Business-to-Business (B2B)

Learn about on target earnings, including calculating on target earnings, factors influencing on target earnings, & on target earnings vs. base salary.

Learn about product champion, including identifying potential product champions, & cultivating a product champion mindset.

Learn about internal signals, including identifying key internal signals, strategies for effective monitoring, & impact of internal signals on sales strategy.

Learn about Jobs to Be Done framework, including applying the Jobs to Be Done framework, & key principles of Jobs to Be Done.

Learn about weighted pipeline, including calculating your weighted pipeline, & distinguishing weighted pipeline from traditional forecasting.

Learn about text message marketing, including its definition, key benefits, strategies, best practices, compliance tips, and examples of successful campaigns.

Learn about account view through rate, including maximizing account view through rate, & key metrics to track and improve.

Learn about programmatic display campaign, including how programmatic display campaigns work, & benefits of programmatic display advertising.

Learn about key accounts, including identifying key accounts criteria, strategies for managing key accounts, key accounts vs. regular accounts: understanding the differences.

Learn about value statement, including crafting your value statement, key components of a value statement, & value statements vs. mission statements.

Learn about cold call, including mastering cold call techniques, optimizing success in cold calls, & comparing cold calls and warm calls.

Learn about accounts payable, including understanding accounts payable, accounts payable process, importance of accounts payable, & managing accounts payable.

Learn about sales qualified lead, including identifying sales qualified leads, criteria for sales qualified lead, transitioning leads to sales qualified s.

Learn about persona map, including building an effective persona map, key elements of a persona map, persona map vs. target market.

Learn about Google Analytics, including understanding Google Analytics features, setting up Google Analytics, & benefits of using Google Analytics.

Learn about outbound leads, including strategies for generating outbound leads, & effective outbound lead engagement methods.

Learn about day sales outstanding, including calculating your DSO, strategies for reducing DSO, impact of DSO on cash flow, & DSO vs. cash conversion cycle.

Learn about buyer’s remorse, including causes of buyer’s remorse, mitigating buyer’s remorse strategies, & the impact of buyer’s remorse on sales.

Learn about artificial intelligence in sales, including benefits of AI in sales, key technologies behind sales AI, & AI versus traditional sales techniques.

Learn about virtual selling, including advantages of virtual selling, key strategies for successful virtual selling, & virtual selling vs. traditional selling.

Learn about funnel analysis, including how funnel analysis works, steps to implement funnel analysis, & common funnel analysis mistakes.

Learn about email deliverability, including improving email deliverability rates, & key factors affecting email deliverability.

Learn about lightning components, including understanding lightning components benefits, & key features of lightning components.

Learn about marketing operations, including key elements of marketing operations, & the role of technology in marketing operations.

Learn about call disposition, including benefits of effective call disposition, key components of call disposition, & call disposition vs. call outcome.

Learn about single sign on, including benefits of single sign-on, implementation steps for single sign-on, & comparing SSO with traditional login systems.

Learn about on-premise CRM, including benefits of on-premise CRM, cloud vs. on-premise CRM: a comparison, & implementing an on-premise CRM solution.

Learn about request for proposal, including crafting a winning RFP, key elements of an effective RFP, & RFP vs. RFQ.

Learn about smarketing, including the pillars of smarketing success, implementing smarketing in your organization, smarketing vs traditional sales and mark.

Learn about triggered email, including crafting effective triggered emails, benefits of triggered email marketing, & triggered emails vs. traditional campaigns.

Learn about warm email, including crafting effective warm emails, criteria for selecting recipients, & warm email vs. cold email: key differences.

Learn about account-based marketing software, including key features of ABM software, & implementing ABM in your strategy.

Learn about nurture, including strategies for effective nurturing, key principles of nurture in sales, nurturing vs. direct selling.

Learn about channel marketing, including types of channel marketing strategies, key benefits of channel marketing, building a successful channel marketing p.

Learn about persona-based marketing, including crafting your ideal customer persona, & the impact of persona-based marketing.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

Learn about direct mail, including crafting an effective direct mail campaign, the benefits of direct mail in sales, direct mail vs. email marketing: a comparison.

Learn about siloed, including consequences of siloed structures, breaking down silos: strategies and benefits, & comparing siloed vs. integrated teams.

Learn about affiliate marketing, including understanding affiliate marketing basics, setting up an affiliate program, & benefits of affiliate marketing.

Learn about business process management, including benefits of implementing BPM, steps to effective BPM, common BPM mistakes to avoid, & BPM tools and software.

Learn about intent-based leads, including identifying intent-based leads, & strategies for nurturing intent-based leads.

Learn about chatbots, including understanding chatbot mechanisms, benefits of using chatbots, & challenges and limitations.

Learn about average customer life, including calculating average customer life, key factors influencing customer life, & improving average customer life.

Learn about lead routing, including benefits of effective lead routing, key steps in implementing lead routing, lead routing vs. lead scoring: understanding the differences.

Learn about webhooks, including intro to webhooks benefits, setting up webhooks successfully, common webhooks use cases, & webhooks best practices.

Learn about sales partnerships, including building effective sales partnerships, types of sales partnership models, benefits of cultivating sales partnership.

Learn about sales prospecting software, including benefits of sales prospecting software, & choosing the right sales prospecting tool.

Learn about HTTP requests, including uses of HTTP requests, how HTTP requests work, types of HTTP requests, & benefits of understanding HTTP requests.

Learn about site retargeting, including how site retargeting works, benefits of site retargeting, & site retargeting strategies.

Learn about account-based sales, including key principles of account-based sales, crafting your ABS strategy, & ABS versus traditional sales models.

Learn about sales development representative, including roles and responsibilities of an SDR, key skills for successful SDRs, and pathways to becoming an SDR.

Learn about competitive advantage, including strategies to build competitive advantage, & keys to sustaining a competitive advantage.

Learn about lookalike audiences, including creating lookalike audiences: a step-by-step guide, & benefits of leveraging lookalike audiences.

Learn about GDPR compliance, including understanding GDPR requirements, steps to achieve compliance, & common pitfalls and solutions.

Learn about request for quotation, including crafting an effective RFQ, key components of a strong RFQ, & RFQ vs. RFP.

Learn about ransomware, including impact on outbound sales, common types and examples, preventive measures, & how to respond.

Learn about personalization in sales, including strategies for effective personalization, & key benefits of sales personalization.

Learn about order management, including understanding order fulfillment, best practices for order management, & benefits of effective order management.

Learn about sandboxes, including understanding sandbox environments, creating effective sandboxes, benefits of using sandboxes, & sandbox best practices.

Learn about video email, including benefits of using video email, crafting an effective video email, & video email vs. traditional email.

Learn about content syndication, including benefits of content syndication, steps to implement content syndication, & best practices for content syndication.

Learn about sales engagement, including strategies for effective sales engagement, key principles of sales engagement, & sales engagement vs. sales enablement.

Learn about psychographics in marketing, including understanding it, crafting psychographic profiles, & psychographics vs. demographics.

Learn about demand generation, including strategies for effective demand generation, & key components of demand generation.

Learn about private labeling, including understanding the private labeling process, benefits of private labeling, & challenges in private labeling.

Learn about deal-flow, including maximizing your deal-flow efficiency, key components of successful deal-flow, & deal-flow versus sales pipeline.

Learn about purchase buying stage, including understanding the buyer's journey, & key strategies to influence purchase decision.

Learn about ad-hoc reporting, including benefits of ad-hoc reporting, steps to create effective ad-hoc reports, & ad-hoc reporting vs. standardized reporting.

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

Learn about content management system, including importance of a content management system , choosing the right CMS , & top features to look for .

Learn about consumer buying behavior, including understanding consumer decision processes, & the impact of culture on buying habits.

Learn about digital advertising, including types of digital advertising platforms, & key strategies for effective digital advertising.

Learn about lead generation funnel, including key components of a lead generation funnel, & strategies for optimizing your funnel.

Learn about B2B data solutions, including unlocking the power of B2B data, & key components of effective B2B data solutions.

Learn about sales methodology, including developing an effective sales methodology, & key components of sales methodologies.

Learn about sales sequence, including crafting an effective sales sequence, key elements of sales sequences, & sales sequence versus email campaigns.

Learn about branded keywords, including identifying your branded keywords, & strategies for optimizing branded keywords.

Learn about the 80/20 Rule, including applying the 80/20 rule in sales, maximizing efficiency with 80/20, & 80/20 rule versus traditional methods.

Learn about freemium models, including understanding freemium benefits, steps to implementing freemium, & challenges of freemium models.

Learn about funnel optimization, including the stages of funnel optimization, key strategies for funnel improvement, funnel optimization vs. conversion optimization.

Learn about technographics, including understanding technographic data segmentation, & the benefits of leveraging technographics.

Learn about mobile compatibility, including understanding its importance, benefits of mobile compatibility, & adapting websites for mobile.

Learn about persona, including different types of personas, creating a user persona, benefits of using personas, & persona development process.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Learn about HubSpot, including what is HubSpot, features and benefits, how to use HubSpot effectively, & HubSpot vs. competitors.

Learn about sales metrics, including key types of sales metrics, essential components of sales metrics, & analyzing sales metrics effectively.

Learn about sales enablement, including the key components of sales enablement, & crafting an effective sales enablement strategy.

Learn about sales script, including crafting an effective sales script, essentials for a winning sales script, sales script vs. spontaneous pitch.

Learn about edge locations, including understanding edge locations benefits, types of edge locations, & implementing edge locations.

Learn about trusted advisor, including becoming a trusted advisor: key strategies, & qualities of an effective trusted advisor.

Learn about buying committee, including identifying key members of a buying committee, & strategies for engaging a buying committee.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Learn about CRM enrichment, including benefits of CRM enrichment, key strategies for CRM enrichment, & CRM enrichment vs. data cleaning.

Learn about custom metadata types, including benefits of using custom metadata, creating and managing custom metadata, & custom metadata vs. custom settings.

Learn about ETL, including understanding the ETL process, steps in the ETL workflow, benefits of ETL in outbound sales, & ETL tools to consider.

Learn about account-based marketing benchmarks, including setting account-based marketing goals, & key metrics for ABM success.

Learn about lead qualification, including the importance of lead qualification, key elements of lead qualification, differences between lead qualification and assessment.

Learn about statement of work, including key components of a statement of work, & crafting an effective statement of work.

Learn about marketing automation, including benefits of marketing automation, & key features of effective marketing automation.

Learn about customer success, including key strategies for customer success, benefits of prioritizing customer success, & customer success vs. customer support.