Terms

B2C2B

What is B2C2B?

B2C2B, or Business-to-Consumer-to-Business, is a unique approach to the B2B business model where a company aims to sell products or services to another company by first attracting and selling to the employees of their target company. By engaging these employees as individual consumers, the selling company leverages their influence or satisfaction with the product or service to facilitate a sale to the larger business they are part of, relying on the idea that satisfied individual users within a company can lead to corporate-level adoption of the product or service.

How B2C2B Transforms Sales

B2C2B uniquely impacts sales strategies by:

  • Direct Engagement: Starting with direct sales to employees, it encourages them to endorse the product internally, fostering organic growth within the company.
  • Corporate Adoption: As individual employees use and advocate for the product, their collective approval can prompt corporate-level investment and integration.

Key Strategies for B2C2B Success

Effective B2C2B strategies involve:

  • Understanding User Needs: Deeply analyzing the needs of individual users within the target company to ensure the product solves their specific problems.
  • Leveraging Technology: Utilizing advanced tools such as AI-guided selling software and communication platforms to personalize outreach and enhance user engagement.
  • Fostering Advocacy: Encouraging satisfied employees to become champions of the product, advocating for its adoption at the corporate level.
  • Continuous Improvement: Regularly updating the product based on user feedback and evolving market demands to keep the offerings relevant and competitive.

Differences Between B2C2B and B2B2C

While both B2C2B and B2B2C models involve a middleman, their focus and objectives differ. The B2C2B model targets employees of a target company, leveraging their satisfaction and influence to secure a B2B sale. In contrast, the B2B2C model involves partnering with another business to reach end customers, who remain aware of the original brand.

Implementing B2C2B in Your Business

Implementing B2C2B in your business requires a strategic approach to engage individual consumers and transition to corporate-level adoption. Here are some steps to consider:

  1. Identify your target companies and their employees, focusing on those who can benefit from your product or service.
  2. Offer incentives or free trials to attract individual users and showcase the value of your offering.
  3. Encourage satisfied users to advocate for your product within their organizations, creating internal champions.
  4. Monitor user feedback and adapt your product or service to meet the broader needs of the target company.
  5. Develop pricing structures and packages that appeal to both individual and corporate clients.
  6. Utilize tools and resources, such as AI-guided selling software and communication tools, to enhance outreach and personalize your approach.

Other terms

Oops! Something went wrong while submitting the form.
00 items

Funnel Analysis

Learn about funnel analysis, including how funnel analysis works, steps to implement funnel analysis, & common funnel analysis mistakes.

Funnel Analysis

Competitive Analysis

Learn about competitive analysis, including steps for conducting competitive analysis, & key components of competitive analysis.

Competitive Analysis

Cost Per Impression

Learn about cost per impression, including calculating cost per impression, cost per impression vs cost per click, & improving your cost.

Cost Per Impression

Proof of Concept

Learn about proof of concept, including steps to execute a proof of concept, & benefits of conducting a proof of concept.

Proof of Concept

Gated Content

Learn about gated content, including benefits of gated content, crafting effective gated content, & gated vs. ungated content: key differences.

Gated Content

Buyer

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

Buyer

Decision Buying Stage

Learn about decision buying stage, including identifying the decision-making criteria, & key strategies for influencing the decision stage.

Decision Buying Stage

Economic Order Quantity

Learn about economic order quantity, including calculating economic order quantity, & benefits of optimizing order quantity.

Economic Order Quantity

Buying Cycle

Learn about buying cycle, including stages of the buying cycle, key influences on buying decisions, & enhancing the customer's buying journey.

Buying Cycle

Business Development Representative

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Business Development Representative

Lead Enrichment Tools

Learn about lead enrichment tools, including benefits of lead enrichment tools, & key features of effective lead enrichment software.

Lead Enrichment Tools

Application Programming Interface Security

Learn about API security, including its benefits, key components, common challenges, and best practices for securing APIs.

Application Programming Interface Security

End of Day

Learn about end of day, including maximizing productivity before EOD, EOD in different time zones, & EOD reporting essentials.

End of Day

Lead Response Time

Learn about lead response time, including improving lead response time, the impact of quick response, & lead response time vs contact rate.

Lead Response Time

Contract Management

Learn about contract management, including key principles of effective contract management, & steps to streamline your contracting process.

Contract Management

Buyer Behavior

Learn about buyer behavior, including understanding the buyer's journey, influencing factors in buyer behavior, & buyer behavior and marketing strategy.

Buyer Behavior

Version Control Systems

Learn about version control systems, including understanding version control systems, benefits of using version control, & types of version control systems.

Version Control Systems

Stress Testing

Learn about stress testing, including understanding stress testing methods, benefits of stress testing, & stress testing vs. load testing.

Stress Testing

Predictive Lead Generation

Learn about predictive lead generation, including benefits of predictive lead generation, & key components of effective strategies.

Predictive Lead Generation

Marketing Qualified Account

Learn about marketing qualified account, including identifying marketing qualified accounts, key criteria for MQL accounts, & nurturing strategies for MQLs.

Marketing Qualified Account

Video Prospecting

Learn about video prospecting, including benefits of video prospecting, crafting compelling video messages, & comparing video prospecting and email outreach.

Video Prospecting

API

Learn about API, including understanding API in outbound sales, benefits of using APIs, best practices for API integration, & APIs vs traditional methods.

API

Consultative Sales

Learn about consultative sales, including principles of effective consultative selling, & key benefits of consultative sales.

Consultative Sales

Consumer

Learn about consumer, including role of consumers in economy, types of consumer goods and services, & factors influencing consumer choices.

Consumer

Sales and Marketing Alignment

Learn about sales and marketing alignment, including benefits of aligning sales and marketing, & steps to achieve sales and marketing harmony.

Sales and Marketing Alignment

Decision Maker

Learn about decision maker, including identifying key decision makers, strategies for engaging decision makers, decision maker vs. influencer: understanding the differences.

Decision Maker

Marketing Analytics

Learn about marketing analytics, including key benefits of marketing analytics, & strategies for effective marketing analytics.

Marketing Analytics

Reverse Logistics

Learn about reverse logistics, including understanding the reverse logistics process, & benefits of implementing reverse logistics.

Reverse Logistics

Buyer’s Remorse

Learn about buyer’s remorse, including causes of buyer’s remorse, mitigating buyer’s remorse strategies, & the impact of buyer’s remorse on sales.

Buyer’s Remorse

Inbound Sales

Learn about inbound sales, including principles of inbound sales success, transforming leads into customers, & inbound vs. outbound sales: a comparison.

Inbound Sales

Service Level Agreement

Learn about service level agreement, including crafting an effective service level agreement, & key components of a service level agreement.

Service Level Agreement

Warm Calling

Learn about warm calling, including strategies for effective warm calling, benefits of warm calling in sales, & warm calling vs. cold calling: an overview.

Warm Calling

B2B Leads

Learn about B2B leads, including identifying quality B2B leads, generating B2B leads effectively, & B2B leads vs. B2C leads: understanding the differences.

B2B Leads

Opportunity Management

Learn about opportunity management, including key strategies in opportunity management, & the role of technology in managing opportunities.

Opportunity Management

Discount Strategies

Learn about discount strategies, including understanding discount types, creating effective discount strategies, & benefits of using discounts.

Discount Strategies

Demand Generation Framework

Learn about demand generation framework, including building an effective demand generation plan, & critical components of demand generation.

Demand Generation Framework

Process Builder

Learn about process builder, including how process builder works, benefits of using process builder, & best practices for process builder.

Process Builder

Trusted Advisor

Learn about trusted advisor, including becoming a trusted advisor: key strategies, & qualities of an effective trusted advisor.

Trusted Advisor

Net Promoter Score

Learn about net promoter score, including calculating your net promoter score, improving your net promoter score, & net promoter score: pros and cons.

Net Promoter Score

Buying Intent

Learn about buying intent, including identifying buying intent signals, strategies to capture buying intent, & buying intent vs. browsing behavior.

Buying Intent

Content Rights Management

Learn about content rights management, including importance of protecting digital assets, & benefits of implementing content rights management.

Content Rights Management

Cold Call

Learn about cold call, including mastering cold call techniques, optimizing success in cold calls, & comparing cold calls and warm calls.

Cold Call

No Cold Calls

Learn about no cold calls, including alternatives to cold calling, strategies for warm outreach, & enhancing customer relationships without cold calls.

No Cold Calls

Pay-per-Click (PPC)

Learn about PPC, including crafting effective PPC ad campaigns, key benefits of PPC advertising, comparing PPC with organic search, and optimizing your PPC strategy.

Pay-per-Click (PPC)

Customer Retention

Learn about customer retention, including strategies for improving customer retention, & key metrics in customer retention.

Customer Retention

Brand Awareness

Learn about brand awareness, including understanding its importance, building an effective strategy, key metrics to track, & examples in the real world.

Brand Awareness

PPC

Learn about PPC, including understanding PPC metrics, benefits of PPC advertising, common PPC mistakes, & optimizing your PPC strategy.

PPC

Video Messaging

Learn about video messaging, including benefits of video messaging in sales, crafting engaging video messages, & video messaging vs. traditional email.

Video Messaging

Sales Enablement Platform

Learn about sales enablement platform, including key features of sales enablement platforms, & selecting the right sales enablement platform.

Sales Enablement Platform

Weighted Sales Pipeline

Learn about weighted sales pipeline, including calculating your pipeline's weight, & key metrics in weighted sales pipelines.

Weighted Sales Pipeline

Drupal

Learn about Drupal, including understanding Drupal's core features, benefits of using Drupal, common use cases for Drupal, & comparing Drupal to other CMS systems.

Drupal

CRM Enrichment

Learn about CRM enrichment, including benefits of CRM enrichment, key strategies for CRM enrichment, & CRM enrichment vs. data cleaning.

CRM Enrichment

Pipeline Management

Learn about pipeline management, including strategies for effective pipeline management, & key stages in pipeline development.

Pipeline Management

Time on Site

Learn about time on site, including the importance of time on site, benefits of monitoring time on site, & strategies to improve time on site.

Time on Site

InMail Messages

Learn about InMail messages, including crafting effective InMail messages, benefits of utilizing InMail for outreach, InMail vs. traditional email: key differences.

InMail Messages

Brand Loyalty

Learn about brand loyalty, including how to build brand loyalty, benefits of brand loyalty, measuring brand loyalty, & strategies for increasing loyalty.

Brand Loyalty

Market Intelligence

Learn about market intelligence, including sources and types of market intelligence, & implementing market intelligence effectively.

Market Intelligence

Video Email

Learn about video email, including benefits of using video email, crafting an effective video email, & video email vs. traditional email.

Video Email

Sales Funnel Metrics

Learn about sales funnel metrics, including understanding sales funnel stages, key sales funnel metrics to track, & enhancing sales funnel performance.

Sales Funnel Metrics

Sales Workflows

Learn about sales workflows, including designing optimal sales workflows, & key components of effective sales workflows.

Sales Workflows

Phishing Attacks

Learn about phishing attacks, including sure, & here are four headings for the sections that will follow "what is phishing attacks?" in your glossary article:.

Phishing Attacks

80/20 Rule

Learn about the 80/20 Rule, including applying the 80/20 rule in sales, maximizing efficiency with 80/20, & 80/20 rule versus traditional methods.

80/20 Rule

Statement of Work

Learn about statement of work, including key components of a statement of work, & crafting an effective statement of work.

Statement of Work

Click-Through Rate

Learn about click-through rate, including maximizing click-through rates: strategies and tips, & measuring click-through rate effectiveness.

Click-Through Rate

X-Sell

Learn about X-sell, including benefits of X-selling, strategies for successful X-selling, & X-sell vs. up-sell: understanding the difference.

X-Sell

Buying Criteria

Learn about buying criteria, including identifying key buying criteria, developing effective buying criteria, & buying criteria vs. selling points.

Buying Criteria

Edge Locations

Learn about edge locations, including understanding edge locations benefits, types of edge locations, & implementing edge locations.

Edge Locations

Site Retargeting

Learn about site retargeting, including how site retargeting works, benefits of site retargeting, & site retargeting strategies.

Site Retargeting

Customer Retention Cost

Learn about customer retention cost, including strategies to reduce retention costs, & critical metrics for measuring retention success.

Customer Retention Cost

B2B Marketing Channels

Learn about B2B marketing channels, including maximizing B2B channel effectiveness, & exploring digital vs. traditional channels.

B2B Marketing Channels

Sales Process

Learn about sales process, including designing your sales process, key components of effective sales processes, sales process vs. sales methodology.

Sales Process

Dark Funnel

Learn about dark funnel, including unraveling the dark funnel mystery, strategies to illuminate the dark funnel, & dark funnel vs. traditional sales funnels.

Dark Funnel

B2B Marketing Analytics

Learn about B2B marketing analytics, including key components of B2B marketing analytics, & getting started with B2B marketing analytics.

B2B Marketing Analytics

Adobe Analytics

Learn about Adobe Analytics, including benefits of Adobe Analytics, how Adobe Analytics works, & Adobe Analytics vs. Google Analytics.

Adobe Analytics

Persona Map

Learn about persona map, including building an effective persona map, key elements of a persona map, persona map vs. target market.

Persona Map

Call Disposition

Learn about call disposition, including benefits of effective call disposition, key components of call disposition, & call disposition vs. call outcome.

Call Disposition

Cohort Analysis

Learn about cohort analysis, including understanding cohort segmentation, steps to conduct cohort analysis, & cohort analysis vs. traditional analysis.

Cohort Analysis

Tire-Kicker

Learn about tire-kicker, including identifying tire-kickers in sales, strategies to engage tire-kickers, & converting tire-kickers to buyers.

Tire-Kicker

Win/Loss Analysis

Learn about win/loss analysis, including benefits of win/loss analysis, steps to conduct effective win/loss analysis, & common mistakes in win/loss analysis.

Win/Loss Analysis

Omnichannel Sales

Learn about omnichannel sales, including the benefits of omnichannel sales, crafting an omnichannel strategy, omnichannel vs. multichannel.

Omnichannel Sales

BAB Formula

Learn about BAB formula, including implementing BAB in sales strategies, crafting an effective BAB pitch, & comparing BAB with other sales frameworks.

BAB Formula

Return on Investment (ROI)

Learn about return on investment, including calculating ROI: key steps, factors influencing ROI, and ROI vs ROA.

Return on Investment (ROI)

Cold Emailing

Learn about cold emailing, including crafting effective cold emails, keys to high-opening cold emails, & cold emailing vs. warm emailing.

Cold Emailing

Sales Key Performance Indicators

Learn about sales key performance indicators, including identifying crucial sales KPIs, & establishing effective sales KPI goals.

Sales Key Performance Indicators

Customer Data Platform (CDP)

Learn about CDP, including how it enhances outbound sales, its benefits, implementing CDP tools, and CDP vs. CRM.

Customer Data Platform (CDP)

C-Level or C-Suite

Learn about C-level or C-suite, including key responsibilities of C-suite executives, differentiating C-level positions, strategies for reaching C-level s.

C-Level or C-Suite

Self-Service SaaS Model

Learn about self-service SaaS model, including benefits of the self-service model, & key features of a successful self-service SaaS.

Self-Service SaaS Model

Sales Engineer

Learn about sales engineer, including roles and responsibilities of a sales engineer, & becoming a successful sales engineer.

Sales Engineer

Email Marketing

Learn about email marketing, including how to start with email marketing, benefits of effective email marketing, & best practices for email campaigns.

Email Marketing

Fulfillment Logistics

Learn about fulfillment logistics, including understanding fulfillment logistics, essential components, steps to optimize, & common challenges.

Fulfillment Logistics

Segmentation Analysis

Learn about segmentation analysis, including understanding the benefits, steps to conduct segmentation analysis, & types of segmentation methods.

Segmentation Analysis

Stakeholder

Learn about stakeholder, including identifying stakeholders, roles & responsibilities of stakeholders, & stakeholder engagement strategies.

Stakeholder

Firmographics

Learn about firmographics, including understanding firmographic data, key elements of firmographics, & utilizing firmographics for market segmentation.

Firmographics

Conversion Path

Learn about conversion path, including designing an effective conversion path, & components of a successful conversion path.

Conversion Path

ClickFunnels

Learn about ClickFunnels, including understanding ClickFunnels features, benefits of using ClickFunnels, & setting up your first funnel.

ClickFunnels

XML

Learn about XML, including its uses, advantages, key technologies, best practices, and how XML facilitates data exchange and integration.

XML

Multi-Channel Marketing

Learn about multi-channel marketing, including benefits of multi-channel marketing, & strategies for successful implementation.

Multi-Channel Marketing

Microservices

Learn about microservices, including benefits of microservices, challenges of microservices, & microservices vs. monolithic architecture.

Microservices

Deal-Flow

Learn about deal-flow, including maximizing your deal-flow efficiency, key components of successful deal-flow, & deal-flow versus sales pipeline.

Deal-Flow

Ramp Up Time

Learn about ramp up time, including reducing ramp up time, factors impacting ramp up duration, & strategies for effective ramp up.

Ramp Up Time
Clay brand asset shaped as a 3D group of abstract objects made out of purple and pink clayClay brand asset shaped as a 3D group of abstract objects made out of purple and pink clay

Scale your outbound motion in seconds, not months

14 day free Pro trial - No credit card required

Try Clay free