B2B Data Enrichment is the process of enhancing and refining raw data with additional information to create a more valuable and useful dataset. It involves adding context to data to gain a deeper understanding of it, which in turn helps businesses extract insights, make better-informed decisions, and improve the customer experience.
Data enrichment offers significant benefits in a B2B context, including:
To effectively implement B2B data enrichment, businesses should follow these steps:
B2B Data Enrichment and Data Cleaning are two distinct processes that contribute to maintaining data hygiene. Data Enrichment focuses on enhancing B2B contact data with additional variables at the prospect and company levels, ensuring a complete and real view of data for revenue teams.
On the other hand, Data Cleaning involves cross-checking, validating, and removing inaccuracies to maintain data quality, keeping CRM data clean, accurate, and up-to-date.
Evaluating the success of B2B data enrichment involves monitoring several key performance indicators:
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