Terms

Account-Based Marketing Software

What is Account-Based Marketing Software?

Account-Based Marketing (ABM) software supports the implementation of ABM strategies, facilitating collaboration between marketing and sales teams and providing analytics to measure performance. This software helps identify high-value target accounts, streamline communications tailored to these accounts, and assess the effectiveness of ABM tactics to enhance return on investment.

Key Features of ABM Software

ABM software typically includes features that enable:

  • Target Account Identification: Tools to pinpoint high-value prospects.
  • Personalized Marketing Campaigns: Capabilities to customize marketing efforts based on specific account characteristics.
  • Sales and Marketing Alignment: Integration that ensures both teams are synchronized in their strategies and communications.
  • Performance Analytics: Metrics and dashboards to track the success and ROI of ABM efforts.

Implementing ABM in Your Strategy

To effectively implement ABM, follow these steps:

  1. Strategic Planning: Use templates to map out account plans and ensure alignment across the organization.
  2. Team Building: Assemble an ABM team dedicated to strategy execution.
  3. Account Selection: Research and select target accounts based on potential value.
  4. Engagement Tactics: Develop personalized communication strategies such as customized webinars or direct mail.
  5. Ongoing Measurement: Continuously track ABM performance and make necessary adjustments to improve outcomes.

ABM Software vs. Traditional Marketing Tools

ABM software differs significantly from traditional marketing tools in its approach:

  • Focused Targeting: ABM software focuses on specific high-value accounts rather than broad market segments.
  • Personalization: It enables highly customized marketing strategies tailored to individual account needs.
  • Efficiency: Streamlines sales cycles and increases marketing ROI by concentrating efforts on likely converters.

Measuring Success With ABM Software

Success in ABM can be measured by monitoring several key metrics:

  • Engagement Levels: Interactions and depth of engagement with targeted accounts.
  • Account Penetration: New contacts and opportunities identified within target accounts.
  • Revenue Impact: Direct revenue contributions from targeted ABM strategies.

Other terms

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Microservices

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Internal signals

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NoSQL

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NoSQL

Closed Opportunities

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Payment Processors

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Gated Content

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Gated Content

Sales Acceleration

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Sales Acceleration

Branded Keywords

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Demand Generation

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Intent leads

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Intent leads

Account

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Account

Sales Demo

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Sales Demo

Knowledge Base

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Ramp Up Time

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Mid-Market

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Mid-Market

Sales Pipeline

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Lead Enrichment

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Voice Search Optimization

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Messaging Strategy

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Performance Plan

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Hot Leads

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Multi-threading

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Annual Recurring Revenue (ARR)

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Kanban

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Triggers

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Process Automation

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Sales Bundle

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Sales Engagement

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Sales Velocity

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Stress Testing

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Copyright Compliance

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Infrastructure as a Service

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Simple Object Access Protocol Application Programming Interface

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Sales Plan Template

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Data Management Platform

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Renewal Rate

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Renewal Rate

Video Hosting

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Sales Development Representative (SDR)

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Warm Outreach

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Warm Outreach

Buying Criteria

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Sales Funnel Metrics

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Deal Closing

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Lead Routing

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Lead Routing

Qualified Lead

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Sales Engineer

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End of Quarter

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Ballpark

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Business to customer

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Reverse Logistics

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Marketing Analytics

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Channel Partner

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Contact Data

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Lead Velocity Rate

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Triggered Email

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White Label

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Churn

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Cross-Site Scripting

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Multi-Channel Marketing

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Multi-Channel Marketing

Sales Operations Key Performance Indicators

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Competitive Advantage

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Needs Assessment

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CRM Analytics

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Digital Strategy

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Sales Territory Management

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Affiliate Marketing

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LPI

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Customer Buying Signals

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Revenue Operations (RevOps)

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Time on Site

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Headless CMS

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Field Sales Rep

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Buying Signal

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Customer Segmentation

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Gamification

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Discount Strategies

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SFDC

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Event Tracking

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Sales Enablement Content

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Predictive Analytics

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Opportunity Management

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CDP

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Total Audience Measurement

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Total Audience Measurement

Touchpoints

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Touchpoints

Inside Sales Metrics

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Analytics Platforms

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Serverless Computing

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Video Selling

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Cold Emailing

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Call Analytics

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Sentiment Analysis

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Inbound Lead Generation

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Inbound Lead Generation

Lead List

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B2B Data Enrichment

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B2B Intent Data Providers

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Request for Proposal

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Request for Proposal

User Interaction

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Product-Market Fit

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Adobe Analytics

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ETL

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Return on Marketing Investment

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Return on Marketing Investment
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