is a venture capital firm that specializes in early-stage and growth investments. They have a history of backing transformative companies.
- Investment Focus Areas: Technology, life sciences, clean technology.
- Notable Investments: Google, Amazon, Twitter.
- Salesforce Ventures
- Details: Salesforce Ventures is the investment arm of Salesforce, focusing on enterprise cloud companies. They aim to accelerate the growth of innovative cloud solutions.
- Investment Focus Areas: Enterprise cloud companies.
- Notable Investments: Zoom, Twilio, Box.
- Dell Technologies Capital
- Details: Dell Technologies Capital is the venture capital arm of Dell Technologies, investing in early to growth-stage companies. They focus on strategic investments that align with Dell's business.
- Investment Focus Areas: Enterprise technology, cloud computing, data management, cybersecurity.
- Notable Investments: Zscaler, DocuSign, Nutanix.
What's Next for FullStory?
FullStory stands at the cusp of significant growth opportunities, driven by the increasing demand for digital transformation. With a robust platform that already serves over 3,200 customers, including major brands like Peloton and JetBlue, the company is well-positioned to expand its market presence globally. The recent $25 million investment from Permira underscores the potential for further innovation and deeper insights into user behavior.
Future fundraising opportunities appear promising, as FullStory's strong performance and market position make it an attractive candidate for additional growth capital. However, the company will need to navigate challenges such as intense competition and the complexity of creating differentiated digital experiences. Ensuring the platform remains user-friendly and effective will be crucial for maintaining customer satisfaction and retention.
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