A Business Development Representative (BDR) is a professional responsible for generating new opportunities for a business by creating long-term value from customers, markets, and relationships. They focus on expanding the company through various means, including finding and qualifying leads, sourcing new vendors, and exploring new avenues for growth.
Key qualifications and skills for BDRs include:
The primary responsibilities of a BDR include:
While both BDRs and Sales Representatives contribute to a company's growth, their roles differ significantly. BDRs focus on generating new business through outbound channels like cold calling and email prospecting, while Sales Representatives handle inbound leads and close deals. BDRs handle the early stages of the sales process, such as lead generation and qualification, while Sales Representatives take over to conclude the sales cycle.
BDRs need skills in communication, organization, strategy building, and interpersonal relations. Sales Representatives require similar skills but with a stronger emphasis on managing inbound communication and nurturing leads. Aspiring BDRs can start as SDRs to gain client interaction experience before moving into proactive lead generation and business development roles.
To build a successful career as a BDR, it's essential to have the following:
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