Browser Compatibility

A horizontal market is one where a product or service is designed to meet a common need for a wide array of customers, regardless of their industry.

Return on Marketing Investment (ROMI) measures the revenue generated by a marketing campaign relative to the cost of that campaign.

Unit economics are the direct revenues and costs of a business calculated on a per-unit basis, revealing its fundamental profitability.

Lead enrichment software adds crucial data to your leads, like contact info and firmographics, to help you better understand and engage them.

Affiliate networks are platforms that act as intermediaries between publishers (affiliates) and merchant affiliate programs.

Data-driven lead generation is the process of using data insights to identify, attract, and convert high-quality leads into customers.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

Cloud storage is a service model where data is stored on remote servers and accessed from the internet, rather than on a local drive.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

Serviceable Available Market (SAM) is the segment of the total market that your business can realistically serve within its geographical reach.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

Day Sales Outstanding (DSO) is a financial ratio that shows the average number of days it takes for a company to receive payment for a sale.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

Average Order Value (AOV) tracks the average dollar amount spent each time a customer places an order on your website or mobile app.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

A sales forecast is a projection of future sales revenue. It's a crucial tool for businesses to make informed decisions and allocate resources.

An Application Programming Interface (API) is a set of rules that lets different software applications talk to each other and share information.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

SQL (Structured Query Language) is the standard language for managing and querying data within relational databases.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

Phishing attacks are fraudulent attempts to trick you into revealing sensitive data like passwords or financial info by posing as a trusted source.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

A sales demonstration is a presentation showing a prospect how a product or service works and how it can solve their specific problems.

A sales enablement platform centralizes content, training, and analytics to help sales teams engage buyers and effectively close deals.

Learn about business intelligence, including key components of business intelligence, the role of BI in decision making, business intelligence tools and techniques.

Internal signals are data points from your own systems, like website visits or product usage, that indicate a customer's buying intent.

Learn about B2B contact base, including building an effective B2B contact base, & strategies for expanding your contact base.

Learn about below the line, including key strategies for below the line marketing, & distinguishing above and below the line tactics.

Pay-per-click (PPC) is an internet advertising model where businesses pay a fee each time one of their online ads is clicked by a user.

User testing involves observing real users interact with a product to identify usability issues and improve the overall user experience.

A freemium model offers a product's basic features for free, enticing users to upgrade to a paid version for more advanced capabilities.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

Cold calling is a sales tactic where reps contact potential customers by phone who haven't previously expressed interest in their product or service.

Sales enablement provides sales teams with the necessary tools, content, and information to help them sell more effectively and efficiently.

Generic keywords are broad search terms that lack specific details like brand or location. They attract a wide audience with less specific intent.

Call analytics is the practice of analyzing phone call data to extract insights, track key metrics, and improve overall business performance.

Learn about BAB formula, including implementing BAB in sales strategies, crafting an effective BAB pitch, & comparing BAB with other sales frameworks.

Learn about brag book, including crafting your outstanding brag book, essential components of a brag book, & brag book vs. resume: unveiling the differences.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

Lead management is the process of capturing, nurturing, and qualifying leads to guide them from initial interest to sales-ready.

Yield management is a dynamic pricing strategy that adjusts prices based on demand to maximize revenue from a fixed, perishable inventory.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

A Champion/Challenger test pits a new 'challenger' against the current best-performing 'champion' to see which one performs better.

Learn about buyer behavior, including understanding the buyer's journey, influencing factors in buyer behavior, & buyer behavior and marketing strategy.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

Objection handling in sales is the process of responding to a prospect's concerns about a product or service to move the deal forward.

The consideration buying stage is where potential customers have defined their problem and are now actively researching and evaluating solutions.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

AppExchange is Salesforce's cloud marketplace, offering a vast ecosystem of apps and expert services to extend Salesforce functionality.

Net Promoter Score (NPS) is a metric measuring customer loyalty by asking how likely they are to recommend your company or product to others.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

Customer Data Management (CDM) is the process of collecting, organizing, and analyzing customer data to create a unified view of your audience.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

Software as a Service (SaaS) is a cloud-based model where users subscribe to an application and access it over the internet.

A conversion path is the journey a visitor takes to complete a desired goal, such as making a purchase, filling out a form, or subscribing.

Segmentation analysis is the process of dividing a broad market into smaller, distinct groups of consumers with similar needs or characteristics.

Lead routing is the automated process of distributing incoming leads to the right sales reps based on predefined criteria.

A firewall is a digital barrier that protects a network by monitoring and controlling traffic, blocking unauthorized access and malicious content.

A Subject Matter Expert (SME) is an individual with profound knowledge and authority in a particular area, topic, or industry.

Inbound lead generation is the process of attracting potential customers to your business with valuable content and tailored experiences.

Lead generation software helps businesses automate finding and capturing potential customers' contact information to build sales pipelines.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

Database management is the process of organizing, storing, and maintaining data in a database to ensure its accuracy, security, and availability.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

A positioning statement is a concise description of your target market and how your product or service uniquely fills their needs.

Dark social is the sharing of content through private channels like messaging apps or email. This traffic is hard to track as it lacks referral data.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

Email deliverability is the ability for your emails to successfully land in your recipients' inboxes instead of their spam folders.

Real-time data processing is the method of analyzing data the instant it's generated, enabling immediate actions and decision-making.

Sales prospecting is the process of identifying potential customers, or prospects, and initiating contact to convert them into paying customers.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

A competitive advantage is a unique edge that allows a business to produce goods or services better or more cheaply than its rivals.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Process automation uses technology to execute recurring tasks or processes, replacing manual effort to cut costs and boost efficiency.

Marketing attribution is the process of identifying which touchpoints contribute to a conversion and assigning value to each of them.

A sales stack is the suite of tech tools—from CRMs to prospecting software—that sales reps use to close deals faster and more efficiently.

A stakeholder is any individual, group, or party that has an interest in an organization and the outcomes of its actions.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Drupal is a free, open-source content management system (CMS) for building websites and applications. It's known for its robust flexibility.

Accessibility testing is a software testing method that verifies an application is usable by people with disabilities, like vision or hearing loss.

Responsive design is an approach where a website's layout adapts to the user's screen size, providing an optimal experience on any device.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

An enterprise is a large-scale organization, often a corporation, defined by its complex structure and substantial number of employees.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach target customers and achieve a competitive advantage.

Return on Investment (ROI) is a key performance metric that measures the profitability of an investment relative to its initial cost.

Lead generation tactics are the strategies and methods used to attract potential customers and convert them into leads for your sales team.

A Letter of Intent (LOI) is a document declaring the preliminary commitment of one party to do business with another, outlining the chief terms.

A dialer is software that automatically dials phone numbers for agents, boosting call efficiency and connecting them to live prospects faster.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives.