A buyer, also known as a purchasing agent, is a professional responsible for acquiring products and services for companies, either for resale or operational use. They are pivotal in the supply chain, working to ensure profitability and efficiency by sourcing goods at optimal prices, managing inventory, and maintaining supplier relationships.
Buyers play a multifaceted role in various industries, including manufacturing, retail, and government sectors. Their key responsibilities include:
The buyer's journey comprises three stages: awareness, consideration, and decision:
To understand and influence buyer decisions, consider:
Effective engagement strategies are crucial for converting potential buyers into customers. Some effective tactics include:
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